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March 15th, 2010

Step By Step Internet Marketing

People like step by step information that provides clear, “step 1 do this, step 2 do that” type of instructions. It’s no different when it comes to learning the ropes of Internet marketing, and that is why this article is written to provide step by step internet marketing instructions.

Here are the step by step internet marketing instructions:

Step 1: Get Your Basics Right

Before anything else, get your basics right first.

I see so many beginners trying and wishing hard they make money the first day they start learning about Internet marketing.

This is almost impossible unless you’re providing some kind of service, as I’ve covered in this post.

You know what, before you even think about learning Internet marketing, you should make sure that you know how to operate a computer first. You must possess basic computer skills as they are REQUIRED if you want to succeed at Internet marketing.

This may sound straightforward, but I’ve had times where people come to me and say they want to learn Internet marketing when they don’t really know how to operate a computer.

Step 2: Determine Your Business Model

There are a number of different business models to choose from when you decide you want to do Internet marketing.

Do you wish to make money by selling ad space on your website or blog?

Or maybe you’d like to sell affiliate products in exchange for commissions?

Or maybe create and sell your own products for maximum income?

Step 3: What Market?

The next step is to determine what market or niche you’re going to enter.

You CAN’T just say you want to make money online from ALL kinds of different products and services - which is one of the biggest mistakes beginners make when they’re just getting started online.

What are you good at? Who are you recognized as from your friends’ view?

A lot of times, people have a hard time finding out what they’re really good at and they’ll say that they’re NOT good at anything. This is not true because everyone is good at SOMETHING. It’s just that they THINK this “something” that they’re good at is not really something that they can utilize to make money.

Therefore they say “I’m NOT good at anything!”

Ask your friends and family members to help you identify what you’re good at.

Step 4: Learn Basic Technical Skills

After you’ve determined your market, the next step is to learn some basic technical skills.

You don’t need to be a techie and you don’t need to learn all the technical skills out there. You only need to learn a few BASIC yet FUNDAMENTAL technical skills, and you can outsource the other more complicated tasks that require more in-depth technical skills to a programmer.

After all, you should be working on other more important aspects of your Internet business such as networking with other business owners, devising step by step internet marketing strategies and plans, as well as creating useful content/product for your customers and prospects.

Step 5: Drive Visitors To Your Website

It would be meaningless to have the most powerful product or service but nobody knows about it. You MUST drive visitors (also known as traffic) to your website so that they know your existence.

Step 6: Convert Your Visitors

After you’ve managed to get people to your website, you need to make them do WHATEVER you want them to do.

This is called CONVERSION.

You convert your visitors to whatever you want them to do - whether it’s clicking that AdSense ad, or buying that affiliate product, or purchasing your own product - the point is that you CONVERT them.

A lot of people (beginner and intermediate marketers alike) THINK that high traffic to your website means high income.

This is NOT true because if you can’t convert your website traffic, then you’ll be earning ZERO money!

The 6 steps above are the step by step internet marketing strategies that you should follow if you are keen on building your own Internet business empire.

If you want EVEN MORE step by step Internet marketing instructions that will help REPLACE YOUR JOB FAST, then be sure to check out my GOLD Coaching where I show and teach you STEP BY STEP how to REPLACE YOUR JOB on the Internet FAST.

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March 12th, 2010

Earn Money Online Today

We humans want FAST results.  We are impatient and don’t want to wait too long for whatever we’re trying to achieve. This is why most, if not all, beginners who just got started in the Internet marketing arena want to earn money online today.

This is almost impossible, because these people are still beginners - meaning they do NOT yet possess the necessary skills and expertise to be able to build a sustainable long-term business.

However, if they REALLY REALLY want to earn money online today no matter what, then there is actually one way in which they are be able to do that - and that is to provide their services to other small medium business owners.

Here are 4 services that are in high demand:

1. Writing for other Internet marketers

Almost all Internet marketers (at least those who are serious enough in their business) need content on a regular basis.

No matter what niche they are in - the health niche, beauty niche, weight loss niche, dating niche, golf nice, dog niche, forex niche, etc. - they all need content for their blogs, websites, and to submit to article directories to gain more exposure and backlinks.

Some Internet marketers are even selling PLR (private label rights) article packs in various niches to other marketers.

And you know what? A lot of these PLR articles are written by freelance article writers.

There is clearly a SERIOUS demand for QUALITY article writers. The question is: are your article writing skills GOOD enough so that other Internet marketers want to hire you instead of from your competitors?

2. Doing design work

If you know how to design well, you can also offer web design services to other marketers and business owners.

The Internet has grown to be a place where colorful and fancy websites are showing up all over the place.

You’ve probably heard the phrase “don’t judge a book by its cover”. Well, the truth is that people DO judge your website by your website design on their FIRST encounter with your website.

Because of this, web designers are also in high demand.

By the way, if you’re looking to get yourself a PROFESSIONAL and EYE CATCHING minisite design done at UNBEATABLE price, then be sure to check out my minisite design service WOW Minisites.

3. Doing programming work

A lot of business owners are not technical persons.

You can provide your programming and computer expertise in helping them set up their blogs, their shopping carts, installing scripts, and possibly even be their part-time webmaster.

4. Doing virtual assistance tasks

When business owners get overwhelmed with the amount of customer service they have to provide, as well as ROUTINE and IMPORTANT yet LOW VALUE tasks that take up a lot of their time, they’ll start to look for solutions to streamline their business.

This is where you can provide them your virtual assistance service like answering their support desk, refunding payments, making payments, bookkeeping, etc.

Internet business owners will gladly pay for the above services if they can lessen their burden of doing the above time-consuming tasks, as well as those tasks that they do NOT know how to do.

This will leave them time for them to do the MOST IMPORTANT things in their business, which is to take their business to a whole new level by thinking about strategies and securing joint-venture deals and networking with other business owners.

So if you’re a beginner looking to earn money online today, be sure to give one of the above 4 methods a try. You can go to freelance websites like http://www.freelancer.com, http://odesk.com, and http://www.elance.com to see which business owners are in need of your services.

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March 11th, 2010

How To Be A LIKEABLE Person

In the last post, I mentioned that you should become a likeable person so that your audience like, know, and trust you - and the end result is that they’d want to buy from you. In this post I want to share 5 ways on how to be a likeable person.

1. Admit Your FEARS And WEAKNESSES

2. Admit Your Mistakes

3. Empathize With Your Audience

4. Stop Boasting About How Great You Are

5. Entertain And Educate

1. Admit your FEARS and WEAKNESSES

Too many people don’t want to admit their fears and weaknesses. I’m NOT talking only about gurus and experts. Everybody (even those who are not gurus and experts in their respective industries) does NOT want to admit his or her fears and weaknesses.

To admit and actually acknowledge to OURSELVES that we possess fears and weaknesses is already not easy, let alone admitting to OTHER PEOPLE (ESPECIALLY our audience to whom we must look “cool” and “be the know-it-all” guy).

Most people (and marketers) do NOT want to admit their fears and weaknesses.

This is a FACT.

Look around you. How many times do you actually have someone confess their fears and weaknesses to you?

Especially if you’re a well-known guru in your marketplace - do you want to admit your fears and weaknesses to your audience?

Of course not!

Even your family members and close friends sometimes do not really want to admit their DEEPEST fears to you unless you really drill them down.

By admitting your fears and weaknesses, your audience will feel that you are like them; and people like those people who are like them.

2. Admit your mistakes

Similar to admitting your fears and weaknesses, most people do NOT want to admit their mistakes to themselves and to others. You don’t want to admit your mistake and so do I.

Let’s talk about admitting mistakes to OURSELVES first.

When something goes wrong because of a mistake we committed, don’t you think it’s better (even though it’s hard for us to take deep down in our hearts) to admit and acknowledge that we’ve made a mistake, learn from it and get better, so that we don’t make the SAME mistake again in the future?

After all, we humans LEARN from mistakes. It’s not like we’re foolish enough to commit the same mistakes over and over again. This is especially true if the mistake we made causes SEVERE pain and discomfort. We definitely don’t want to make the same mistake again.

Now let’s talk about admitting mistakes to OTHER PEOPLE (including your audience).

Most of the time your audience (at least your TARGETED audience anyway) are NORMAL, AVERAGE people who are going to make the SAME mistakes (related to your niche) that you’ve made in the past.

If you tell them HONESTLY and DIRECTLY about this - that you’re just another normal person like them and that you’ve made the same mistakes in the past - and then you provide them with tips and solutions on how to overcome these mistakes, then they’re going to CONNECT with you.

And when you CONNECT with them, it’s SO MUCH EASIER to sell to them.

3. Empathize with your audience

When I FAIL to achieve what I wanted to achieve (not just in my online business), I feel down and depressed, like the whole world is going to come down on me.

Till this day, I still “fail” from time to time.

Okay, maybe “fail” is not an appropriate word to use in this case. A more accurate word to use is: till this day, I still do things wrongly from time to time.

Let me be honest with you…

NO expert or guru knows EVERYTHING about their field! If they claim they do, it’s because they’re embarrassed and they want to look cool in front of you.

Instead of becoming the “you-know-it-all-guy” like all your competitors, why not do the EXACT OPPOSITE and empathize with your audience and tell them that you also face the same problems when you’re starting out. Tell them you understand where they’re coming from. EMPATHIZE with them to CONNECT with them.

STOP telling them how cool you are and that you know everything!

4. Stop boasting about how great you are

I’ve said before in my last post that you need to STOP boasting how great you are.

Though it’s important that you need to stamp your authority as an expert in your marketplace, the way to do it is NOT to BOAST about how great a person you are.

To stamp your authority, you let your audience know what you’re doing - how you failed when you first got started, and then move on to how you eventually found solutions to overcome the problems, and how they can do the same.

Stamp your authority in a way that lets them know that you’ve been where they are now, that you have the skills and expertise necessary to help them overcome their problems.

Boasting about your Ferrari, million dollar yacht, and how you go the playboy mansion is not the way to do it. People don’t like arrogant creatures.

If I get into a conversation with someone who keeps boasting to me ALL THE TIME how cool he is with his Ferrari and big mansion, I FEEL like punching him in the face.

Don’t you?

5. Entertain and educate

While most marketers talk about the importance of educating your audience with useful tips and tricks that they can use, there is another important “aspect” that is even of an equal or higher importance.

And that is - Entertaining your audience.

No matter who you are, no matter what your background is, and no matter what business you’re in, you LIKE and LOVE to be entertained.

This is why entertainers get paid a lot of money for what they do. Look at singers, actors, actresses, comedians, and TV reality shows. These people earn insane money.

Compare them with educators (teachers and professors).

I’m not saying that you want to entertain your audience all the time. After all, we’re in the business of teaching and selling information products.

What I’m implying is that you should ENTARTAIN AND EDUCATE instead of just educating all the time. Mix in your PERSONAL stories (even those that are not related to your industry) so that people can get to know you better.

Stories are very POWERFUL elements that you can and should use in your business to attract your audience’s attention and build a CONNECTION with them.

I’ve shared 5 ways on how you can become a LIKEABLE person in the eyes of your audience. Remember to apply them in your business and in your personal life so that you become likeable.

When you’ve learned how to be a likeable person, you can sell your products and services MUCH EASIER. I’d like to hear your thoughts about what other LIKEABLE characteristics that one should possess (that I haven’t covered above). Do leave them in a comment below…

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March 5th, 2010

Internet Marketing Basics - What’s Your Story?

internet marketing basics

Sometimes when I browse around the net and I come across INTERESTING and USEFUL blogs (not necessarily blogs in the Internet marketing area), I’d like to find out who the creator of the blog is. However, not all blogs have an “About Me” page. Even when they have that page (meaning it’s clickable), some of them are empty. This is a HUGE Internet marketing basics mistake.

Kick Yourself…

If you’re in the Internet business or Internet marketing niche and you have an empty or no “About Me” page on your blog, then you should really kick yourself.

We (as Internet marketers) should know better than everybody else in the world that we ought to have an “About Me” page on our blog so that visitors, prospects, subscribers, and customers can get to know us better.

After all, people buy from those they KNOW and TRUST.

Other people NOT in the Internet marketing niche might not know about this very IMPORTANT principle, but you and I should.

TRUST is the number 1 sales force on the planet!

If you do NOT trust marketer A, you’re NOT going to buy his product even though it’s the greatest product out there in the market.

If you trust marketer B, you might BUY his product even without looking at the sales letter. You just trust him so much that you believe anything he says.

If you don’t have an “About Me” page on your blog, how do you expect your visitors to get to know who you are and what you do?

Sure, you can tell your subscribers and customers later on in your autoresponder emails. But why wait to tell them later when you can do it now?

In addition, what happens to blog visitors who haven’t opted-in to your list? If you tell your story in your autoresponder emails, then they won’t know who you are FOREVER.

Make yourself known in your marketplace.

In fact, I encourage you to be a CELEBRITY in your marketplace.

Whenever anyone thinks about “how to REPLACE THEIR JOB on the Internet“, I want them to think about Welly Mulia.

Whenever anyone thinks about “where can I have a CHEAP yet PROFESSIONAL minisite design done”, I want them to think about WOW Minisites.

Do you get the drift here?

When you become a celebrity in your marketplace, people will regard you as their go-to guy and their trusted advisor. When this happens it’s a lot EASIER to make the sale.

So what should you write in the “About Me” page on your blog?

Be honest and authentic. Don’t try to make up stories that don’t exist just for the sake of looking cool. Your audience will see through that.

You can also share your PERSONAL story that is totally not related to your niche or market. Be personal so that they feel that they know you better than your competitors, who are always ONLY talking about stuff related to your industry.

Make friends with them and ask them to become your subscribers and customers.

Don’t be afraid to tell your EMBARASSING stories too. When you do that, you STAND OUT from the crowd.

How so?

You see, most of the time experts only talk about how great and cool they are TODAY, without telling their other side of the story - which is the PAIN, HARD WORK, and COUNTLESS FAILURES it took them to get to where they are now. They are EMBARASSED by this FACT.

(I say FACT because ALMOST ALL people who succeed at whatever they’re doing encounter and suffer from failures A LOT of times BEFORE they finally learn the correct way to do things and eventually find the success they’ve been looking for…)

Arrogant Creatures

You’ve probably seen a lot of times websites that boast how great and cool they are, complete with pictures showing them driving their Ferrari and enjoying themselves in a Bahamas beach, while all this time money keep pouring into their bank account.

If you can do the EXACT OPPOSITE and instead tell your EMBARASSING and FAILURE story BEFORE you tell your successful story, then there is a higher chance that your audience will relate to you BETTER and like you more.

You become a LIKEABLE person…

I don’t like an arrogant person who always boasts about how much money he’s making and showing off his Ferrari or mansion or whatever. And I believe you don’t like such a person either. This kind of person is NOT likeable.

Be a LIKEABLE person. Get your audience to like, know, and trust you.

Tell them how you first got started in this industry. What was your first attempt trying to make things work like? Tell about your painful experience when you’re just starting out. The shift to how you finally succeed.

Do you have an “About Me” page on your blog? If not, you better starting creating one TODAY so that you can build DEEPER and BETTER relationships with your audience.  Stop making this huge Internet marketing basics mistake.

In the next post, I’m going to cover how you can become a likable person. In the meantime, let me know your thoughts in a comment below…

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February 26th, 2010

Internet Business School Tip: BORING Is Better!

A lot of beginner and intermediate marketers make the HUGE mistake of trying to create NEW business ideas or concepts to work from because they think that by creating NEW things, they will attain ADDITIONAL revenue. It’s like “multiple streams of income”, so they say.

(my Internet business school tip though, as you’ll see below, is the TOTAL OPPOSITE…)

For instance, it’s very common to see people jumping from one business opportunity to another, or hopping from one niche to another, BEFORE they actually achieve any kind of decent results in their current business or current niche.

The reasons why people do this are three-fold.

First, like mentioned above, they “think” that by entering multiple businesses and niches, they are going to have multiple streams of income.

Second, they CONCLUDE that the niche or business they are currently in is not profitable since they’ve “tried everything” for 2 WEEKS and they haven’t seen any results yet. They BLAME and find EXCUSES that the problems lie in the business or niche, rather than admitting they themselves are the REAL problems.

Third, they are bombarded with emails and social media messages about the “killer” power of the new info product that’s just been released by some guru. The overly-hyped sales letter motivates and inspires them to believe that by getting this info product, they will ALL OF A SUDDEN discover the “secret magic button”, and all their problems will be solved and they will start making money instantly.

The above reasons are why A LOT of people fail to earn any money online.

As entrepreneurs, we like experimenting with new ideas and concepts.

Doing the same thing over and over again every day is just plain BORING, and we don’t like that at all. We want to get out there and discover NEW ideas to implement. We don’t want to go through the same old, boring cycle. We want NEW concepts to work from. This is our entrepreneurial spirit and it’s hard to change and suppress it.

However, if you take a look around at most of the successful people - since we’re all in the Internet business field, let’s just talk about that for now - most, if not all, are very FOCUSED on what they’re doing.

They do NOT create NEW concepts or ideas to work from. They monitor and tweak EXISITING things that they currently have.

When you create new concepts or ideas to work from, you do NOT have LIVE, REAL data. You start from SCRATCH (a complete standing start). You might have a little direct response marketing skills or copywriting skills or any other business skills, but you still do NOT have live, real data regarding how your new concept or idea is going to perform.

In other words, you are literally BLIND when you start something new.

When you track and tweak EXISTING things or metrics, you have LIVE, REAL data of how you are currently performing.

How many visitors are there per day?

Where do these visitors come from? (so that you can better focus your time and effort on those traffic generation methods that work the best)

What is the squeeze page conversion?

What is the sales conversion?

What is the stick rate of the continuity program? Why are people leaving?

These are questions that can be answered when you monitor and tweak your EXISTING business so that your business INCREMENTALLY improves on a CONSISTENT basis.

(YES! You should not expect your business to become successful overnight…)

Can you start to see why tweaking and improving an EXISTING business that you currently have is MUCH MORE POWERFUL than creating a NEW business from scratch?

The SAD thing is: even after people know about this very important principle, they still try to create NEW things instead of improving EXISTING metrics.

It’s really weird.

They know that action A will produce BETTER results than action B, yet they still CHOOSE to do action B.

And there’s a good reason for that which I’ve mentioned above.

The reason is that tweaking existing metrics in their current business is plain BORING, and creating new things to work from is EXCITING. Entrepreneurs like exciting, new things and hate boring routines!

So how do you solve this problem?

To solve this problem, you must FOCUS on your END GOAL and let is suppress your entrepreneurial spirit!

Think about the wonderful and cool things that are going to happen to you when you have a successful business. Imagine in your head the financial freedom you’ll enjoy, or the thoughts of not having to answer to your boss anymore, or about the red Ferrari you’ve been dreaming of driving, or that posh house that you’ve always wanted to live in, or maybe the feelings of envy and respect from your close friends and family members…

FOCUS on your END GOAL and always let it motivates and inspires you so that you do what you NEED to do instead of what you WANT to do.

Be BORING! This Internet business school tip has saved me from falling deeper into the rat race and helped me quit my day job.

(by the way, if you’re interested in learning more how you too can REPLACE YOUR JOB on the Internet, my Get Profits Fast GOLD Coaching teaches you how in a STEP BY STEP format…)

What do you have to say about my Internet business school tip? Let me know your thoughts below…

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