TRUE Results To REPLACE YOUR JOB

Business Tag Line (For Blog) Changed

Just a few days ago, I changed something important on my blog.

Can you spot what change I made to my blog?

If you are a loyal reader, yep, you’ll no doubt have noticed that I changed the business tag line to this blog.

Previously, the tag line was: “Make Money On The Internet With Welly Mulia”.

Now, the new tag line is: “TRUE Results To REPLACE YOUR JOB”.

What do you think? Which is better?

I chose the new tag line because I felt my previous tag line was rather vague. Yes, it was pretty obvious that any visitor who landed on my blog knew that it was an “Internet business” or “make money from the Internet” site, but it just lacked that differentiation from the rest of the competition where all of them say exactly the same thing, which is “how to make money online”.

There are already TONS (read: thousands and tens of thousands) of blogs/sites about “making money online” and “Internet business” and my blog is just another blog lost in a sea of sites.

I wanted my blog to be different (and shine through) from the rest of the sites, and I wanted to cater to a more specific segment of my audience, which is why I’ve changed the tag line.

The new business tag line “TRUE Results To REPLACE YOUR JOB” is A LOT more targeted because just by this phrase alone, people can guest that this a blog catered towards beginners trying to learn how to build an online business so that they can replace their job.

While my posts may sometimes cover some intermediate and advanced strategies, the main focus is covering material catered to the average beginner who is just getting started.

By targeting a SPECIFIC segment of my audience and EXCLUDING others, I’m LASER FOCUSING my time and efforts. This means my REAL prospects and customers are going to feel that I’m talking DIRECTLY to them.

When this happens, it’s a lot easier to close the sale.

Don’t believe me?

If you’ve been following me for some time now, you should already have known that I have a STEP-BY-STEP coaching program where I teach people how to build a CONSISTENT four figure per month online business FAST.

(the tag line ‘How To Build A CONSISTENT Four Figure Per Month Online Business FAST’ is also going to be changed real soon by the way to something even more specific…)

When someone sees this tag line, they almost immediately know that this a program for beginners since it says “four figure per month” instead of “five or six figure per month”.

By doing so, I’m ELIMINATING those intermediate and advanced marketers and I’m projecting my message only to beginners.

Beginners who see this will think to themselves:

“Now this is EXACTLY the program I’ve been searching for all this while. A program EXACTLY for a beginner like me. All the other sites talk about earning a five or six figure fast EASILY. This site talks about making a four figure per month, and it doesn’t say it’s easy. Let’s try it out and see what happens…”

You might say that by excluding people from my audience, I’m actually leaving money on the table.

But the truth is, those people who are not your REAL audience (intermediate and advanced marketers in this case) will NOT join my program anyway. Even if they did join and later found out that the material covered in the program is too basic for them, they’ll leave and request for a refund anyway. So it’s better to not have them in the first place.

(ohhh and there’s also another IMPORTANT benefit…)

By stating on the sales page that “my program is for beginners” and telling those who are NOT my real audience that “my program is NOT for them”, what do you think will happen to my credibility?

YES, my credibility will increase in the eyes of both my target audience and those who are not my target audience.

End Result = I make more sales.

After all, how many marketers/sellers out there are willing to say “No this program is not for you, so please don’t buy…”

What do think about my new business tag line? I’d love to hear your thoughts, so let me know in a comment below…

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How To Motivate Others (And Yourself)

There are 2 primary ways on how to motivate others, namely via pain and reward.

Pain means if you do NOT get the job done, or if you do NOT achieve the target, you’re going to get punished.

Reward means if you get the job done, or if you achieve the target, then you’re going to be rewarded with some kind of prize.

Which do you think is a more powerful force in motivating people to get the job done (or in other words get them to achieve their targets)?

The answer is PAIN, although there are some people who are going to be more motivated at the thought of receiving some kind of reward. Most people, however, FEAR pain more than they like receiving reward.

Let’s talk about reward

In general, humans can be divided into 3 categories:

1. People who MAKE things happen

2. People who WATCH things happen

3. People who SAY “what happened?”

Imagine you’re the sales manager for a large corporation. Sales have been slow for the last few months, and you want to motivate your sales team so that they can sell more products.

You say to them:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a very attractive compensation package.

If you can make 30 sales a month (that’s just 1 sale/day), then the company is going to give you an ADDITIONAL commission of $20/sale - that’s EXTRA money on top of what you’re currently already getting for each sale.”

For the first category (people who MAKE things happen)

They are optimistic and INTITIALLY they’re going to be excited about this extra commission and will probably go all out to make sure that they get the biggest commission possible.

I say initially because most of the time people can’t endure temporary setbacks and they expect to see instant results.

Even for this first category of people, who are deemed as possessing the best attitude compared to the other 2 categories of people, their perseverance and will is NOT strong enough and they’ll typically give up before achieving any results.

Only a very small minority of people can handle failures and setbacks well, and these are the people who will eventually achieve success.

For the second category of people (people who WATCH things happen)

They are FAR LESS optimistic as the first category. They are a LITTLE bit excited about the possibility of earning extra commissions, but not as excited as the first category of people.

They’re afraid that if they try to go all out they will fail, and/or they’re afraid that the company will not keep up its promise of giving extra commissions. They do NOT want to be the first one to go all out.

They must see and witness OTHER PEOPLE going all out, succeed, and receive the extra commissions first before they want to go all out themselves.

Their thinking is along the lines of:

“Rather than wasting my time on something that may not be achievable, let’s just wait if other people can achieve it. Even if they can achieve it, the company may not keep its promise by honoring the extra commissions. If someone can actually do it and get paid the extra money, then I’ll go all out. But until then, let’s just wait and see.”

For the third category of people (people who SAY “what happened”)

These people are oblivious to what’s happening around them. They don’t pay attention to what’s going on and they don’t really care.

Only when GOOD things start to happen to their co-workers (getting the extra commissions in this case) do they start to ask “what happened”?

Let’s talk about PAIN

Earlier I said that pain is a greater motivator than reward when you want to ask somebody to do something that he doesn’t want to do.

In the extra commission’s example, reward (the extra commissions) was used to motivate employees to work harder to increase sales.

If, instead of using a reward, you use PAIN to motivate them by saying:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a punishment system.

If you can’t make 30 sales a month (that’s just 1 sale/day), then the company has no choice but to fire you immediately.”

Now, how do you think your sales team will react?

Yup, they’re going to be both angry and scared at the same time. Angry with the company for setting such strict measures. Scared because they’re afraid that if they can’t achieve 30 sales/month, they’re going to lose their jobs.

(…this means no income - who is going to feed the family? Who is going to support them?)

In this case, all three categories of people - those who MAKE things happen, those who SEE things happen, and those who SAY “what happened” are going to be WORKING THEIR a** off! This I can guarantee!

BUT…

A better and greater motivator would be to use PAIN and REWARD together, like this:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a punishment system.

If you can make 30 sales a month (that’s just 1 sale/day), then the company is going to give you an ADDITIONAL commission of $20/sale - that’s EXTRA money on top of what you’re currently already getting for each sale.

However, if you can’t make 30 sales a month, then the company has no choice but to fire you immediately.”

Used together, PAIN and REWARD becomes a LETHAL combination to “force” someone to do something that he or she doesn’t like.

How can you use this in your internet business?

Set a pain and reward system in your Internet business. If you succeed in achieving your goal, give yourself a reward. If not, use SEVERE pain to punish yourself SEVERELY.

Example:

BOLDY tell your close friends and family members (especially those who have been ridiculing you that you should stop dreaming of making money online) that you’re going to achieve X amount of income from your Internet business.

If you succeed, of course you’ll be happy with all the extra income you’ve gotten - this is the REWARD.

If you fail, then you’ll be very embarrassed (especially with those who have been ridiculing you all this time) - this is the PAIN.

This is exactly how to motivate others and yourself.

What do you think? Have you ever used PAIN and REWARD to motivate yourself both in business or in life? Let me know in a comment below…

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Internet Marketing Product - Do You Really Need It?

We Internet marketers buy a lot of products to help us in our business. I’m talking about information products and software.

Let’s say I’m a beginner who wants to learn about building a profitable Internet business. I will go out there and buy an internet marketing product that teaches me how to do what I want to learn - and that is to build an online business.

(Sure I can get free information about building an Internet business by searching on Google, but this will take me A LOT more time and effort as I need to weed through the good and accurate information from the bad ones…)

If I want to do a monotonous task over and over again, I’ll buy software that will help me do this.

So buying information products and/or software that will help us in our business is definitely a good investment.

The point of this article is not to argue about this.

The point is to remind you that before you buy any products, make sure you take the following factors into consideration first:

1. Do You CURRENTLY Need It?

There is no point in buying a product that you CURRENTLY do not have a need for. You might say that you’re going to buy now because of the special one-time-offer discount or early bird discount, but trust me, you’re going to forget that you’ve actually bought the product when the time comes to actually use it.

I’ve been a victim to this a lot in the past and still fall victim up to this date (although the frequency is a lot less now).

Suppose you’re a beginner Internet marketer trying to learn what domain and hosting is, and how to use an FTP program to transfer files from and to your server. It’s useless to buy an information product that teaches you how to JV (joint venture) with other established marketers because these marketers are NOT going to JV with you.

FACE IT. It’s a FACT!

Come on, put yourself in these established marketers’ shoes. If you’re a respected marketer and a newbie comes along and proposes that you promote his new, unproven product, would you do it?

The answer is of course: NO!

Therefore, a beginner should NOT buy the product that teaches how to JV with other marketers because he does not need it NOW. It’s going to be useless for him NOW.

If, however, I’m an established marketer CURRENTLY looking for ways to extend my network and get as many JV partners as I can, then yes I CURRENTLY do need this product and could possibly buy it if other criteria explained below are met.

Always assess your current situation to determine whether you need the product now or not. If you don’t need the product NOW, then do NOT buy it now. Buy it later when you need it later.

2. Are You Buying Based On Your Emotions?

The answer to this is of course “YES”!

As bad as you don’t want to admit it, YOU buy based on your emotions. Me too. So is everyone else.

Remember that sales letters (especially sales letters for information products and Internet business related software) typically contain A LOT of HYPE.

This hype is designed to send your emotions through the roof so that you’ll be “hypnotized” to buy the product in question.

The point here is NOT to ask you to COMPLETELY avoid using your emotions when buying products, since it’s almost impossible to do that (because of the fact that we are humans).

The point is to LESSEN your emotions when you are making a buying decision. Realize and understand that the sales letter for the product you’re eager in buying most likely contains A LOT of HYPE and therefore you should control your excitement.

Face the fact that 99.99% of the time, the product is NOT going to be as good and amazing as the sales letter makes it out to be.

When you can tone down your emotions, your buying judgment becomes a lot better.

3. Who Created The Product?

This is also an important factor to consider.

Do a Google search on the product creator’s name in quotes. For example, if the product creator is Welly Mulia, you go to Google and type in “Welly Mulia” (in quotes).

If no results show up, then DO NOT buy the product because the product creator has no previous track record and do not have a reputation yet. It would be a lot better to buy from someone who has a proven track record, or at the very least has an online presence of some kind.

If Google results show up when you run his name, check out the websites that show up.

Does he have a blog? If yes, spend some time browsing his blog and find out if he really is the real deal. Check out the quality of the blog posts. Observe the comments on his blog posts. See the Alexa rank for the blog to get a general idea of how much traffic the blog is getting.

What are other websites saying about him? Use common sense and your own discretion to judge whether he really is the real deal or just another scammer.

The more results Google return the better, as this will allow you more references to do your research.

If your research indicates that he is an honest product creator who knows what he’s talking about, then his product is probably worth buying.

(…but do NOT buy the product just because he’s an honest product creator; remember to also use the other 2 criteria explained above when making buying decisions)

The Takeaway:

The next time you want to buy an information product or software, make sure that you go over the 3 criteria above first.

If the product passes ALL 3 criteria, then you may go ahead and buy the product in question.

Remember, the internet marketing product must pass ALL 3 criteria; if it fails to pass even one of them, then you should NOT buy it.

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Reciprocity Marketing – How To Use Reciprocity In Your Business

In this post, we’re going to take a look at how to use reciprocity marketing in our business.

But before that, let’s take a look at what the word “reciprocity” means.

Reciprocity, taken from Wikipedia, means:

“The norm of reciprocity is the social expectation that people will respond to each other in kind-returning benefits for benefits…”

In simple English terms, it means that we, as human beings, have a tendency to respond to other people the same way how they treat us.

If Bob is kind and nice to you, you feel the need to be kind and nice to him. Barring some exceptional rare cases, it’s just human nature to react that way.

I say barring some exceptional cases because there are a few rare people out there who do not appreciate the kindness other people are showing them, and instead of returning the kindness back, they simply do nothing, or worse, they return back with ill intentions.

However, today’s post is about the former - which is to return one’s kindness back.

Let me give you an example of reciprocity in action in our everyday lives

Let’s say your birthday is around the corner, and today you accidentally meet your long-lost friend, John, whom you’ve never met in 10 years.

John still remembers your birthday, and on your birthday he gives you a birthday present.

What do you do?

If you’re like me or most people, you’ll most likely feel happy and have a sense of guilt at the same time. Happy because your friend still remembers your birthday even though you guys never met for 10 years. A sense of guilt because John has just given you a birthday present and you feel the need to reciprocate - you want to give John a present back to express your gratitude.

Reciprocity In Business

In our business, if we use the power of reciprocity correctly, we can attract more customers and hence make more sales as a result. The way to do this is to give away for FREE cool and high quality content that other people would normally charge.

Who do you give away to?

Your subscribers, prospects, customers, and blog readers.

Give away unconditionally and expect NOTHING in return.  Even though deep down inside you’re expecting them to reciprocate by buying your products in the future, now is NOT the time to think about: “What can I get from these people? Will they buy my products?”

Trust me, just give away UNCONDITIONALLY and the rest will take care of itself and everything will come NATURALLY.

During the initial stages when you’re giving away cool, high quality content all the time, you’ll most likely not see any results. Your efforts will SEEMINGLY go to waste. But I promise you, your efforts will not go down the drain.

(…even if it were to go down the drain, you can still repurpose the content in other ways so your precious time and effort in creating that content will not be wasted)

Give it time and be patient

All your efforts will pay off in the future when you start to gain momentum. It’s just like a snowball going down the mountain - initially the snowball is small and moves at a moderate speed.  As the snowball falls down the mountain slope, it picks up more snow and therefore falls faster. In the end, what started out as a small snowball turns into a GIANT snowball.

Your marketing efforts are the same. You need to give it time to pick up momentum. NEVER EVER expect instant results!

As a sidenote, the power of reciprocity can also be used “wrongly”. An example in the Internet marketing or Internet business world is where the marketing gurus scratch one another’s back by cross-promoting one another’s products.

I’ve talked about this before, which is called “Crazy Guru Promo Emails“.

Basically Guru A promote Guru B’s new product that has just launched on a massive scale; and the next time Guru A has a new product that is going to be released, Guru B will return the favor by promoting it.

Please note I’m not against promoting products. What I have a problem is these gurus promote products without even reviewing the product being promoted first - they just do it for one reason, and that is so that their next product can be promoted by the guru whose product they’re currently promoting.

So what’s the takeaway for today’s article?

Answer: Use reciprocity marketing in your business and give away for FREE high quality content that your competitors would normally charge. This will make your subscribers, prospects, customers, and blog readers feel indebted to you, which will in turn make it easier for you to ask something back from them in the future in the form of asking  them to buy your products.

Let me know your thoughts and comments below…

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