TRUE Results To REPLACE YOUR JOB

How To Be A LIKEABLE Person

In the last post, I mentioned that you should become a likeable person so that your audience like, know, and trust you - and the end result is that they’d want to buy from you. In this post I want to share 5 ways on how to be a likeable person.

1. Admit Your FEARS And WEAKNESSES

2. Admit Your Mistakes

3. Empathize With Your Audience

4. Stop Boasting About How Great You Are

5. Entertain And Educate

1. Admit your FEARS and WEAKNESSES

Too many people don’t want to admit their fears and weaknesses. I’m NOT talking only about gurus and experts. Everybody (even those who are not gurus and experts in their respective industries) does NOT want to admit his or her fears and weaknesses.

To admit and actually acknowledge to OURSELVES that we possess fears and weaknesses is already not easy, let alone admitting to OTHER PEOPLE (ESPECIALLY our audience to whom we must look “cool” and “be the know-it-all” guy).

Most people (and marketers) do NOT want to admit their fears and weaknesses.

This is a FACT.

Look around you. How many times do you actually have someone confess their fears and weaknesses to you?

Especially if you’re a well-known guru in your marketplace - do you want to admit your fears and weaknesses to your audience?

Of course not!

Even your family members and close friends sometimes do not really want to admit their DEEPEST fears to you unless you really drill them down.

By admitting your fears and weaknesses, your audience will feel that you are like them; and people like those people who are like them.

2. Admit your mistakes

Similar to admitting your fears and weaknesses, most people do NOT want to admit their mistakes to themselves and to others. You don’t want to admit your mistake and so do I.

Let’s talk about admitting mistakes to OURSELVES first.

When something goes wrong because of a mistake we committed, don’t you think it’s better (even though it’s hard for us to take deep down in our hearts) to admit and acknowledge that we’ve made a mistake, learn from it and get better, so that we don’t make the SAME mistake again in the future?

After all, we humans LEARN from mistakes. It’s not like we’re foolish enough to commit the same mistakes over and over again. This is especially true if the mistake we made causes SEVERE pain and discomfort. We definitely don’t want to make the same mistake again.

Now let’s talk about admitting mistakes to OTHER PEOPLE (including your audience).

Most of the time your audience (at least your TARGETED audience anyway) are NORMAL, AVERAGE people who are going to make the SAME mistakes (related to your niche) that you’ve made in the past.

If you tell them HONESTLY and DIRECTLY about this - that you’re just another normal person like them and that you’ve made the same mistakes in the past - and then you provide them with tips and solutions on how to overcome these mistakes, then they’re going to CONNECT with you.

And when you CONNECT with them, it’s SO MUCH EASIER to sell to them.

3. Empathize with your audience

When I FAIL to achieve what I wanted to achieve (not just in my online business), I feel down and depressed, like the whole world is going to come down on me.

Till this day, I still “fail” from time to time.

Okay, maybe “fail” is not an appropriate word to use in this case. A more accurate word to use is: till this day, I still do things wrongly from time to time.

Let me be honest with you…

NO expert or guru knows EVERYTHING about their field! If they claim they do, it’s because they’re embarrassed and they want to look cool in front of you.

Instead of becoming the “you-know-it-all-guy” like all your competitors, why not do the EXACT OPPOSITE and empathize with your audience and tell them that you also face the same problems when you’re starting out. Tell them you understand where they’re coming from. EMPATHIZE with them to CONNECT with them.

STOP telling them how cool you are and that you know everything!

4. Stop boasting about how great you are

I’ve said before in my last post that you need to STOP boasting how great you are.

Though it’s important that you need to stamp your authority as an expert in your marketplace, the way to do it is NOT to BOAST about how great a person you are.

To stamp your authority, you let your audience know what you’re doing - how you failed when you first got started, and then move on to how you eventually found solutions to overcome the problems, and how they can do the same.

Stamp your authority in a way that lets them know that you’ve been where they are now, that you have the skills and expertise necessary to help them overcome their problems.

Boasting about your Ferrari, million dollar yacht, and how you go the playboy mansion is not the way to do it. People don’t like arrogant creatures.

If I get into a conversation with someone who keeps boasting to me ALL THE TIME how cool he is with his Ferrari and big mansion, I FEEL like punching him in the face.

Don’t you?

5. Entertain and educate

While most marketers talk about the importance of educating your audience with useful tips and tricks that they can use, there is another important “aspect” that is even of an equal or higher importance.

And that is - Entertaining your audience.

No matter who you are, no matter what your background is, and no matter what business you’re in, you LIKE and LOVE to be entertained.

This is why entertainers get paid a lot of money for what they do. Look at singers, actors, actresses, comedians, and TV reality shows. These people earn insane money.

Compare them with educators (teachers and professors).

I’m not saying that you want to entertain your audience all the time. After all, we’re in the business of teaching and selling information products.

What I’m implying is that you should ENTARTAIN AND EDUCATE instead of just educating all the time. Mix in your PERSONAL stories (even those that are not related to your industry) so that people can get to know you better.

Stories are very POWERFUL elements that you can and should use in your business to attract your audience’s attention and build a CONNECTION with them.

I’ve shared 5 ways on how you can become a LIKEABLE person in the eyes of your audience. Remember to apply them in your business and in your personal life so that you become likeable.

When you’ve learned how to be a likeable person, you can sell your products and services MUCH EASIER. I’d like to hear your thoughts about what other LIKEABLE characteristics that one should possess (that I haven’t covered above). Do leave them in a comment below…

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Internet Marketing Basics - What’s Your Story?

Sometimes when I browse around the net and I come across INTERESTING and USEFUL blogs (not necessarily blogs in the Internet marketing area), I’d like to find out who the creator of the blog is. However, not all blogs have an “About Me” page. Even when they have that page (meaning it’s clickable), some of them are empty. This is a HUGE Internet marketing basics mistake.

Kick Yourself…

If you’re in the Internet business or Internet marketing niche and you have an empty or no “About Me” page on your blog, then you should really kick yourself.

We (as Internet marketers) should know better than everybody else in the world that we ought to have an “About Me” page on our blog so that visitors, prospects, subscribers, and customers can get to know us better.

After all, people buy from those they KNOW and TRUST.

Other people NOT in the Internet marketing niche might not know about this very IMPORTANT principle, but you and I should.

TRUST is the number 1 sales force on the planet!

If you do NOT trust marketer A, you’re NOT going to buy his product even though it’s the greatest product out there in the market.

If you trust marketer B, you might BUY his product even without looking at the sales letter. You just trust him so much that you believe anything he says.

If you don’t have an “About Me” page on your blog, how do you expect your visitors to get to know who you are and what you do?

Sure, you can tell your subscribers and customers later on in your autoresponder emails. But why wait to tell them later when you can do it now?

In addition, what happens to blog visitors who haven’t opted-in to your list? If you tell your story in your autoresponder emails, then they won’t know who you are FOREVER.

Make yourself known in your marketplace.

In fact, I encourage you to be a CELEBRITY in your marketplace.

Whenever anyone thinks about “how to REPLACE THEIR JOB on the Internet“, I want them to think about Welly Mulia.

Whenever anyone thinks about “where can I have a CHEAP yet PROFESSIONAL minisite design done”, I want them to think about WOW Minisites.

Do you get the drift here?

When you become a celebrity in your marketplace, people will regard you as their go-to guy and their trusted advisor. When this happens it’s a lot EASIER to make the sale.

So what should you write in the “About Me” page on your blog?

Be honest and authentic. Don’t try to make up stories that don’t exist just for the sake of looking cool. Your audience will see through that.

You can also share your PERSONAL story that is totally not related to your niche or market. Be personal so that they feel that they know you better than your competitors, who are always ONLY talking about stuff related to your industry.

Make friends with them and ask them to become your subscribers and customers.

Don’t be afraid to tell your EMBARASSING stories too. When you do that, you STAND OUT from the crowd.

How so?

You see, most of the time experts only talk about how great and cool they are TODAY, without telling their other side of the story - which is the PAIN, HARD WORK, and COUNTLESS FAILURES it took them to get to where they are now. They are EMBARASSED by this FACT.

(I say FACT because ALMOST ALL people who succeed at whatever they’re doing encounter and suffer from failures A LOT of times BEFORE they finally learn the correct way to do things and eventually find the success they’ve been looking for…)

Arrogant Creatures

You’ve probably seen a lot of times websites that boast how great and cool they are, complete with pictures showing them driving their Ferrari and enjoying themselves in a Bahamas beach, while all this time money keep pouring into their bank account.

If you can do the EXACT OPPOSITE and instead tell your EMBARASSING and FAILURE story BEFORE you tell your successful story, then there is a higher chance that your audience will relate to you BETTER and like you more.

You become a LIKEABLE person…

I don’t like an arrogant person who always boasts about how much money he’s making and showing off his Ferrari or mansion or whatever. And I believe you don’t like such a person either. This kind of person is NOT likeable.

Be a LIKEABLE person. Get your audience to like, know, and trust you.

Tell them how you first got started in this industry. What was your first attempt trying to make things work like? Tell about your painful experience when you’re just starting out. The shift to how you finally succeed.

Do you have an “About Me” page on your blog? If not, you better starting creating one TODAY so that you can build DEEPER and BETTER relationships with your audience.  Stop making this huge Internet marketing basics mistake.

In the next post, I’m going to cover how you can become a likable person. In the meantime, let me know your thoughts in a comment below…

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Internet Business School Tip: BORING Is Better!

A lot of beginner and intermediate marketers make the HUGE mistake of trying to create NEW business ideas or concepts to work from because they think that by creating NEW things, they will attain ADDITIONAL revenue. It’s like “multiple streams of income”, so they say.

(my Internet business school tip though, as you’ll see below, is the TOTAL OPPOSITE…)

For instance, it’s very common to see people jumping from one business opportunity to another, or hopping from one niche to another, BEFORE they actually achieve any kind of decent results in their current business or current niche.

The reasons why people do this are three-fold.

First, like mentioned above, they “think” that by entering multiple businesses and niches, they are going to have multiple streams of income.

Second, they CONCLUDE that the niche or business they are currently in is not profitable since they’ve “tried everything” for 2 WEEKS and they haven’t seen any results yet. They BLAME and find EXCUSES that the problems lie in the business or niche, rather than admitting they themselves are the REAL problems.

Third, they are bombarded with emails and social media messages about the “killer” power of the new info product that’s just been released by some guru. The overly-hyped sales letter motivates and inspires them to believe that by getting this info product, they will ALL OF A SUDDEN discover the “secret magic button”, and all their problems will be solved and they will start making money instantly.

The above reasons are why A LOT of people fail to earn any money online.

As entrepreneurs, we like experimenting with new ideas and concepts.

Doing the same thing over and over again every day is just plain BORING, and we don’t like that at all. We want to get out there and discover NEW ideas to implement. We don’t want to go through the same old, boring cycle. We want NEW concepts to work from. This is our entrepreneurial spirit and it’s hard to change and suppress it.

However, if you take a look around at most of the successful people - since we’re all in the Internet business field, let’s just talk about that for now - most, if not all, are very FOCUSED on what they’re doing.

They do NOT create NEW concepts or ideas to work from. They monitor and tweak EXISITING things that they currently have.

When you create new concepts or ideas to work from, you do NOT have LIVE, REAL data. You start from SCRATCH (a complete standing start). You might have a little direct response marketing skills or copywriting skills or any other business skills, but you still do NOT have live, real data regarding how your new concept or idea is going to perform.

In other words, you are literally BLIND when you start something new.

When you track and tweak EXISTING things or metrics, you have LIVE, REAL data of how you are currently performing.

How many visitors are there per day?

Where do these visitors come from? (so that you can better focus your time and effort on those traffic generation methods that work the best)

What is the squeeze page conversion?

What is the sales conversion?

What is the stick rate of the continuity program? Why are people leaving?

These are questions that can be answered when you monitor and tweak your EXISTING business so that your business INCREMENTALLY improves on a CONSISTENT basis.

(YES! You should not expect your business to become successful overnight…)

Can you start to see why tweaking and improving an EXISTING business that you currently have is MUCH MORE POWERFUL than creating a NEW business from scratch?

The SAD thing is: even after people know about this very important principle, they still try to create NEW things instead of improving EXISTING metrics.

It’s really weird.

They know that action A will produce BETTER results than action B, yet they still CHOOSE to do action B.

And there’s a good reason for that which I’ve mentioned above.

The reason is that tweaking existing metrics in their current business is plain BORING, and creating new things to work from is EXCITING. Entrepreneurs like exciting, new things and hate boring routines!

So how do you solve this problem?

To solve this problem, you must FOCUS on your END GOAL and let is suppress your entrepreneurial spirit!

Think about the wonderful and cool things that are going to happen to you when you have a successful business. Imagine in your head the financial freedom you’ll enjoy, or the thoughts of not having to answer to your boss anymore, or about the red Ferrari you’ve been dreaming of driving, or that posh house that you’ve always wanted to live in, or maybe the feelings of envy and respect from your close friends and family members…

FOCUS on your END GOAL and always let it motivates and inspires you so that you do what you NEED to do instead of what you WANT to do.

Be BORING! This Internet business school tip has saved me from falling deeper into the rat race and helped me quit my day job.

(by the way, if you’re interested in learning more how you too can REPLACE YOUR JOB on the Internet, my Get Profits Fast GOLD Coaching teaches you how in a STEP BY STEP format…)

What do you have to say about my Internet business school tip? Let me know your thoughts below…

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Online Keyword Research Training

You should write content for your blog on a CONSISTENT basis since you’ll be providing value to your EXISTING audience - meaning people who are already visiting your blog.

Apart from this, your content will also provide food for the search engines so that they index your content, and when people type in a RELATED keyword phrase, hopefully your blog shows up as one of the search engine result pages (even without doing any prior online keyword research).

This way you get NEW visitors.

So by writing content on your blog, you provide value to your EXISTING audience as well attracting NEW audience.

You can write on any content you want to write, but you don’t simply put your content “nakedly” like that, if you know what I mean.

Let me illustrate an example.

This post is ABOUT doing keyword research correctly. So I’d spend some time writing this article, and then think about a fancy post title that’s filled with benefits and curiosity that’s related to keyword research, and then I’d simply post this article on my blog right?

WRONG!

If you were to do that, chances are only your EXISTING audience will read your article. Yes, there may be a few visitors who’ll find your post via some rare keyword phrases that you have ACCIDENTALLY targeted in your post, but you can do better than that.

There’s a much better way than ACCIDENTALLY targeting some random (and usually rare) keyword phrases.

What I should do instead is:

After I’ve decided that I want to write a post ABOUT keyword research, I write my post as usual. But for the post title, I’d do some due diligence to find a RELATED keyword phrase, and then I MATCH it to my post. I’d then use this keyword phrase as my post title (plus some CURIOUS and ENTICING words to make it more eye-catching to the human eyes).

Whenever possible, I’d put this keyword phrase at the BEGINNING of the post title for SEO purposes. This will help optimize my post for my targeted keyword phrase (which I’ve researched and found above). In addition, I want to insert this keyword phrase ONCE IN THE FIRST PARAGRAPH and ONCE IN THE LAST PARAGRAPH. This will further help with my SEO efforts.

When I do this, there is a high chance that NEW people will find my post when they go to Google and type in my targeted keyword phrase. So this way I’m providing value to my EXISTING audience AND my NEW audience who are going to find me via Google.

The Criteria

The next question you might be asking is: “Okay that makes sense Welly, but what criteria do you use when you do keyword research for your blog posts?”

I use a criteria that is taught by Josh Spaulding (a COOL Internet marketer whom I have a lot of respect for) in his Article Marketing Domination guide report (not affiliate link). It’s a great guide if you want to learn more about article marketing.

I own a copy of this guide and have been using the strategies taught within for my article marketing campaign. I recommend it to anyone who wants to get serious in driving traffic to their website via article marketing.

(again, the above is not my affiliate link… I’m recommending Josh’s guide simply because I find it to be useful)

Watch the video below to find out what criteria I use for my blog post keyword research as well as how I do keyword research:

Let me know your thoughts in a comment below about online keyword research…

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Autoresponder Messages Revamped

In my last post, I mentioned that I’ve changed the tagline for this blog. Thanks to those who have suggested some great taglines to be used for this blog. I really appreciate your inputs, and have used them to change the sub-tagline of my blog to include my name for branding purposes.

My autoresponder messages are currently also being revamped. It’s 70% done. Still working on the remaining 30%.

It (the new autoresponder email series) is already LIVE though, since the remaining 30% of the emails that are not done yet are those email messages at the END of the series, which will go out to subscribers more than a month after they first subscribe.

Since the new autoresponder series has just gone live, I can take my time to add more messages to complete the remaining 30%.

Why do I need to change and revamp my autoresponder series?

It’s all about CHANGE!

In business, you need to constantly CHANGE and INNOVATE if you want to thrive and prosper. If you don’t then your competitors will EAT YOU UP!

Even though change and innovation is important, some basic concepts remain the SAME. For example, if you take a look at the digital information business model, the business flow is still the same.

You drive visitors to your sales funnel. At the top of the funnel is your squeeze page which you capture visitors’ contact info. Then you sell them your front end product - this is the second phase of your funnel. Most are not going to buy right then and there, which is where your autoresponder messages come in - they’re going to follow up with your subscribers to try to close the sale. The third phase of the funnel is more RELATED products that increase in price and value. At the bottom of the funnel is where you make your profits.

The more visitors you put into the top of the funnel, the more money pops out at the bottom of the funnel.

Here are a few tips about email marketing (that I’ve also applied into my new autoresponder series):

1. Don’t be afraid to email your subscribers

Some marketers I know are too afraid to email their subscribers. They are afraid that they will unsubscribe because they sent them too many emails. As long as you don’t send more than one email every day, there can never be too much emails, provided that your emails are NOT BORING.

The purpose of driving traffic to your squeeze page is to capture visitors’ contact info so that you can follow up with them to demonstrate who you are and build trusting and beneficial relationships with them.

If you’re too afraid to email your subscribers, then you might as well save your time, money, and effort by not creating your squeeze page in the first place.

2. Email more often in the beginning

You should email your subscribers more often in the beginning of your autoresponder series when they have just subscribed to your list.

This is because peoples’ interests change a lot very quickly, and you want to CAPITILIZE on what they are interested in NOW.

They are HOT now!

3. CONSISTENCY in following up is key

It’s very important that you follow up with your subscribers on a CONSISTENT basis. This does not mean that you should email sales pitches all the time - it simply means that you maintain some form of communication ALWAYS. In fact, you should NOT be emailing sales pitches all the time because if you do so, you’re going to lose your subscribers faster than you can get new subscribers into your list.

Maintaining some kind of communication means following up with them and educating them about tips and tricks in your marketplace, entertaining them with your personal stories to let them know you better, and of course, selling them your product.

It’s better to email them twice a month CONSISTENTLY than emailing them once a day for 5 days, and then stop emailing them for the next 30 days, before emailing them again every day for 6 days.

4. Let Subscribers Know YOUR NAME

If you’re doing double opt-in, once people have opted-in, you want to IMMEDIATELY direct them to your sales page where you sell your front end product. At the top of this sales page, you MUST let them know that you’ve emailed them the freebie they requested and they MUST click the confirmation link found within this email before they can get your freebie.

VERY IMPORTANT: When opening emails, people 100% ALWAYS look at WHO the sender is before looking at the subject of the email. Thus, you MUST let them know YOUR NAME so that when the confirmation email arrives in their inbox and they see your name, they want to click on it.

A lot of marketers focus too much on the subject of the email. You should instead focus on letting them know YOUR NAME first.

Failure to do this will result in them not opening your confirmation email and therefore not clicking the confirmation link. This means they are not going to be added to your list and you will lose the opportunity to follow up with them FOREVER!

What do you think? Do you have anything to add or say about email marketing or autoresponder messages? I’ll be glad to hear your thoughts, so leave them in a comment below…

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