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1 Simple Reason Why Nobody Wants To Buy Your Product

When it comes to the subject of creating products or services, many marketers make the huge mistake of creating the product or service before doing some due diligence first.

By due diligence I mean doing research to determine if the products or services they offer have some kind of demand or not.

This scenario - where marketers create products and services before gauging if there is any demand at all for their products - is most likely because they are simply too excited to get their feet off the ground and to get the ball rolling…

…not forgetting to mention also that most of these people are beginners who have just started to learn how to market online.

After all, every successful Internet marketer out there always advocates taking massive action!

If all they do is simply learning without taking any action, they’ll get screamed at. Now that they have taken the courageous first step to actually get the ball rolling, nobody wants to buy their products/services.

So these action-takers can’t totally be blamed can they?

Whilst the aspirations and desires to make a profit marketing products and services is great, one needs to take into account the demand for the kind of products or services being created.

It is simply useless to be creating a perfect, fantastic, super duper powerful product when nobody wants to use it.

So the first step you need to do when it comes to creating products or services to market (both online and offline) is to first determine if there is any demand for that product/service.

If there is no demand or if the demand is very, very little then you should not develop the product/service.

If there is substantial demand, then you can get started on getting your product or service created.

One effective way I’ve discovered over the past few years to gauge the demand for your product or service is to find out what problems people want to have solved. This means that these people not only have problems, but they want these problems to be solved.

The more desperate these problems the better for you as a product or service owner.

Why?

Because people will be more ready to shell out their money to fix desperate problems. For example, let’s say I’m about to go on a first date next week and I have these huge ugly pimples on my face. In this kind of dire situation, I’d happily shell out my hard earned money to get fast solutions so that I can have a neat and clean pimple-free face.

Now, one way to see what problems people are having is by visiting forums. After all, forums are places where people with the same interests (and problems) hang around!

Let’s take the above example where I’m in the VERY dire situation to get pimples cleared fast.

Go to Google and type “acne forum”. Look through the sites returned by Google.

As a rule of thumb, look through forums that have the following criteria:

1. Alexa Rank

Alexa rank is simply a measure of how much traffic a site is getting. It is not the most accurate thing in the world, but it gives us a picture of how well a particular site is doing in terms of traffic relative to other sites.

If you haven’t installed the Alexa toolbar on your Firefox browser yet, then my advice is to do it now. The toolbar is Free and it’s a great tool to add to your Internet marketing arsenal.

Go to Alexa

Click the “Get Sparky” button and follow the simple steps to install your Alexa toolbar.

When looking for forums, strive to find those with Alexa rank less than 1 million. The less the Alexa rank the better.

At the time of this writing, Yahoo has an Alexa rank of 1, Google 2, and YouTube 3. This means that Yahoo is the most visited site on the planet, Google the second most visited site, and YouTube the third most visited site.

2. How Many Members Are Registered At The Forum

The more registered members the better, because you can gain more insights to the different problems faced by these members.

This way, you can read through the posts to find potential big problems that your product could cater to meet the needs of these people who are desperately seeking solutions.

Strive to find at least 5000 registered members. The more registered members the better.

3. How Many Page Views Are There?

When you land on a forum homepage, typically it will have sub-forums. In our acne forum example, you could have sub-forums on different sub-topics.

For example, using Google I found this acne forum, which is further categorized into sub-forums:

You can see that there are sub-forums on “acne treatments”, “adult acne”, “acne scars”, etc.

Go into one of the sub-forums:

You can see that one of the posts has a VERY high page views (4,524) as seen above. This would be a great thread (post) to browse through to find potential problems these “acne people” are having.

Generally speaking, the more page views the better.

4. How Many Replies Are There?

The more replies to a specific thread (post) the better for you when doing research to discover problems faced by these people.

Why?

Because more replies mean that the topic being discussed is more popular than other topics.

When time is limited, strive to read those threads with more replies first. If time permits, then you can, of course, browse through other threads as well.

In this article, you’ve learned how to discover potential problems people have using the power of forum research. Once you have a rough idea about their problems, you can even post a thread in the forum asking if they would be interested in such and such a product or service, which of course is the product or service you will be offering to them in the near future.

In the next article, I’ll be covering how to market your product or service to these people, which is called effective forum marketing.

Stay tuned…

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