TRUE Results To REPLACE YOUR JOB

Archive for July, 2008

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If you are currently a part-time Internet Marketer while still working a full time offline job, you probably perform your Internet Marketing tasks at the office when you can find spare time, or you do them when you get back home from the office.

Now what happens if you are a full time Internet Marketer doing business on the Internet?

Does that mean that you absolutely must have an office space of your own to work on your business?

Of course not!

With the advancement and readily-available technology that we now enjoy, you can run your Internet business from anywhere in the planet, as long as you have a laptop and Internet connection.

I know this may sound cliché, but it’s very true indeed.

Why do you need to spend hundreds or thousands of dollars in rental and maintenance fees every month when you can run your own Internet business from the comfort of your home?

You could use the savings that you managed to squeeze for better purposes such as advertising costs, out-tasking part time workers to bring in more traffic and JV partners, outsourcing customer service tasks to third party companies, etc.

This is especially true when you are relatively new in your Internet business and do not have much to spend. You would be a lot better off investing your money wisely in other areas such as those mentioned above.

In this digital era where technology has made our lives so much easier, communications between you and your team can very well take place using emails, instant messaging, and teleconference calls.

And you do not even have to be at your home to run your business. As stated above, you can be anywhere you want, as long as you have a laptop and an Internet connection.

You can enjoy your dream lifestyle like those that are portrayed on sales letters where people sip pina coladas by the beach overlooking the beautiful blue skies with their laptop.

The benefits of running your Internet business from the comfort of your home are that you save money and time in the process.

No longer do you need to spend hours after hours battling that dreaded traffic congestion.

No longer do you have to spend money filling up the gasoline.

Bottom line: you save both time and money, and you relieve some of that traffic congestion stress.

Of course when your business grows too big at some point, having an office dedicated to running your business can catapult your business to new heights.

Lee McIntyre is a great example of this. He has just recently set up his own Internet Marketing office.

Lee is a great Internet Marketer who has earned a substantial amount of money online, so having an office focused on running his Internet business makes sense.

But about you and the average Internet marketer out there who has yet to make some distinguished amount of money online?

Well, my advice is that you work from home for the time being (just like me ).

When your business starts to take off, sit down and plan carefully to achieve bigger goals and objectives. When that happens, maybe you need to seriously consider having an office to run your business just like Lee did.

But before that can happen, you must bring your business to tremendous heights first

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I don’t know if you have noticed this or not, but over the past few years, the number of websites is definitely growing at an alarming rate. Everyone and his dog (yes there are even websites dedicated to a person’s pet!) seem to have their own websites.

Blogs are probably one of the most common ways to develop these sites nowadays.

If you do business on the Internet, my very important question to you is: “Do you know your website metrics? Are you tracking your visitors?”

What exactly do I mean by website metrics and tracking visitors?

By that I mean you need to know how your current website is performing so that you can make it better, and so that you can improve your website performance.

Of course the end result is that you maximize your profit earnings!

But before you can undertake any work to improve your current website, you need to first know how it is performing NOW.

I recommend using Google Analytics to track your visitors. It is a great program provided by Google for Free.

There are basically 5 reasons why you need to track your visitors. By tracking your visitors, you’ll be able to know things like:

1. How they found your website

This information is very valuable because if you know that the majority of your visitors are coming from one or two sources only, you can focus your effort and time on these sources.

For example, let’s say that after you have done your homework, you discover that most of your visitors are coming from Google using a certain keyword phrase, and very few of them are coming from a banner ad that you pay to put up on website x.

This means that you should focus your time and effort optimizing for that keyword phrase, so that your website appears on the first page of Google.

2. How many visitors visit your site each day

This information is also very important to you as a website owner. Knowing this number will allow you to get an idea of how popular your site is.

When you know this number, you can strive to find ways to increase the number of visitors to your site.

But before you can judge if your promotion efforts are in fact bringing in any results or not, you must know your current position first - in this case the number of visitors who go to your site daily.

Get this number first before you start finding ways to increase traffic

3. How long they stay on your site

The longer your visitors stay on your site, usually the better your content is. Of course, just one person staying on your site for 1 hour does not warranty that your site’s content is superb.

You need to have more visitors who stay longer on your site to justify that your site’s content is indeed great.

The converse is also true as well. If most of your visitors stay only very briefly on your site, usually it is a sign that you need to improve on your content.

4. Which pages they visit

By knowing which pages they visit, you can get an idea of what topics garner the most interests by your visitors.

For example, topics like “make money with Adsense” are usually more popular than topics such as “make money through typist job”.

Well I think you get the idea

When you have this handy information at your fingertips, you can post more content that is related with “make money with Adsense”, which your visitors like.

5. How well do they convert to subscribers and buyers

By effectively tracking your visitors, you can also get specific numbers like how many percent of your visitors become free subscribers, and how many percent of your visitors become buyers.

Terry Dean has done an awesome job outlining this. Head on to his blog now to see what he has to say.

Having read this far, you should have seen and understood the benefits of tracking your visitors. If you don’t track, you don’t know your metrics. And if you don’t know your metrics, you can’t improve your conversions, and if you can’t improve your conversions, you can’t maximize your profits.

If you are currently not tracking your website visitors, you are losing money every single second!

Go to Google Analytics and open a free account now. Do not procrastinate, just do it now!

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Just a few days ago, Google had just updated its Google Adwords Keyword Tool in a way that will definitely benefit us as Internet Marketers.

So what’s the update about?

Well, if you have used this tool previously, you should know that this tool used to present the volume of searches for a specific set of keywords in a green bar fashion, and when you hover your mouse over these green bars, it would say “low search volume”, “avg search volume”, “high search volume”, etc.

In other words, it does not give us the exact number of searches performed for that specific set of keywords. It just gave us an idea of how popular they are.

Not very helpful isn’t it? (Although it’s still better than nothing).

We still need to use other sources to guestimate (guest estimate) the number of searches performed on that specific set of keywords.

Well now you don’t have to do any guestimate work anymore because Google Adwords Keyword Tool will give you the volume of searches not in a green bar fashion anymore, but instead it will give it to you in numbers!

Talk about convenience and how this will help us to more accurately predict the demand for a given set of keywords.

And when you know the demand for that given set of keywords, you can predict how popular that niche is.

Enough of the talk, let’s see this tool in action shall we?

Go to Google Keyword Tool:

Type in “home theater” as shown above and click “get keyword ideas”.

As can be seen from above, the keyword phrase “home theater” is searched 3,350,000 times in the US for the month of June 2008.

This means that “home theater” is searched 111,666 times in the US per day. This indicates “home theater” is a very popular keyword.

If you go down the list and take “home theater system”, “home theater design”, “home theater installation”, etc. into consideration, you will discover that the home theater niche is indeed a very popular niche that is in very high demand.

For your case, you simply need to type in the keywords you are interested in researching, and then click the “get keyword ideas” button.

So it can be seen that with this updated tool that will give us the search volume of a specific set of keywords in numbers, we can definitely predict the popularity of any niche more accurately than before.

Now we don’t have to stare at those green bars and wonder how much “low search volume”, “avg search volume”, or “high search volume” translates into numbers anymore. No more guestimating.

Excellent job, Google!

Seriously, I really am happy and excited about this updated tool as I am sure that it will benefit me and other Internet Marketers in terms of doing keyword and niche research.

What about you? What do you think of this updated tool?

Please post your thoughts in a comment below…

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Once in a while I would go to Google and do a search on “high paying adsense keywords”.

I generally don’t believe in sites that claim certain keywords pay up to $30 or $50 per click, but just for the fun of it, I would occasionally go to Google and look for these types of keywords.

Just for fun you see

For example, since this is now July 2008, I would type in “high paying adsense keywords july 2008″ in Google and click “search”.

The latest result that I can find is a post written on this blog on March 9, 2008 (I’m just too lazy to be going through page 7 and above of Google’s search results).

According to this blog, the top 5 high paying Adsense keywords are:

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austin dwi $66.89
austin dwi attorney $58.30
san diego dui attorney $54.56
houston criminal attorney $47.44
san diego dui $42.83

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What do you think?

Do you believe that you can get paid up to $66/click for the keywords “Austin dwi” or $42 for the keywords “Austin dwi attorney”?

Like I have stated above, I generally don’t believe in these hyped-up numbers. But that’s just my opinion though:P

Why not use the Google Keywords Tool to see how accurate these numbers are?

Below I’ve made a table that summarizes the numbers:

Well, as can be seen from the above screenshots, there is clearly a huge difference between the numbers given by the Google Keyword Tool and those that are written on the blog I found.

And let’s not forget that the numbers given by the Google Keyword Tool are actually numbers that you would have to pay if you want to bid on those keywords on Google Adwords.

What this means is that the numbers for Adsense payouts will be smaller than those given by the Google Keyword Tool.

And to add to that, don’t forget that you also have to split your Adsense earnings with Google. This makes your earnings even smaller!

So my take on these “high paying Adsense keywords” is that don’t take their numbers too seriously. I really don’t believe anyone can get paid $66 for a single click!

However, in my opinion, the blog is partially correct in saying that the keywords listed are “high paying keywords”.

Well I’d certainly put $9/click in the high paying category.

What about you?

The highest pay per click that Adsense has awarded me was $3 though, although it’s not about austin dwi or san diego dui or anything similar to that.

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When it comes to Internet Marketing or business in general, the hardest part is making that first move.

That first elusive move or action that has the ability to turn around your destiny.

Yesterday while I was driving to pick up my girlfriend from work, I tuned in to a local business radio station.

There was this talk show called “Stupid people succeed faster”. Although it didn’t say faster than what, I can only assume faster than smart people?

Anyway, the guy behind this “Stupid people succeed faster” talk show is a somewhat well-known local businessman in my country. I have heard of his name before, though I forgot where. Maybe it’s through the local magazines or newspapers portraying his businesses and how successful he is.

The radio show went on to talk about how “stupid people” with only junior high or high school education, because of their ignorance, are not afraid to try new things.

These “stupid people” are not going to analyze all the possible scenarios before they try on something new. They would just go out there and take action, and if any problems arise, they just deal with it on a case by case basis.

Contrast this with the way how “smart people” (you know those with bachelor’s or master’s degree) would do things. These guys would plan ahead and analyze every possible scenario.

They would not take any action at all unless everything is planned out carefully and flawlessly. As you might already knew, nothing is perfect and you can’t expect to embark on something new and don’t face any unexpected problems along the way.

That, in a nutshell, is basically what the radio show is trying to convey.

I agree with the speaker to a certain extent in that unexpected problems do happen, and we can’t be perfect trying to plan everything before we actually take any action.

I do, however, disagree that we have to take action without any planning at all. In my opinion, if you fail to plan, you also plan to fail.

My view is that you still need to plan what you want to do. Just don’t try to be a perfectionist trying to plan and analyze every possible scenario before you actually take action. This will lead to action-paralysis, and eventually you take no action at all.

And if you take no action at all, then you achieve nothing!

I was once a perfectionist-wannabe as well. I would over analyze things down to every last detail.

And you know what, the more I analyze and plan, the more confused I became.

Fast forward a few years later (which is now) I have finally learned to take things a little easier and just let everything flow without much analysis.

It does not mean that I don’t plan and analyze before I do something. I still do, it’s just to a much lesser extent.

Mind you, I certainly don’t want to suffer from brain damage!

What about you?

Do you over analyze and over complicate situations and problems?

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