TRUE Results To REPLACE YOUR JOB

Archive for February, 2010

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A lot of beginner and intermediate marketers make the HUGE mistake of trying to create NEW business ideas or concepts to work from because they think that by creating NEW things, they will attain ADDITIONAL revenue. It’s like “multiple streams of income”, so they say.

(my Internet business school tip though, as you’ll see below, is the TOTAL OPPOSITE…)

For instance, it’s very common to see people jumping from one business opportunity to another, or hopping from one niche to another, BEFORE they actually achieve any kind of decent results in their current business or current niche.

The reasons why people do this are three-fold.

First, like mentioned above, they “think” that by entering multiple businesses and niches, they are going to have multiple streams of income.

Second, they CONCLUDE that the niche or business they are currently in is not profitable since they’ve “tried everything” for 2 WEEKS and they haven’t seen any results yet. They BLAME and find EXCUSES that the problems lie in the business or niche, rather than admitting they themselves are the REAL problems.

Third, they are bombarded with emails and social media messages about the “killer” power of the new info product that’s just been released by some guru. The overly-hyped sales letter motivates and inspires them to believe that by getting this info product, they will ALL OF A SUDDEN discover the “secret magic button”, and all their problems will be solved and they will start making money instantly.

The above reasons are why A LOT of people fail to earn any money online.

As entrepreneurs, we like experimenting with new ideas and concepts.

Doing the same thing over and over again every day is just plain BORING, and we don’t like that at all. We want to get out there and discover NEW ideas to implement. We don’t want to go through the same old, boring cycle. We want NEW concepts to work from. This is our entrepreneurial spirit and it’s hard to change and suppress it.

However, if you take a look around at most of the successful people - since we’re all in the Internet business field, let’s just talk about that for now - most, if not all, are very FOCUSED on what they’re doing.

They do NOT create NEW concepts or ideas to work from. They monitor and tweak EXISITING things that they currently have.

When you create new concepts or ideas to work from, you do NOT have LIVE, REAL data. You start from SCRATCH (a complete standing start). You might have a little direct response marketing skills or copywriting skills or any other business skills, but you still do NOT have live, real data regarding how your new concept or idea is going to perform.

In other words, you are literally BLIND when you start something new.

When you track and tweak EXISTING things or metrics, you have LIVE, REAL data of how you are currently performing.

How many visitors are there per day?

Where do these visitors come from? (so that you can better focus your time and effort on those traffic generation methods that work the best)

What is the squeeze page conversion?

What is the sales conversion?

What is the stick rate of the continuity program? Why are people leaving?

These are questions that can be answered when you monitor and tweak your EXISTING business so that your business INCREMENTALLY improves on a CONSISTENT basis.

(YES! You should not expect your business to become successful overnight…)

Can you start to see why tweaking and improving an EXISTING business that you currently have is MUCH MORE POWERFUL than creating a NEW business from scratch?

The SAD thing is: even after people know about this very important principle, they still try to create NEW things instead of improving EXISTING metrics.

It’s really weird.

They know that action A will produce BETTER results than action B, yet they still CHOOSE to do action B.

And there’s a good reason for that which I’ve mentioned above.

The reason is that tweaking existing metrics in their current business is plain BORING, and creating new things to work from is EXCITING. Entrepreneurs like exciting, new things and hate boring routines!

So how do you solve this problem?

To solve this problem, you must FOCUS on your END GOAL and let is suppress your entrepreneurial spirit!

Think about the wonderful and cool things that are going to happen to you when you have a successful business. Imagine in your head the financial freedom you’ll enjoy, or the thoughts of not having to answer to your boss anymore, or about the red Ferrari you’ve been dreaming of driving, or that posh house that you’ve always wanted to live in, or maybe the feelings of envy and respect from your close friends and family members…

FOCUS on your END GOAL and always let it motivates and inspires you so that you do what you NEED to do instead of what you WANT to do.

Be BORING! This Internet business school tip has saved me from falling deeper into the rat race and helped me quit my day job.

(by the way, if you’re interested in learning more how you too can REPLACE YOUR JOB on the Internet, my Get Profits Fast GOLD Coaching teaches you how in a STEP BY STEP format…)

What do you have to say about my Internet business school tip? Let me know your thoughts below…

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You should write content for your blog on a CONSISTENT basis since you’ll be providing value to your EXISTING audience - meaning people who are already visiting your blog.

Apart from this, your content will also provide food for the search engines so that they index your content, and when people type in a RELATED keyword phrase, hopefully your blog shows up as one of the search engine result pages (even without doing any prior online keyword research).

This way you get NEW visitors.

So by writing content on your blog, you provide value to your EXISTING audience as well attracting NEW audience.

You can write on any content you want to write, but you don’t simply put your content “nakedly” like that, if you know what I mean.

Let me illustrate an example.

This post is ABOUT doing keyword research correctly. So I’d spend some time writing this article, and then think about a fancy post title that’s filled with benefits and curiosity that’s related to keyword research, and then I’d simply post this article on my blog right?

WRONG!

If you were to do that, chances are only your EXISTING audience will read your article. Yes, there may be a few visitors who’ll find your post via some rare keyword phrases that you have ACCIDENTALLY targeted in your post, but you can do better than that.

There’s a much better way than ACCIDENTALLY targeting some random (and usually rare) keyword phrases.

What I should do instead is:

After I’ve decided that I want to write a post ABOUT keyword research, I write my post as usual. But for the post title, I’d do some due diligence to find a RELATED keyword phrase, and then I MATCH it to my post. I’d then use this keyword phrase as my post title (plus some CURIOUS and ENTICING words to make it more eye-catching to the human eyes).

Whenever possible, I’d put this keyword phrase at the BEGINNING of the post title for SEO purposes. This will help optimize my post for my targeted keyword phrase (which I’ve researched and found above). In addition, I want to insert this keyword phrase ONCE IN THE FIRST PARAGRAPH and ONCE IN THE LAST PARAGRAPH. This will further help with my SEO efforts.

When I do this, there is a high chance that NEW people will find my post when they go to Google and type in my targeted keyword phrase. So this way I’m providing value to my EXISTING audience AND my NEW audience who are going to find me via Google.

The Criteria

The next question you might be asking is: “Okay that makes sense Welly, but what criteria do you use when you do keyword research for your blog posts?”

I use a criteria that is taught by Josh Spaulding (a COOL Internet marketer whom I have a lot of respect for) in his Article Marketing Domination guide report (not affiliate link). It’s a great guide if you want to learn more about article marketing.

I own a copy of this guide and have been using the strategies taught within for my article marketing campaign. I recommend it to anyone who wants to get serious in driving traffic to their website via article marketing.

(again, the above is not my affiliate link… I’m recommending Josh’s guide simply because I find it to be useful)

Watch the video below to find out what criteria I use for my blog post keyword research as well as how I do keyword research:

Let me know your thoughts in a comment below about online keyword research…

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In my last post, I mentioned that I’ve changed the tagline for this blog. Thanks to those who have suggested some great taglines to be used for this blog. I really appreciate your inputs, and have used them to change the sub-tagline of my blog to include my name for branding purposes.

My autoresponder messages are currently also being revamped. It’s 70% done. Still working on the remaining 30%.

It (the new autoresponder email series) is already LIVE though, since the remaining 30% of the emails that are not done yet are those email messages at the END of the series, which will go out to subscribers more than a month after they first subscribe.

Since the new autoresponder series has just gone live, I can take my time to add more messages to complete the remaining 30%.

Why do I need to change and revamp my autoresponder series?

It’s all about CHANGE!

In business, you need to constantly CHANGE and INNOVATE if you want to thrive and prosper. If you don’t then your competitors will EAT YOU UP!

Even though change and innovation is important, some basic concepts remain the SAME. For example, if you take a look at the digital information business model, the business flow is still the same.

You drive visitors to your sales funnel. At the top of the funnel is your squeeze page which you capture visitors’ contact info. Then you sell them your front end product - this is the second phase of your funnel. Most are not going to buy right then and there, which is where your autoresponder messages come in - they’re going to follow up with your subscribers to try to close the sale. The third phase of the funnel is more RELATED products that increase in price and value. At the bottom of the funnel is where you make your profits.

The more visitors you put into the top of the funnel, the more money pops out at the bottom of the funnel.

Here are a few tips about email marketing (that I’ve also applied into my new autoresponder series):

1. Don’t be afraid to email your subscribers

Some marketers I know are too afraid to email their subscribers. They are afraid that they will unsubscribe because they sent them too many emails. As long as you don’t send more than one email every day, there can never be too much emails, provided that your emails are NOT BORING.

The purpose of driving traffic to your squeeze page is to capture visitors’ contact info so that you can follow up with them to demonstrate who you are and build trusting and beneficial relationships with them.

If you’re too afraid to email your subscribers, then you might as well save your time, money, and effort by not creating your squeeze page in the first place.

2. Email more often in the beginning

You should email your subscribers more often in the beginning of your autoresponder series when they have just subscribed to your list.

This is because peoples’ interests change a lot very quickly, and you want to CAPITILIZE on what they are interested in NOW.

They are HOT now!

3. CONSISTENCY in following up is key

It’s very important that you follow up with your subscribers on a CONSISTENT basis. This does not mean that you should email sales pitches all the time - it simply means that you maintain some form of communication ALWAYS. In fact, you should NOT be emailing sales pitches all the time because if you do so, you’re going to lose your subscribers faster than you can get new subscribers into your list.

Maintaining some kind of communication means following up with them and educating them about tips and tricks in your marketplace, entertaining them with your personal stories to let them know you better, and of course, selling them your product.

It’s better to email them twice a month CONSISTENTLY than emailing them once a day for 5 days, and then stop emailing them for the next 30 days, before emailing them again every day for 6 days.

4. Let Subscribers Know YOUR NAME

If you’re doing double opt-in, once people have opted-in, you want to IMMEDIATELY direct them to your sales page where you sell your front end product. At the top of this sales page, you MUST let them know that you’ve emailed them the freebie they requested and they MUST click the confirmation link found within this email before they can get your freebie.

VERY IMPORTANT: When opening emails, people 100% ALWAYS look at WHO the sender is before looking at the subject of the email. Thus, you MUST let them know YOUR NAME so that when the confirmation email arrives in their inbox and they see your name, they want to click on it.

A lot of marketers focus too much on the subject of the email. You should instead focus on letting them know YOUR NAME first.

Failure to do this will result in them not opening your confirmation email and therefore not clicking the confirmation link. This means they are not going to be added to your list and you will lose the opportunity to follow up with them FOREVER!

What do you think? Do you have anything to add or say about email marketing or autoresponder messages? I’ll be glad to hear your thoughts, so leave them in a comment below…

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Just a few days ago, I changed something important on my blog.

Can you spot what change I made to my blog?

If you are a loyal reader, yep, you’ll no doubt have noticed that I changed the business tag line to this blog.

Previously, the tag line was: “Make Money On The Internet With Welly Mulia”.

Now, the new tag line is: “TRUE Results To REPLACE YOUR JOB”.

What do you think? Which is better?

I chose the new tag line because I felt my previous tag line was rather vague. Yes, it was pretty obvious that any visitor who landed on my blog knew that it was an “Internet business” or “make money from the Internet” site, but it just lacked that differentiation from the rest of the competition where all of them say exactly the same thing, which is “how to make money online”.

There are already TONS (read: thousands and tens of thousands) of blogs/sites about “making money online” and “Internet business” and my blog is just another blog lost in a sea of sites.

I wanted my blog to be different (and shine through) from the rest of the sites, and I wanted to cater to a more specific segment of my audience, which is why I’ve changed the tag line.

The new business tag line “TRUE Results To REPLACE YOUR JOB” is A LOT more targeted because just by this phrase alone, people can guest that this a blog catered towards beginners trying to learn how to build an online business so that they can replace their job.

While my posts may sometimes cover some intermediate and advanced strategies, the main focus is covering material catered to the average beginner who is just getting started.

By targeting a SPECIFIC segment of my audience and EXCLUDING others, I’m LASER FOCUSING my time and efforts. This means my REAL prospects and customers are going to feel that I’m talking DIRECTLY to them.

When this happens, it’s a lot easier to close the sale.

Don’t believe me?

If you’ve been following me for some time now, you should already have known that I have a STEP-BY-STEP coaching program where I teach people how to build a CONSISTENT four figure per month online business FAST.

(the tag line ‘How To Build A CONSISTENT Four Figure Per Month Online Business FAST’ is also going to be changed real soon by the way to something even more specific…)

When someone sees this tag line, they almost immediately know that this a program for beginners since it says “four figure per month” instead of “five or six figure per month”.

By doing so, I’m ELIMINATING those intermediate and advanced marketers and I’m projecting my message only to beginners.

Beginners who see this will think to themselves:

“Now this is EXACTLY the program I’ve been searching for all this while. A program EXACTLY for a beginner like me. All the other sites talk about earning a five or six figure fast EASILY. This site talks about making a four figure per month, and it doesn’t say it’s easy. Let’s try it out and see what happens…”

You might say that by excluding people from my audience, I’m actually leaving money on the table.

But the truth is, those people who are not your REAL audience (intermediate and advanced marketers in this case) will NOT join my program anyway. Even if they did join and later found out that the material covered in the program is too basic for them, they’ll leave and request for a refund anyway. So it’s better to not have them in the first place.

(ohhh and there’s also another IMPORTANT benefit…)

By stating on the sales page that “my program is for beginners” and telling those who are NOT my real audience that “my program is NOT for them”, what do you think will happen to my credibility?

YES, my credibility will increase in the eyes of both my target audience and those who are not my target audience.

End Result = I make more sales.

After all, how many marketers/sellers out there are willing to say “No this program is not for you, so please don’t buy…”

What do think about my new business tag line? I’d love to hear your thoughts, so let me know in a comment below…

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