4 Steps To Effective Forum Marketing

In my last post, I discussed the importance of finding what people want first before actually going out there and creating your products and services.

And a great way to accomplish this is by visiting forums and see what the people there are saying (or complaining).

In this post, let’s take a look at some of the tricks on how to do effective forum marketing to market our products and services.

Before we begin, it’s important to take note that you’re not going to blatantly sell your products and services. If you do that, then disaster is going to fall upon you as you’ll be banned on the first day in the forums! :cool:

How do you market your products and services then?

Well, here’s a step-by-step system on how to do effective forum marketing:

Step 1:

Read the forum rules first before you do anything else, especially the rules concerning your forum signature.

You don’t have to spend ages reading the rules. Just scan them quickly and make sure you understand the expected code of conduct in the forum.

Step 2:

Create your forum signature.

Here are some tips on creating a powerful signature so that you get as many clicks as possible:

- Make sure that the signature invokes some kind of benefits

A signature that looks like this:

Click here to see my acne site

is a very poor signature that does not contain any kind of benefits.

On the other hand, a signature that looks like this:

Get your free report on how you can cure your acne in 3 simple steps

is much more powerful that is going to attract more clicks.

This may or may not seem obvious to you, but A LOT of people outside the IM niche do not know this very important concept. :lol:

- Make sure that the signature invokes some kind of curiosity

In addition to creating a benefit-filled signature, it’s also advisable to add some kind of curiosity ingredients to your signature.

For instance, our previous signature:

Get your free report on how you can cure your acne in 3 simple steps

could be better written like this:

Get the forbidden ‘cure your acne in 3 simple steps’ free report other acne experts don’t want you to know

- Capitalize the first letter of every word (if allowed by the forum)

Your original signature that looks like this:

Get the forbidden ‘cure your acne in 3 simple steps’ free report other acne experts don’t want you to know

would now look like this:

Get The Forbidden ‘Cure Your Acne In 3 Simple Steps’ Free Report Other Acne Experts Don’t Want You To Know

Why do you have to do this?

Because it stands out more so that more people notice your signature.

- Bold your signature (if allowed by the forum)

For the same simple reason as before, this will make your signature stands out more.

Step 3:

Now that you’ve created your forum signature, it’s time to start posting.

Remember that you’re in someone else’s house, so DO NOT blatantly try to sell your products and services.

The first post that you want to make is to open a new thread and introduce yourself to the other forum members. You can say things like where you’re from and your purpose in joining the forum.

Of course DO NOT say that your purpose is to sell your products and services. You could say that you are a former acne sufferer and you’re interested in all things related to acne. :grin:

It’s important that you do this so that others can at least know who you are and your background. This will serve well later on when you try to build a community in this forum.

Step 4:

After you’ve introduced yourself to the forum, it’s time to explore some of the forum threads and see if you can find some threads that you can contribute to.

Again, always remember not to sell blatantly.

The key is to join the discussion by providing great information and value that others will find useful. Contribute your expertise and try to help as many people as you possibly can.

One cool trick you can use is to contribute to threads that are still on the first page of the forum AND when you post your reply, your reply is still on the first page of that thread.

Confused?

Let me illustrate with screenshots…

This is what I mean when I say on the first page of the forum:

This is what I mean when I say when you post your reply, your reply is still on the first page of that thread:

The above screenshot shows 5 threads. If you were to reply to these threads, then your reply is going to show up on the first page of that thread, with the exception of the last thread (as can seen above that if you post your reply, it is going to show up on the 3rd page).

Please note that I’m not saying that you shouldn’t post to threads that are more than 1 page long. I’m simply saying the chance that someone comes across your post (and your signature) is higher if you post to threads that is only 1 page long.

In order to make your forum marketing campaign a success, you must actively participate in the discussion. Consistency in helping others and providing value to them is key to effective forum marketing. :razz:

Once you’ve successfully build beneficial and trusting relationships with the people in the forum, selling to them becomes much easier.

A reminder for the last time: You’re in someone else’s house, so DO NOT spam!

If you like what I’ve shared with you above, chances are you’re going to like my GOLD Coaching where I show and teach you STEP BY STEP how to REPLACE YOUR JOB FAST.

(…it only costs $1 to join, so hurry while this offer is still available)

I’d love to hear your thoughts on this, so please drop your comments below…

53 Responses to “4 Steps To Effective Forum Marketing”

  • jane harris on May 19, 2012

    Thanks for this. I have thought about forum marketing as an option but figured it was too much effort. Now I think it might be kind of fun and rewarding as well.

  • Steve on October 21, 2011

    Thanks for your article. I learnt more about forum signatures than I knew already and wondered if you could write more about forum marketing.

    Thank you
    Steve
    :)

  • wallpaper on October 20, 2011

    Very good post.
    I have tried several strategies to promote my product on forums also. But the gap from promotion to spam is very close. That’s making the whole forum marketing complicated and less effective IMHO!

  • Kelly on June 15, 2011

    Welly,

    What is your stand on pictures instead of anchor text in the signature? Will this affect my ranking? Should I just stick to the usual way? :)

    Thanks in advance!

    • Welly on June 20, 2011

      If the forum allows you use an image in your signature, then go for it :)

  • Richard Kay on June 8, 2011

    My favorite marketing forum tip is to regularly contribute and demonstrate your expertise on the subject matter at hand. When you get recognized as and (or THE) authority you just naturally attract people.

  • Dhane Diesil on May 5, 2011

    Thanks Welly,

    Fantastic tips here! I’m always looking for better ways to improve my forum marketing, and I’m happy to say I did find a golden nugget here!

    Here’s another one while I’m here: One forum marketing tactic I like to use is to find common issues people are posting in the forum and then create a thread that solves those issues. Then I’ll response to those threads with by posting the link to the thread I created.

    Thanks again.

    And as always, make it a great day!

  • Para el acne on April 12, 2011

    I don’t know if i agree with capitalizing every first letter of the word for the signature. I agree with most of the steps. What i try to do though is wait after i have like 50 posts or more to slowly start marketing.

  • MaryAnn on April 8, 2011

    Really awesome tips, but I was wondering do you have tips on how to market your forum. I have a site and I have a forum section, but I can’t seem to get people to join the forum.

  • trynono on March 19, 2011

    I think there are huge opportunities to do forum marketing. I think it is important to be done in a way that does not irritate the forum members.

  • Kelvin on March 15, 2011

    I got it indexed in Google first, then started some topics of my own and started asking around at other similar fourms (making sure not to spam) until I had a few active members. Once you have a few active members + targeted traffic it just snowballs from there.

  • Rca Ieftin on March 1, 2011

    The forum marketing is very difficult because you must know how to attack the market and which products are able to be tolerated and purchased by the users. However, the real problem (in my opinion) is to have the ability to offer the correct product for a customer. The forums are difficult to control and the concurrence can attack you on the forum threads.

  • Pneumatyka on February 18, 2011

    Great tips. I had no idea that exists something that You called “forum marketing” without spam. I will try to use Your tips at my business. Thank You

  • ricky on January 23, 2011

    Great post you have there.. :)
    So the key is focus on 1 or 2 really good forums with a lot of traffic right..?

  • Lee on December 22, 2010

    I work on used cell phones so I have to often visit forum sites for info and the people at those forum sites are always asking about something

  • Michelle on December 11, 2010

    I administrate a forum and always hate seeing the obvious spam come through. No one clicks on it or gives it a second thought because they’re not part of the community.

  • Michal on December 10, 2010

    To be honest this is the first so complex and rich article about profile signature that I found on web. Before reading it I didn’t know how many errors it can contain and how easily it can be improved. I know You heard it a million times but… Thank You great job!

  • Kendal34 on October 22, 2010

    Thanks this is helpful actually. I’d done exactly what you recommended not too with my signature and have been struggling for a few months now. I guess really i should go back into the forums and edit but maybe I should just start a fresh and find some better areas with my new improved signature. Any advice would be great.
    Thanks, Neil

  • Silverfish on August 27, 2010

    Very good post.
    I have tried several strategies to promote my product on forums also. But the gap from promotion to spam is very close. That’s making the whole forum marketing complicated and less effective IMHO!

  • Web Hosting Blog on May 21, 2010

    Good post, being active a relevant forum is a good way to promote a site, don’t spam the forum but contribute wisely to the on going discussion.

  • Jared Detroit on March 23, 2010

    Perfect quote and advice “you’re in someone else’s house”. I administrate a forum and always hate seeing the obvious spam come through. No one clicks on it or gives it a second thought because they’re not part of the community. Contributing and being a part of the community makes the sale easy.

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  • Joe Gilharry on February 2, 2010

    Thanks for the post, it helps me a lot just by reading this. I’ve been looking for some good articles laying out a good foundation for forum marketing and I’m glad I found this one.

  • Pheromone on January 24, 2010

    Thanks for the reminder, Welly!

    I don’t know what my mental block has been about doing this. I’ve read from enough people in the know, like you and Marlon Sanders and many others that if you post a few times a day in a few forums, you site (in your signature) WILL start getting traffic (if you do it like you instruct.)

    It’s still January, so in my book, this qualifies still as a New Year’s resolution. THIS is the year I forum market on a daily basis.

    The trick, I’ve read is to make your contributions, or ask your questions and get out without lingering all day, otherwise you can get stuck and not get your daily work done.

    Thanks again Welly!

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  • GorMdiedGof on December 18, 2009

    Hello,
    My computer worked not correctly, many mistakes and buggs. Help me, please to fix buggs on my PC.
    I used Win Vista.
    Thanks,
    GorMdiedGof

  • josh09 on November 28, 2009

    i agree with you one hundred percent here. I work on used cell phones so I have to often visit forum sites for info and the people at those forum sites are always asking about something

  • zinymegan on November 24, 2009

    Hey Guys,

    I am a student (limited budget) and have seen a few offers for free ipods and iphones. Does anyone Know if any if the free IPhone or Ipod offers are actually legit? I don’t want to waste my time filling out a hundred surveys and was hoping to hear from someone who may have had some success with this.

    Thanks

  • Hey Welly,

    Obviously, you know how to make money from forums.

    A good technique is to find out the most frequent asked questions on the forum, create a report, and put everything in a pdf.

    Then, you create an optin form and add it in your sig. On the WF I have one like this as special offer.

    All I did was researching the hottest threads, and then interviewing 6 warriors on the subject.

    I didn’t write a word (except the question for the interviews. Then all I send a pm, received the pm and added it to the pdf, uploaded and made money right away) and I made more than $3000.00 to date.

    Franck

  • Jane @ knowledge management on September 14, 2009

    Hey dude.. You have highlighted all the effective ways to improve on marketing procedures using forums.. That’s nice.. Thanks for the information.
    Jane

  • faisol on August 3, 2009

    You rock man! you know all kind of business need plan and program. You just get me a new ideas should work.

  • The power of forum can be a place of advertising our website.

  • Echo on June 2, 2009

    This is very informative and precise. Forum posting is one of the greatest ways to have one way backlinks.

  • Welly on May 15, 2009

    @Mark: Thanks for helping a fellow blog reader! About forums having the dofollow (meaning they DON’T HAVE NOFOLLOW), they’ll help you rank for your targeted keywords.

  • Mark McGuire on May 13, 2009

    This is for TonyB out of Houston.

    Try these keywords, carpet cleaning houston, houston carpet cleaners, and any variation where you can include houston. Google is starting to improve their geo-targeting results.

    Another thing you can do is Google AdWords where you can specifically target the same keywords to the houston market instead of the entire world or USA.

    Also, add your site to Google Maps in the Houston area.

    Sorry, Welly, had to add my experience since I am doing the same work for a client of mine in a smaller market with amazing results.

  • Mark McGuire on May 13, 2009

    This is a good post, Welly. I am getting more traffic from my forum posts than anything else. Mostly because I am a brand new blog but you have given me some ideas on how to promote a product I am working on.

    One interesting thing I noticed is some forums are dofollow and that makes me wonder how that helps with the keywords for the products in the signature.

  • Welly on April 3, 2009

    @TonyB: In a nutshell, to get your website on the front page of Google you first need to determine the keywords you want to target. Then you need to find 1 way incoming links to your site that contain your targeted keywords in the anchor text. If you want a way to automate this link building process, I highly recommend 3WL

  • Felix on April 3, 2009

    Really great and informative advices on forum marketing. I can surely apply some tips and tricks that you suggest in this article. Thanks a lot for this useful post.

  • TonyB on April 2, 2009

    Hi Everyone,
    I have a carpet cleaning business in Houston,TX that was doing pretty good until the economy went bad, and with it my clientele. I have a website for the business but I dont
    know what I have to do the get it to show up in a search. Right now it’s somewhere in the yahoo/google netherworld (LOL).

    Is there someone on here that can give me some insight or know of anyone that coud give me insight on how I can get my local website on the front
    page of a Yahoo or Google search to increase my business without it costing me 5 or 10k $$$? If so please share with me.

    I thank you and my hungry over-eating children thank you.

    thanks,

  • Welly on March 18, 2009

    @Tracy: I seriously believe that you can use a business name in a forum, just like there are a lot of people who use nicknames in forums.

  • Tracy on March 17, 2009

    Hi! I’ve learned a lot from Step #2. I just have a little clarification: is it alright to use a business name when you join a forum? Eg: Business Enthusiast instead of Tracy?

  • Welly on March 10, 2009

    @Bo: Exactly! Spamming is a big No-No and must be avoided at all costs. Providing great value to the conversation is key. Rather than visiting a lot of different forums, it’d be better to focus on 1 or 2 forums.

  • Bo Tipton on March 9, 2009

    Welly is right forums are an important source of traffic if you consistently visit the same forums and post. If you visit a forum once and never return then chances of getting traffic is slim and next to none.

    The part Welly mentioned about not spamming a forum is important. As a forum and blog owner I am seeing a drastic increase in spam being caught by automatic comment spam blockers or the moderators of the forum.

    If you spam at most forums the moderators are quick to cancel your membership and when they do all your post will disappear from the forum and your time and effort spent posting goes down the drain.

    Again Welly thank you for the great information and talking about spamming forums.

    Bo Tipton
    The Ornery Marketer

  • Justin Brooke on February 20, 2009

    Forum marketing is an important marketing approach that should be understood by any interested business owner online.

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  • Welly on January 30, 2009

    kk – Forums and blogs serve different purposes. Forums are for people with similar likes and interests and they get together to chat.

    Blogs are more about you, and you can also communicate with your readers through the blog comments feature, just like what you did when you leave a comment above.

  • kk on January 29, 2009

    Welly, I’m fairly new to forums and blogs – what’s the difference and which is better for marketing?
    By the way great stuff :wink:

  • Welly on January 29, 2009

    Jensen – I’d be better to focus on 1 or 2 really good forums with a lot of traffic rather than shooting for everything. Focusing your efforts is key. Don’t be too greedy :mrgreen:

    Araya99 – Glad to be of service :)

    • Morgan on June 9, 2011

      Hey Welly,

      Do you have some forums that you can recommend? I’ve joined a few already and followed your tips and I must say I’ve been somewhat successful. :)

  • araya99 on January 28, 2009

    nice post mr.welly,i’m glad be a part of your subscriber :lol:

  • Jensen on January 28, 2009

    Welly

    Nice post you have there. Should we just focus on 1 forum when doing forum marketing or should we participate in tens of different forums?

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