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4 Steps To Effective Forum Marketing

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In my last post, I discussed the importance of finding what people want first before actually going out there and creating your products and services.

And a great way to accomplish this is by visiting forums and see what the people there are saying (or complaining).

In this post, let’s take a look at some of the tricks on how to do effective forum marketing to market our products and services.

Before we begin, it’s important to take note that you’re not going to blatantly sell your products and services. If you do that, then disaster is going to fall upon you as you’ll be banned on the first day in the forums!

How do you market your products and services then?

Well, here’s a step-by-step system on how to do effective forum marketing:

Step 1:

Read the forum rules first before you do anything else, especially the rules concerning your forum signature.

You don’t have to spend ages reading the rules. Just scan them quickly and make sure you understand the expected code of conduct in the forum.

Step 2:

Create your forum signature.

Here are some tips on creating a powerful signature so that you get as many clicks as possible:

- Make sure that the signature invokes some kind of benefits

A signature that looks like this:

Click here to see my acne site

is a very poor signature that does not contain any kind of benefits.

On the other hand, a signature that looks like this:

Get your free report on how you can cure your acne in 3 simple steps

is much more powerful that is going to attract more clicks.

This may or may not seem obvious to you, but A LOT of people outside the IM niche do not know this very important concept.

- Make sure that the signature invokes some kind of curiosity

In addition to creating a benefit-filled signature, it’s also advisable to add some kind of curiosity ingredients to your signature.

For instance, our previous signature:

Get your free report on how you can cure your acne in 3 simple steps

could be better written like this:

Get the forbidden ‘cure your acne in 3 simple steps’ free report other acne experts don’t want you to know

- Capitalize the first letter of every word (if allowed by the forum)

Your original signature that looks like this:

Get the forbidden ‘cure your acne in 3 simple steps’ free report other acne experts don’t want you to know

would now look like this:

Get The Forbidden ‘Cure Your Acne In 3 Simple Steps’ Free Report Other Acne Experts Don’t Want You To Know

Why do you have to do this?

Because it stands out more so that more people notice your signature.

- Bold your signature (if allowed by the forum)

For the same simple reason as before, this will make your signature stands out more.

Step 3:

Now that you’ve created your forum signature, it’s time to start posting.

Remember that you’re in someone else’s house, so DO NOT blatantly try to sell your products and services.

The first post that you want to make is to open a new thread and introduce yourself to the other forum members. You can say things like where you’re from and your purpose in joining the forum.

Of course DO NOT say that your purpose is to sell your products and services. You could say that you are a former acne sufferer and you’re interested in all things related to acne.

It’s important that you do this so that others can at least know who you are and your background. This will serve well later on when you try to build a community in this forum.

Step 4:

After you’ve introduced yourself to the forum, it’s time to explore some of the forum threads and see if you can find some threads that you can contribute to.

Again, always remember not to sell blatantly.

The key is to join the discussion by providing great information and value that others will find useful. Contribute your expertise and try to help as many people as you possibly can.

One cool trick you can use is to contribute to threads that are still on the first page of the forum AND when you post your reply, your reply is still on the first page of that thread.

Confused?

Let me illustrate with screenshots…

This is what I mean when I say on the first page of the forum:

This is what I mean when I say when you post your reply, your reply is still on the first page of that thread:

The above screenshot shows 5 threads. If you were to reply to these threads, then your reply is going to show up on the first page of that thread, with the exception of the last thread (as can seen above that if you post your reply, it is going to show up on the 3^rd page).

Please note that I’m not saying that you shouldn’t post to threads that are more than 1 page long. I’m simply saying the chance that someone comes across your post (and your signature) is higher if you post to threads that is only 1 page long.

In order to make your forum marketing campaign a success, you must actively participate in the discussion. Consistency in helping others and providing value to them is key to effective forum marketing.

Once you’ve successfully build beneficial and trusting relationships with the people in the forum, selling to them becomes much easier.

A reminder for the last time: You’re in someone else’s house, so DO NOT spam!

If you like what I’ve shared with you above, chances are you’re going to like my GOLD Coaching where I show and teach you STEP BY STEP how to REPLACE YOUR JOB FAST.

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I’d love to hear your thoughts on this, so please drop your comments below…

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