6 Steps To Maximizing Your One Time Offer
One time offer script – Before you purchase another one of these, you need to know how to use one time offer effectively first. Otherwise your purchase will go down to waste.
Some time ago, I mentioned how using one-time-offers will result in you losing money instead of earning more money.
However, if done right, you can actually increase your overall revenue, and hence profits, for your business.
In our make money online / internet marketing industry, OTOs are HEAVILY overused, especially when it comes to products sold in the Clickbank marketplace. I just hate all these Clickbank “every guru is promoting” launches. It is not uncommon to see 3 or more OTOs or upsells/downsells or whatever you want to call it.
Here are a few tips when using OTOs in your business (I’ve mentioned some of these before in my previous post, but it’s worth repeating again below):
1. Make the OTO product independent of the front-end product
What this basically means is that customers can still use your front-end product to achieve the result you promised on your sales page even when they don’t buy your OTO. Do NOT say that the front-end product will be useless unless used together with the OTO product.
Hello, people have just paid you money for your front-end product, and you’ve just told them how great it is on your sales page, and now you’re telling them it won’t work unless they get the OTO?
2. Don’t use too many OTOs
From a marketer’s standpoint, of course using OTOs is sweet as you can increase your revenue considerably. But from a customer’s point of view, they are viewed as “evil”. Well, most of them view them that way. Not all, but most.
Using too many OTOs will surely piss off your customer. How much is considered too much? The number is debatable, but I strive to go for a maximum of 2 OTOs. Having 5 or 6 OTOs in VERY unbearable, for example.
Of course, you want to get as much revenue as possible. But strive to find a balance between revenue and customer experience.
3. Whenever possible, make your OTO relevant to the front-end product
For example, my current sales funnel for Profits Theme is as follows:
After people buy, they are offered 2 OTOs. The first one is Profits Theme Club, where they can get monthly landing page and blog skins as well as niche headers. The second OTO is for my Gold Coaching where I show people who are beginners how they can build a profitable continuity program from scratch.
The 2nd OTO might not be as relevant as the first one, but I provide that as an option for struggling beginners who are making little to money online.
You can see that both OTOs are independent of the front-end product – that is, the front-end product, Profits Theme, will continue to work even if they don’t take up these OTOs.
4. Stop using hype on your OTO page (and front-end sales page)
Business is getting tougher as competition gets tougher. Especially with social media where your customers can voice out their opinions easier and faster than ever before, you want to make sure that you’re after the lifetime customer value, not the one-time hit-and-run sale.
The lifetime customer value is what a single customer is worth to you over the long term. This means you sell your different products and/or services to this same customer over and over and over again.
Customers are getting better educated and have a lot of choices when it comes to buying. Why should they choose you over your competitors?
If you use hype on your sales page, most likely you’ll not be able to deliver your promise. This means overpromise and under-delivery.
Guess what? Yep, you can kiss these customers goodbye as they will not be buying any of your products and services again. Ouch!
By the way, did you know that your customer acquisition cost is the highest at the first point of contact with them? This means once you get people to buy your products, you can contact them again (to buy your other products or to build relationships with them) at literally zero cost (apart from your affordable autoresponder cost).
5. Present your OTO AFTER people have paid for your front-end product
Like I said before, a lot of people don’t like OTOs. There will be people who originally want to buy your front-end product but don’t in the end because when they clicked the “add to cart” button, they are shoved multiple OTOs down their throat.
They are pissed, and hence decide not to buy the front-end product altogether.
What you want to do is to present your OTOs AFTER they have paid for the front-end product. This way, the original purchase is secured.
6. Offer a hefty discount, and make sure the discount is REAL
If you don’t offer a big discount (50% or more), you’re not really giving people a reason to take up your offer right there and then. The reason it’s called one-time-offer because it should (and REALLY) is a one-time-offer where the price is heavily discounted.
Make sure that the discount is real – and by real I mean you link over to the sales page of the OTO product (opens in new window) so that people can see your discount is indeed real and not fake. Sorry, but there is just too much fake “limited-time” offers these days.
Again, before purchasing another one time offer script, make sure to take the above tips into consideration when constructing your sales funnel.
What do you have to say about OTOs? Do you like them as a marketer? Do you like them from a customer’s standpoint? Please post your thoughts in a comment below (I do provide live, do-follow links)…
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