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Name Squeeze Page
Well the answer is: both mean the same thing. The purpose of a name squeeze page is to get your visitors’ contact information, typically their name and email address. With their contact information at hand, you can email them at will about your products and services that you offer. Of course, you don’t want to sell all the time. People are not dumb. If you sell all the time, they will unsubscribe from your list sooner than you can imagine. Remember this one important rule: We humans do not like being sold to, and the moment we think that we are in the process of being sold to, our defensive mechanism kicks in. When this happens, no matter how good enticing your offer is, people are not going to buy. The key is to strike a balance between sales messages and pure content messages that educate them. When educating them, be sure not to give your subscribers “the whole pie”. Give them the free sample to entice them and make them salivate. After they salivate, lead them in to your offer where you reveal your whole system. Doing this is bound to give you a major boost in sales conversion. If you give everything away, there is no reason for them to buy from you. Some people might consider this kind marketing tactic as cunning. The truth is that big corporations have been employing such methods for a long time to help sell their products. Go to the supermarket and you will see the sales staff offering you a free sample of apple juice that’s so yummy that it makes you salivate and crave for more. What do you think the customer who tried the free sample do? Yes, he buys the bottle of apple juice since the free little sample can’t quench his craving. So make sure you don’t offer “the whole pie” and instead offer a free enticing sample to your subscribers. But before you can do that, you need to have subscribers in the first place, and the way to do that is to build a name squeeze page. Hit the image below now to build your own name squeeze page: |
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