Squeeze Page Copy

What is squeeze page copy? Well, squeeze page copy is basically the text on a squeeze page that persuades visitors to opt-in to your list.

The copy plays a very important role in converting website visitors to subscribers, though there are other equal important factors at play too – which we will discuss later in this article.

But for now, understand that not all words are created equal. Some words are more persuasive than others. This is why if you know how to use the right words in your squeeze page copy, you can successfully persuade visitors to opt-in to your list.

For example, the word “FREE” is a very powerful and persuasive word to use when giving away something for free in exchange for people’s email address. “Instant” is also a very popular word to entice visitors to give you their email address.

Other than the use of words, make sure you have a great headline as well. This is one of the first things that visitors look at when they land on your squeeze page. This is why you must have a VERY ENTICING headline to capture visitors’ attention.

There are a few ways to capture a visitor’s attention via headlines.

Red Color Headline

Red is a bold color and using it typically catches the attention of visitors almost immediately. Since most of your squeeze page copy is black, using red for your headline means it will be easily noticeable.

Use H1 Tags

Use H1 tags so that the size of your headline is significantly BIG. This is for the same reason as above –which is to get the headline as easily noticeable as possible.

Curious And Benefits

Insert some elements of curiosity and benefits into your headline to make visitors salivate even more.

Professional Graphics

The next important factor to achieving high opt-in conversions other than persuasive squeeze page copy and headline is the use of professional and high quality graphics.

If you have a poorly designed squeeze page, it projects an image that you are not serious in your business. Nobody wants to opt-in to a list whose owner is not serious in his business.

Make sure you use high quality graphics to create a professional squeeze page, which will then allow you to enjoy a high opt-in conversion.

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