Be Specific Please…
Which do you think sounds better and more convincing?
“Lose 20 pounds in 10 days”
“Lose a lot of weight in a short period of time”?
If you are like most people, of course the first statement sounds better and more convincing.
Well, it’s because the first statement uses specifics. Losing 20 pounds in 10 days is much more specific than simply saying “lose a lot of weight in a short period of time”.
In fact, the latter statement sounds very vague. How much is a lot of weight? What is considered a short period of time?
For someone, losing 20 pounds is a lot whereas to another person it may be very little.
For John, a short period of time is less than a week while Peter thinks that one day is a “short period of time”.
Do you see where I’m going with this? And do you know why practicing specifics are much better than not using specifics (of course this depends on the situation, but in the example above, it’s certainly a lot better to use specifics)?
It’s because when you are specific, it adds more credibility. The more specific you get, the more detailed the information will be. People trust you more when you are more specific.
Think about it for a second.
If you were an overweight person looking for ways to reduce your weight, and you were presented with the above two offers, which one would you buy trust more and eventually buy from?
Of course the first one, which is “Lose 20 pounds in 10 days”!
Generally speaking a person who is lying will find it more difficult to practice specifics, compared to someone who is practicing specifics based on true events that happened.
Don’t you agree?
So how can this benefit your business?
When constructing offers, be it sales letters or squeeze pages, it would be a lot better if you use specifics as opposed to simply providing general information which anyone can just come up on the top of their heads.
For sales letter, I’m pretty sure that if you were to add some specific information (especially numbers) to your marketing message, you can increase your sales percentage.
For squeeze page, the same principle applies. The more specific you get, the more credible it will be, and provided everything else stays the same, I’ll bet that your opt-in rate will increase.
When you are setting goals or targets, be specific as well. (By the way, the beginning of the year (which is now) is always a popular time to set new goals and targets for the year ahead). When your goals are specific, it will be easier to achieve.
For example, if your goal is to achieve a net profit of $5000/month from your business, it is going to be easier to achieve than if your goal is to simply “earn more money”.
Do you see the difference?
When you set a specific goal, your mind can visualize easier and hence work toward that goal much more efficiently. If you merely set a goal to “earn more money”, your brain will be confused as to what exactly constitutes “more money”.
Does earning $10 more per month constitutes as earning more money? It certainly is in English terms!