Comments on: Be Specific Please…

By: Edward

Edward — Tue, 24 Apr 2012 09:21:13 +0000

While I agree that using specifics is the way to go. You must always ensure your marketing is believable.

Using your weight loss example, you will push more potential customers away by stating “Lose 50 Pounds In 1 Day”

By: Carla Rondeau

Carla Rondeau — Mon, 23 Apr 2012 10:07:52 +0000

Totally agree! I believe specific goals are more achievable than broad and “unlimited” goals. It applies in our day-to-day living. Thanks!

By: Tommy Deragac

Tommy Deragac — Thu, 01 Dec 2011 07:17:13 +0000

This was like a tutorial on copywriting.

I just read Dan Kennedy’s “Ultimate Sales Letter” and he reckons adding specific to offers increases sales as much as 100%.

Another tip: use uneven numbers to make your offer sound even more credible. For example,

“Lose 19 pounds in 11 days”

Is even better than “Lose 20 pounds in 10 days.”

Would you agree?

By: Anne

Anne — Thu, 20 Oct 2011 21:35:51 +0000

I agree completely. Specifics also can help in bringing clearer images to mind whereas general terms can leave vague impressions. I have an additional suggestion: brevity and succinctness. Guess I like to assume that people get the point the first time around. But I may be wrong.

By: Bobby

Bobby — Sat, 08 Oct 2011 07:16:39 +0000

I totally agree with you on that note. Some bloggers lack that specificity on their articles reason why readers go astray upon reading it. It’s actually a waste of time on our end.

By: Shelia

Shelia — Sun, 18 Sep 2011 09:17:13 +0000

Yes, ‘being specific’ always carry a strong message to the customer. For headlines or tags it is even more important to convey the message in short and specific manner. I have experienced this issue while working in the marketing department.

While selling an extended warranty for a car, when we talk about what can go wrong with the car, customers tend to purchase that warranty. Being specific in business always rewards you to a great extent.

Much thanks,
Shelia

By: david

david — Tue, 26 Jul 2011 07:43:32 +0000

I prefer simplicity in all things. Sometimes I am amazed at how boring and long-winded a passage of copy can be. Keep it SMART

By: Baron Smith

Baron Smith — Thu, 02 Sep 2010 06:52:55 +0000

It is better to use simple words because the reader will easily understand its meaning. Many people prefer to use simple but straight to the point words and phrases.

By: Ralf’s Internet Business Blog

Ralf’s Internet Business Blog — Mon, 02 Aug 2010 13:29:45 +0000

I support what Rojesh and Rob say. When it comes to Internet marketing and creating sales letters, we have to keep SMART and simple.

I especially promote using casual/conversational English when it comes to writing because it will make readers more comfortable, avoiding the use of too much technical jargons.

By: Waffeleisen

Waffeleisen — Sun, 28 Mar 2010 14:42:02 +0000

I love this:
S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Timely

Thx very much for the illustrations Welly.