Before You Drive Traffic To Your Site…

In the last article we’ve learned that getting all the traffic in the world is useless if we do not know how to utilize it well. Specifically, if we don’t know how to convert our traffic into money, then our efforts to drive traffic to our sites will simply go down to waste.

In this article, I’m going to assume that you already have your goals laid out – what you want your visitors to do once they‘re on your site. If you still don’t have a clue what your goals are by having visitors to your site, then you need to sit down and take some time to think about it carefully. :cool:


Once you’ve identified your goals, DO NOT go out there and start implementing all the incredible driving traffic techniques you’ve learned.

Instead PREPARE first. :wink:

Since almost all of us are interested in building our lists, let’s say that your goal (when visitors land on your site) is to persuade them to subscribe to your newsletter.

Then in the preparation phase:

- Make sure that your opt-in box is above the fold so that they can spot it easily

- It’s better to use a bigger “subscribe” button to make your opt-in box more “eye-catching”

- Make sure you give them some kind of valuable Freebie (ebook, report, audio, video) and say it to them in their face what benefits they can get from your Freebie.

Simply asking them to join your newsletter will produce meager conversions as they can’t see the immediate benefit of joining your newsletter.

They’ll be thinking to themselves along these lines “Newsletter? So what? What good can it do for me? I’m already subscribed to dozens of other newsletters. How is this different? Nah… I’ll skip it for now.”

- Make sure that you have several autoresponder messages stored in your autoresponder account so that when subscribers opt-in to your list, they are automatically followed-up with valuable content PLUS sales messages to sell your products or affiliate products.

A note about following up with your subscribers:

There are basically 3 kinds of marketers who do things differently when it comes to following up with their subscribers…

The first one is the “I send you sales pitch email every day to squeeze every penny out of you”. I’ve made a post about this some time back. This kind of marketer is ON THE LIMIT, sending you sales pitch email every day (sometimes even 2 emails in a single day). He never bothers to send you valuable content, all he does is sell and sell all the time. :twisted:

The second type of marketer is the complete opposite of the first one. He almost never sends out sales pitches to his subscribers. All he does is provide valuable content all the time. He is too afraid that if he tries to sell to his subscribers, they’ll unsubscribe from his list. :sad:

The third type of marketer is somewhere in the middle. He provides a balance of valuable content and sales pitches. He understands that building a beneficial and trusting relationship with his subscribers is VERY important.

That’s why he only sells or recommends high quality products that he knows will help his subscribers. He will never jeopardize his reputation by selling a crappy product or service just to earn a quick buck for the short term. He is in the business for the long term. :mrgreen:

So which marketer are you?

For most people, I’d suggest you go for third type of marketer. Unless you’re a big name “guru”, you won’t survive belonging to the first type of marketer.

People will unsubscribe from your list so fast that you’ll lose your current subscribers faster than you gain new subscribers. Even if they don’t unsubscribe from your list, they’ll never open and read your emails.

The second type of marketer will not bring in any profit for you, since you’re always afraid of selling to your subscribers. What good is building relationship with them if you can’t make money out of them (sorry to blunt but let’s be realistic here from a business perspective).

This Preparation phase is VERY important. Because if you don’t prepare first, you’ll never achieve your desired goals. Even though it takes quite some time and effort to prepare, it’s very worthwhile.

In the example above, you might have to spend a few days to create your valuable Freebie (I suggest that you create your own unique Freebie instead of offering some low quality PLR or MRR stuff).Then you have to spend additional time to create your autoresponder messages.

However, if you do this correctly, your efforts will pay off multiple times!

Now that you have your opt-in box ready, and you have your valuable Freebie ready, and your autoresponder messages are all set up ready to go, you can then drive traffic to your site and watch some of your visitors being converted to subscribers.

5 Responses to “Before You Drive Traffic To Your Site…”

  • [...] we will take a look at the preparation phase in part 2 of this article, so stay [...]

  • @Chris: I love it when you said “… but more often than not it is instant failure…” This is SO true!

  • Great post! I couldn’t agree more. In this day and age it is all about instant results, but more often than not it is instant failure because of lack of preparation. People need to be willing to experiment and take their time. On the first Model T Henry Ford didn’t even have reverse. Take the time to learn from what you did and prepare for the next round. Keep up the great work!

  • To those of you who left a comment here earlier (I think there were 2 of you as I write this), I apologize deeply for accidentally pressing the delete button, thereby deleting your posts when instead they should have been approved. So sorry guys and gals…

    @Kathleen: I think the reason they don’t do it even though they know it’s important is because they want to get traffic to their sites as fast as they can (aka they’re can’t and want immediate results).

  • Excellent post. Preparing for visitors is essential to the success of building one’s list. It never ceases to amaze me that no matter how often some folks hear this they put the job on the back burner.

    Take to heart what is written in this post. It is spot on!

    Kathleen Gage
    The Street Smarts Marketer

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