Business Tag Line (For Blog) Changed
Just a few days ago, I changed something important on my blog.
Can you spot what change I made to my blog?
If you are a loyal reader, yep, you’ll no doubt have noticed that I changed the business tag line to this blog.
Previously, the tag line was: “Make Money On The Internet With Welly Mulia”.
Now, the new tag line is: “TRUE Results To REPLACE YOUR JOB”.
What do you think? Which is better?
I chose the new tag line because I felt my previous tag line was rather vague. Yes, it was pretty obvious that any visitor who landed on my blog knew that it was an “Internet business” or “make money from the Internet” site, but it just lacked that differentiation from the rest of the competition where all of them say exactly the same thing, which is “how to make money online”.
There are already TONS (read: thousands and tens of thousands) of blogs/sites about “making money online” and “Internet business” and my blog is just another blog lost in a sea of sites.
I wanted my blog to be different (and shine through) from the rest of the sites, and I wanted to cater to a more specific segment of my audience, which is why I’ve changed the tag line.
The new business tag line “TRUE Results To REPLACE YOUR JOB” is A LOT more targeted because just by this phrase alone, people can guest that this a blog catered towards beginners trying to learn how to build an online business so that they can replace their job.
While my posts may sometimes cover some intermediate and advanced strategies, the main focus is covering material catered to the average beginner who is just getting started.
By targeting a SPECIFIC segment of my audience and EXCLUDING others, I’m LASER FOCUSING my time and efforts. This means my REAL prospects and customers are going to feel that I’m talking DIRECTLY to them.
When this happens, it’s a lot easier to close the sale.
Don’t believe me?
If you’ve been following me for some time now, you should already have known that I have a STEP-BY-STEP coaching program where I teach people how to build a CONSISTENT four figure per month online business FAST.
(the tag line ‘How To Build A CONSISTENT Four Figure Per Month Online Business FAST’ is also going to be changed real soon by the way to something even more specific…)
When someone sees this tag line, they almost immediately know that this a program for beginners since it says “four figure per month” instead of “five or six figure per month”.
By doing so, I’m ELIMINATING those intermediate and advanced marketers and I’m projecting my message only to beginners.
Beginners who see this will think to themselves:
“Now this is EXACTLY the program I’ve been searching for all this while. A program EXACTLY for a beginner like me. All the other sites talk about earning a five or six figure fast EASILY. This site talks about making a four figure per month, and it doesn’t say it’s easy. Let’s try it out and see what happens…”
You might say that by excluding people from my audience, I’m actually leaving money on the table.
But the truth is, those people who are not your REAL audience (intermediate and advanced marketers in this case) will NOT join my program anyway. Even if they did join and later found out that the material covered in the program is too basic for them, they’ll leave and request for a refund anyway. So it’s better to not have them in the first place.
(ohhh and there’s also another IMPORTANT benefit…)
By stating on the sales page that “my program is for beginners” and telling those who are NOT my real audience that “my program is NOT for them”, what do you think will happen to my credibility?
YES, my credibility will increase in the eyes of both my target audience and those who are not my target audience.
End Result = I make more sales.
After all, how many marketers/sellers out there are willing to say “No this program is not for you, so please don’t buy…”
What do think about my new business tag line? I’d love to hear your thoughts, so let me know in a comment below…