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In this post I want to specifically reach out to affiliate marketers.

If you are an affiliate marketer, of course you promote other people’s products/services in exchange for commissions right?

Now, the process of doing affiliate marketing correctly to get as much commissions as you can is by no means easy - nothing that brings about great reward is easy by the way. You’ve spent so much time and effort promoting other people’s products; of course it makes perfect sense to try to squeeze as much money as you possibly can from your efforts.

How Do You Squeeze As Much Money As You Can? (more…)

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Step By Step Affiliate Marketing - While there are a lot of places online that teach you how to do affiliate marketing, most of them either teach you the WRONG way to do it, or they teach you the COMMON way of doing affiliate marketing.

Let me share with you the RIGHT way of doing affiliate marketing in 5 steps. (more…)

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I have said several times on this blog already that the best way to make money online for beginners is through Ads Marketing and Affiliate Marketing.

Ads Marketing - You allocate a certain portion of your website to display advertisements from other people/companies and you get paid in return.

Affiliate Marketing - You promote other people’s products and services and in return you get commissions. The commissions you get can be in the form of pay-per-sale or pay-per-lead.

The other method of making money online, which is through creating and marketing your own products and services (which I call Product Creation), is not suitable for beginners who are just getting started to learn the ropes of making money online. I don’t recommend beginners go this route.

Why?

Because creating your own products is no easy task for beginners, while at the same it’s not as difficult as it seems if you have some kind of previous Internet Marketing experience.

If a beginner were to jump straight in creating his own product without any kind of Internet Marketing knowledge, there is a high chance that he will fail to make even a single red cent.

Heck, even if he tries his hands at Ads or Affiliate Marketing there is already a high chance that he will NOT make it. Let alone creating his own product!

I’m not saying this to discourage any beginner who’s reading this. I just want to paint a more accurate picture in their minds that making money online is very, very hard.

The good news is that once you’ve managed to earn your first elusive $1, the next $10 becomes easier. My FREE report shows you how to earn your first $100 online. If you haven’t had a chance to grab it yet, I recommend that you do so now.

Once you’ve made your first $100, your confidence will grow. You will start believing in yourself - that you possess the ability to earn money online. You will then put in more effort and time because what you did has already proven to bring in results.

As you continue to earn more and more money, your confidence grows even bigger, which will result in you taking yet more action to produce greater results. This is like a cycle of continuous improvement.

The converse, however, is also true.

If you’ve been going around in circles trying to make money online but have never made a single dime, you confidence will get smaller and smaller as time passes by. You start to wonder if everything you’re doing is worth it. You start to question your ability to really and truthfully make money from the Internet.

A few months passed and you still see no results at all. Your confidence shrinks even further and you take even less action.

Eventually you give up and you conclude that making money online is impossible and is only a scam.

Is this story familiar?

It certainly is for me because I’ve spent a total of 11 months before I earn my first money online. June 2006 I first got started in Internet Marketing. May 2007 I received my first paycheck.

Can you imagine the thrill and excitement I felt at that time? I was close to tears LOL! If you’ve already received your first paycheck, I’m sure you can relate to my feelings. That was a moment I can never forget for the rest of my life!

Now, coming back to the topic at hand….

If you’re a beginner reading this, my advice is to start with Ads and Affiliate Marketing first. Beginners Blog Profits shows you how to set up your own WordPress blog step-by-step (I do really mean step-by-step) and generate income through Ads and Affiliate Marketing from your blog.

After you’ve made some money this way, you can then start creating your own products as this is where you can make the most money. Instant Product System shows you how to instantly create your own sizzling, high quality information product in 1 day or less.

To make money online for beginners and intermediate marketers alike, the key is to always take CONSISTENT action every single day.

The next action you need to take is to REPLACE YOUR JOB FAST with an Internet business.

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There are many ways to do affiliate promotions for a particular product that you want to promote.

The most common ways that affiliates promote these affiliate products are through:

1. Direct linking using PPC

This means that you put up some pay per click (PPC) campaigns such as Google Adwords and when a visitor clicks on your ad, he is taken directly to the sales page of the product.

When he buys the product, you get a commission.

2. Direct linking using some other kinds of promotions

This method is similar to direct linking using PPC; the only difference is that instead of promoting the affiliate products via PPC, you promote them using other resources such as putting up classifieds, or participating in discussion forums using your direct affiliate link as your signature.

3. Setting up a landing page

This tactic involves setting up a mini site on your own hosting and domain, with the primary objective being to capture the contact info of your visitors.

When a visitor reaches your landing page, he is presented with an offer for a freebie in exchange for his name and email address.

The freebie can be in the form of a Free report, Free e-course delivered to his email daily, or Free ebook.

(A quick tip: people tend to devalue your freebie when you say or write the word “e-book”. It would be a lot better to use the term “whitepaper” or “report” as these terms tend to project a higher perceived value in your visitor’s mind).

When a visitor takes you up on your freebie offer, you would have successfully generated a new lead into your database (which simply means that you have just added a new person into your list).

You would then direct this person who has just filled in his contact info into the sales page of the product you are promoting.

This method of doing affiliate promotions is much better and smarter than the 2 ways mentioned above.

Why?

Because you can always follow up with your prospects again in the future to offer him similar products.

The above 3 ways are very common techniques practiced by the majority of affiliates out there.

There is, however, another under-utilized way to do affiliate promotions. And the best thing is that using this method of doing affiliate promotions is very subtle.

What this means is that people will not notice that you are actually trying to sell them something. Instead, they’ll think that you are some great person just trying to deliver content and value!

Want to know what this great affiliate promotion method is?

Well, it’s called affiliate marketing through interviews

If you have been online for quite some time now, you should have already known about this technique.

4. Affiliate marketing through interviews

This is a technique that is relatively under-utilized (at least up till now). To bring this concept home, let me just illustrate an example.

Let’s say you are an affiliate promoting a home study course about “how to lose weight fast”.

What you want to do is to contact the owner of this product and arrange to interview him.

The interview could take place over Skype with a Free add-on call recorder that has the ability to record your conversations. Skype to Skype call is also Free. So you don’t really have any additional expense to conduct this interview.

In this interview you would drill him with the most common problems obese people face and how to overcome these problems.

You want to make sure that this interview gives great content and tips and provide real VALUE to your subscribers. However, you also want to make sure that this interview does not give everything away. This is very important!

The purpose of this is to get your prospects “warmed up and hot”, but the only way to get a complete solution to the problems they are facing is to buy the home study course through your affiliate link.

The way to do this is to register a new domain which directs to your affiliate link.

For example, let’s say that your affiliate link is www.HowToLoseWeightFast.com/id?=yourname

You’d want to register a new domain that is somewhat related. For instance you could go with: www.LoseWeightQuicklyNow.com

Do you see where I’m going with this?

If you promote using your direct affiliate link (www.HowToLoseWeightFast.com/id?=yourname), people will either:

1. Know that you are trying to sell them something (for the small minority who knows about affiliate marketing) and they would be more reluctant to buy.

OR

2. They will only remember the domain name and skip the “/id?=yourname” part when they type the url into their browsers => which means that you are not getting credit should there be any transactions.

By registering a new domain that redirects to your affiliate link, most of the people will not be aware that you are trying to promote the home study course as an affiliate.

Why won’t they be aware of this fact?

Because there are a lot (and I really mean a lot) of people outside the Internet Marketing world who still don’t have a clue what affiliate marketing is!

These people will think that you are a great person who gives incredible value to your subscribers and they would be more than happy to hear from you again.

You hit two birds with one stone:

1. You successfully promote the affiliate product with commissions going into your account, and your subscribers don’t even know about this!

2. You build great and trusting relationships with your subscribers.

Enjoy!

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If you have been doing any kind of marketing on the Internet, be it in the sports niche, weight loss niche, games niche, or any niche out there, you should be familiar with the promotion strategies and tactics product owners undertake to promote their products and services.

Things like pay per click (PPC), joint ventures (JV), setting up affiliate programs, advertising, social networking and bookmarking tactics come to mind when talking about promotions.

These tactics are known as Active Promotions, and *almost* everyone does them.

Product owners use these methods.

So do affiliate marketers when they promote affiliate products.

There is, however, another promotion method that can help increase your sales revenue but that is heavily underused by product owners and affiliate marketers.

This method is known as Passive Promotions.

So what exactly is passive promotion?

To illustrate this, let me give you an example.

Suppose a guy named Alex reached your sales page that sells a $20 ebook that teaches him how to lose weight significantly. Interested by your offer, he bought your ebook.

Upon completing the purchase (after paying), he is immediately brought to a page where you upsell him on an audio course that consists of 5 professionally recorded interview sessions with 5 weight loss experts.

These 5 interview sessions are in the form of 5 audio CDs, and he (Alex) can buy it with a huge discount since he is already a customer who has already bought an ebook from you.

Alex gladly took up the 5 audio CDs offer.

Since Alex is now your customer, you placed him in an autoresponder series.

Two weeks later, your autoresponder system follows up with him, this time making him an offer to a home study video course that teaches him how to have the perfect body anyone dreams of.

Again, he took up the offer.

Do you see where I’m going?

This is called passive promotions.

Without actually doing any kind of active promotions like PPC, JV, and setting up affiliate programs for the last two products (5 audio CDs and video home study course), you have managed to sell those products to Alex.

You were able to do this by doing passive promotions.

To put it simply, passive promotions mean that you do not directly promote products and services through regular ways such as those mentioned above, but instead you promote them by making offers on places such as the customer thank you page, free opt-in thank you page, autoresponder email series, etc.

Heck, you can even offer them on your competitors’ sites.

How exactly do you that?

Well, first of all, locate people within your niche (market) who are already selling some kinds of products or services.

This method would work better if these people are affiliates selling other people’s products, but nonetheless, it would also work even if these people are product owners.

Contact them and offer them to sell one of your products at a discount on their thank you page or in their autoresponder email series for their customers.

Now, I know some of you might be thinking: “Yeah that would work if they were affiliates. But if they were product owners, why would they want to create additional competition for themselves?”

My answer to that is: “Well, you are asking them to sell your product once someone has already bought from them, so it’s not like this person will buy your product and then decides not to buy their product (because he or she has already bought from them in the first place).”

To make this work even better, here are 2 tips you can use:

1. Look for people who are selling only 1 product

You may not notice this, but there are a lot (and I really do mean a lot!) of people who sell only 1 product in a given niche.

I’m not kidding!

If you don’t believe me, keep your eyes open and start paying attention starting from now on. Subscribe to their list and see for yourself. Most of time, they only have 1 product to offer.

By targeting these people, they would be more than happy to offer your product to their customers, since if they hadn’t collaborated with you, they would not have earned any additional income.

2. Look for people who are selling products that are in different price range as your products

It’s easier to persuade people to sell your products to their customers if your products are in different price range than their products.

It can either be cheaper or more expensive, and both would work well.

After their customers have already paid for their products, they can either offer an upsell for your more expensive product or a downsell for your less expensive product.

If your product is in the same price range as their products, chances are the customers will view your products and their products as similar (even though this may not be the case). When this happens, conversion rates for your products will drop.

So which method are you currently using more to sell products and services? I’m betting Active Promotions eh?

Start doing some Passive Promotions today as well!

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If you have been doing affiliate marketing for some time, it’s good news for you because today I’m going to share a cool little trick that you can use to boost your affiliate promotions.

If you have no idea what affiliate marketing is, then to put it simply - affiliate marketing is the activities you undertake to promote products and services of someone or some companies in exchange for their commissions.

So you promote products and services => people buy => you earn commissions.

If you want a more detailed explanation of what affiliate marketing is, go download my FREE Report “Your First 100 Dollars Online” and consume it!

Now let’s get back to the topic at hand.

The normal cycle of affiliate marketing usually goes like this:

1. You choose the market/niche

2. You set up sites that sell your affiliate products

3. You drive traffic to your sites

4. Visitors come to your sites, and a certain small percentage of them will buy your affiliate products, meaning you earn money

Today I’m going to talk about number 3, which is driving traffic to your sites.

And when we are talking about driving traffic to sites, what comes in mind first?

Probably techniques such as SEO (Search Engine Optimization), PPC (Pay Per Click), forum marketing, article marketing, social bookmarking, etc. right?

For now let’s just focus on SEO and PPC and put aside all the other techniques all right?

Now when we talk about SEO what people usually do is this:

They go all out to optimize their sites for a few keyword phrases using awesome SEO techniques they have just learned.

And when it comes to PPC advertising campaigns, the following scenario is not uncommon:

They bid on a few keyword phrases on Google Adwords in the hope that their sites are shown on the first page of Google. (Just a little quick note to beginners - if you have no idea what Google Adwords is, again, go download my FREE Report “Your First 100 Dollars Online” and read it.

If you are promoting products or services that are in very high competitive niches/markets, then you will have a hard time trying to do well in your SEO and PPC efforts if you do exactly what everyone else out there is doing - that is, targeting or bidding keywords that are related to the niche in question.

What exactly what do I mean by that?

Suppose you are an affiliate trying to promote products in the weight loss or fat loss niche. I’m using the this niche as an example because it is a very competitive niche.

Now let’s choose a weight loss product to promote. I’d go to Clickbank, and after some time searching I found a great product to promote, which is called “Burn The Fat Feed The Muscle“.

Now if you were the “usual” affiliates like everybody else out there, then you’d surely go after keywords such as “weight loss”, “fat loss”, “lose your weight”, “lose your fat”, etc. for your SEO and PPC efforts.

Am I correct in saying this?

The trick is to NOT target those keywords that are related to the niche in question, but to target the product name in your SEO or PPC efforts.

Why?

Because by targeting the product name instead of the typical keywords related to the niche:

1. The competition is usually much lower (unless the product name is already very, very, very popular such as iPod, Playstation, Nintendo Wii, etc.), which means it will be easier for your SEO or PPC efforts.

If you go to Google and type in the keywords “fat loss” (in quotes), there are 5.470.000 competing web pages:

If you type in the product name “burn the fat feed the muscle” (in quotes), Google tells us that there are 322.000 competing web pages:

2. Traffic that comes to your site will be much more targeted and qualified, because these people voluntarily typed in the product name in Google and searched for it.

This means that he has probably been exposed to the marketing messages or promotions of this product before, and he is searching in Google by the product name to find out more about the product, and the reason he is finding out more about the product is mostly because he is interested in buying the product!

Contrast this when you target typical keywords related to the niche in question, for example “fat loss”.
People typing in “fat loss” do not necessarily mean that they are ready to buy. In fact, more often than not, they just want to get free information about fat loss.

Now there is one last thing that you need to make sure to make this trick effective - and that is to check whether people searching for the product name you are targeting.

If nobody is searching for the product name, why bother trying to rank for that keyword phrase?

Go to Google Adwords Keyword Tool (it’s Free):

Type in the product name, in this case “burn the fat feed the muscle” (without quotes).

Click “Get keyword ideas”

Select “Exact” from the drop-down list under “Match Type” and you will see the screen below:

It tells us that the keyword phrase “burn the fat feed the muscle” is searched in Google approximately an average of 5.400 times per month in the US.

That is 180 times per day. And this is only for the keyword phrase “burn the fat feed the muscle”, which is the product name.

You can be more creative by targeting other combinations of keyword phrases which have the product name in them. Looking at the above screen, you could probably also target “burn the fat feed the muscle ebook” or “burn the fat feed the muscle pdf”, etc.

And let’s not forget the above numbers are only for people searching in the US. You can also do some research for people searching in other countries?

How do you do that?

Well, if go back to the Google Adwords Keyword Tool you will see the following screen:

Click “edit”.

Just select the country that you want to do research on, type in the keywords, and click “get keyword ideas” and you’ll have a new research!

If you are hitting a bottleneck where you can’t seem to rank well for your targeted keywords in your SEO or PPC efforts, try out this “target the product name” trick now.

Not today or tomorrow, but now.

Remember, procrastination destroys your business!

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