How To Build A List From Scratch

how to build a list

I’ve talked before in this list building explained post that the money is in the relationship AND size of your list. But how do you get your first subscriber when you are just starting your list building efforts? read more…

Unusual Or Weird (Email Marketing Tricks)?

email marketing tricks

We all know how profitable email marketing is when done correctly, especially if you were to factor in the implementation of some unusual or weird email marketing tricks. Today I’d like to give you a tip that can boost your email marketing profits.

The tip is: You should read more…

2 Steps To Building A Profitable List

list building explained

List Building Explained – I know this sounds cliché, but let’s REALLY think about this for a second…

WHY do you need to build a list? WHY must you build a list?

I’ve said this a lot of times and I’m going to repeat myself again here…

You build a list because of the ability to read more…

Why You Should Use More Than 1 Autoresponder Service

autoresponder tipsToday I’d like to share with you a painful business experience I recently went through and hopefully you won’t commit the same mistake I did. By sharing this experience with you, it is also my hope to give you some autoresponder tips.

We all know how vital and important read more…

Email Marketing Facts (most gurus won’t tell you…)

Email Marketing Facts – All marketers talk about how the money is in the list, but VERY FEW actually talk about the email marketing facts (those negative FACTS you most likely don’t want to know) you ought to know as an online marketer.

Today’s training is exactly about covering these email marketing facts that you most likely haven’t heard before or that are CONTRARY to what you know: read more…

Autoresponder Messages Revamped

autoresponder messages

In my last post, I mentioned that I’ve changed the tagline for this blog. Thanks to those who have suggested some great taglines to be used for this blog. I really appreciate your inputs, and have used them to change the sub-tagline of my blog to include my name for branding purposes.

My autoresponder messages are currently also read more…

10 Steps To REPLACE YOUR JOB On The Internet

In my last post, I explained what Internet continuity programs are and why they’re so profitable.

In this post, I’m going to show you how to build a successful continuity program – or to be more specific, How To Build A CONSISTENT Online Business FAST Using Continuity Programs so that you can REPLACE YOUR JOB!

Step 1 – Overcome Information Overload And Focus On ONE Thing Only

With all the information out there about making money online, I’m 100% sure that you’re suffering from information overload. The first step you need to do is to overcome this illness.

Stop chasing one business opportunity after another. Stop looking for the “next big thing” because there is no “next big thing”. There is only hype attached to the “next big thing”.

Focus your mind and attention on only ONE thing – and that is to build a CONSISTENT Online Business FAST so that you can REPLACE YOUR JOB. Ignore the rest that have nothing to do with this.

Please pay special attention to the word “CONSISTENT” – you want your income to be consistent month in and month out. So what if you can generate $1000 today but fail to make any money tomorrow and the day later.

What you want is CONSISTENT income every month so that you can have a REAL business and peace of mind.

Step 2 – Learn Direct Response Marketing Skills

When soldiers go to war and fight for their country, they equip themselves with weapons and shields. You need to do the same by equipping yourself with Direct Response Marketing skills.

Why?

You are a small entrepreneur with limited budget to spend on your online business, thus you need to make the best use of your money.

You can’t afford to spend (and WASTE) BIG money like all the Fortune 500 companies. Every dollar counts, which is why you MUST learn direct response marketing skills so that you spend your money wisely on things that do WORK!

Step 3 – Learn Technical Skills

A lot of the “make money online” sites and gurus say BOLDLY that you don’t need to have ANY technical skills at all to be able to succeed in your online business.

(worse, they claim that you only need to click a few buttons on your mouse and you’ll make thousands instantly…)

I COMPLETELY DISAGREE!

Don’t cringe first at the thought of learning technical skills…

What I’m saying is that you MUST, at the very least, learn basic technical skills such as:

- how to connect your domain and hosting together so that when people type www.yourdomain.com, they are actually directed to your website

- how to create a BASIC html static web page

- how to set up a WordPress blog from scratch

No, you don’t have to learn programming. You can outsource the programming stuff to professional programmers who know what they’re doing and who can do the job A LOT BETTER and MUCH FASTER than you.

Why don’t you also outsource the three skills I mentioned above as well?

Because if you outsource even the most basic skills such as these three skills, then you’d have to wait for your technical guy to fix it for you if you need to make even the smallest change to your web page. This will take up a lot of time with the back and forth communication. Another reason is of course to cut down your expenses.

Step 4 – Create Your High Quality Freebie

Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.

This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.

Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.

Step 5 – Set Up Your Squeeze Page To Capture Leads

Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.

The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.

Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.

Step 6 – Create Your Continuity Program

This is the MEAT of what your customers are paying you money for. They pay you money to access your VALUABLE content to solve their problems.

The content of your continuity program, of course, have to be GOOD (as should your FREE content).

When people give their names and email addresses to get your freebie, they should be IMMEDIATELY presented with your continuity program offer.

Why immediately?

Because as mentioned in my previous post, people’s interests change VERY QUICKLY all the time. If you don’t ask for the sale immediately, then they might no longer be interested in your topic a few days later.

And one more tip: you do NOT have to create ALL the content beforehand before you actually roll out your continuity program. In fact, you only need to have the first lesson created and you’re good to go.

Step 7 – Package Your Continuity Program To Make It SELL

With tight competition in almost every market, simply presenting your “naked” continuity program for sale is not going to be good enough.

You need to MASSIVELY PACKAGE your continuity program so that it becomes irresistible and really ENTICING. Package it in such a way so that if people do not take up your continuity offer, they’ll really miss out on a lot of good, cool stuff.

You want to make your prospects think like this in their minds:

Join your continuity program = I can solve my problems

Don’t join your continuity program = My problems remain unsolved and I’ll continute to feel excruciating PAIN

Step 8 – Generate Visitors To Your Squeeze Page

I’m sure you’ve heard and seen this a thousand times before, but without visitors to your website, then everything is useless.

You can have the best continuity program in the world, but if nobody knows the existence of your program, then not a single soul is going to join your program.

This means zero sales and zero profits.

Once you have your freebie, your irresistible continuity program that is MASSIVELY PACKAGED, then you can start driving traffic to your squeeze page.

A small percentage of that traffic will be your customers, and most will just be freebie seekers who won’t join your continuity program. This is perfectly fine, because in EVERY MARKET that you operate and sell information products in, there are only a small percentage of buyers compared to freebie seekers.

Step 9 – Build DEEP Relationships With Your Leads/Subscribers

After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.

So what happens to these 98 people?

Simply leave them alone?

NO WAY!

What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!

Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.

Frequency is key here.

The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.

Step 10 – Use KILLER Email Marketing Tactics To SELL Your Continuity Program

In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.

Simply giving away free content all the time won’t make you money. SELLING your continuity program will!

Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.

The way to do this is to have a mixture of free content and sales pitch inside EVERY EMAIL you send out. For example, you can use the following tactic:

Email 1: Free content + short sales pitch

Email 2: Free content + short sales pitch

Email 3: Free content + short sales pitch

Email 4: Free content + short sales pitch

Etc.

Where Do You Go From Here?

So there you have it, the 10 ESSENTIAL steps to building successful Internet continuity programs. If you do them correctly, you’re bound to REPLACE YOUR JOB on the Internet!

If you REALLY want to learn IN MORE DETAIL where I expand the concepts and show and teach you STEP-BY-STEP How To REPLACE YOUR JOB On The Internet Using A Continuity Program, then my GOLD Coaching is for you.

For a limited period of time, you can test drive my GOLD Coaching for only $1. So be sure to get in while the offer is still available.

Click Here To Get In NOW

Email List Building Is Wrong

email list building

… if you build the wrong list!

Almost every Internet marketer who knows what they’re doing is engaging in email list building activities.

As the famous saying goes “The money is in the list”…

(…by the way if you want to learn 2 proven ways to build your list fast, click here)

A Requirement

And no doubt about it, having a list to really make BIG money online is a requirement. You can argue that you make money via Adsense and as such you don’t need to build a list.

Well let me tell you that if you focus your time and effort instead on building your own list, building TRUSTING and MUTUALLY BENEFICAL relationships with this list, and presenting them offers that they’re interested in, you’ll earn SO MUCH MORE than just Adsense alone.

But making big money online, or should I say building a real Internet business, is not just about building ANY kind of list.

This is one of the biggest mistakes I see beginner and intermediate marketers alike make when they build their lists. I’m guilty of this mistake too (yes even to this present date I sometimes get sidetracked as well).

The BIG Mistake

The mistake I’m talking about is focusing on building a FREEBIE list.

What do I mean by that?

A Freebie list is a group of people who do NOT buy your products and services. And by FOCUSING your time and efforts on building this kind of list, you profits will be very INSIGNIFICANT.

You should instead FOCUS on building a BUYER list.

I’m not saying that you shouldn’t build a freebie list. You should and must, because in order to build a buyer list, you first need to build a freebie list.

You build a FREEBIE list – you build relationships with this list so that your subscribers know, like, and trust you – you present them with low cost offers to get them to your BUYER list – you offer more value with your higher-priced products and services (backend).

This is where the real money is made – via the buyer list and NOT the freebie list.

Convert Freebie Seekers Into Buyers

Again, my point here is once you have a DECENT lead-generation system in place to pour in leads into your sales funnel on a consistent daily basis, you should think about converting as much of these freebie leads into your buyer list.

Do NOT wait until you have the perfect lead generation system before you convert them. Notice I use the word “DECENT lead-generation system” and not “SUPER lead-generation system” above? By decent, I mean it doesn’t have to be super powerful like generating 50 fresh leads per day. Even 20 or 30 leads per day are good enough (at least for the time being).

If you wait until you have a super powerful lead generation system before you start converting your freebie list into your buyer list, then you’ll be missing out on a lot of profits.

Want me to give you another strong reason why you should convert them as soon as possible?

People’s Interests Change All The Time

Well, people’s interest or “hotness towards a particular topic” change around a lot very quickly. For example, today I might be interested in learning how to play golf. Next week, I’m no longer interested in golf but instead interested in fishing.

Do you see where I’m going with this?

Since people’s interest change around a lot quickly, you want to make sure that you convert as much people in your freebie list into your buyer list as soon as you can. Because if you wait around too long, your subscribers may no longer be interested in your subject.

To build your own BUYER list, you need to have your own product. But don’t cringe at the thought of this yet, because creating your own information product can be done in 1 day or less.

How To Create Your Own Product In 1 Day Or Less

You simply interview an expert in your marketplace over Skype and record the interview and you have an audio product ready. If you want to learn more about how to create your own high quality information product in 1 day or less, go take a look at my Instant Product System guide.

Another tip for you: you can make money from your freebie list even before you have your own product and before you build your buyer list. The way to do this is to promote an affiliate product that is closely related to what your topic is about. For example, if you’re building an audience who are golf beginners who want to learn how to play golf well, then offer an affiliate product about learning how to play golf for beginners.

Never, ever wait until you have the perfect, super-duper lead generation system before you convert your freebie list into your buyer list. Because it will never be perfect. No system in the world is perfect.

Now that you understand the importance of a buyer list, go build one today. Leave your comments and thoughts below about email list building, as I’d LOVE to hear them…

Repurposing Content – And A New Caricature!

Just very recently, I had a caricature of myself done:

repurposing content - caricature

Compare the caricature with a real picture of me:

repurposing content - welly

What do you think? Looks A LOT like me huh? :mrgreen:

Anyway, let’s continue with today’s post about repurposing content. I just thought I’d share something personal and funny with you, that is why we have the caricature introduction there…

Have you ever heard of the term “recycled content”?

Recycled content, as the phrase implies, means that you can repurpose the same content in different ways.

Why would you want to do that?

The answer is: to save time, money, and effort trying to come up with new content.

Don’t get me wrong. You still need new content, it’s just that by recycling content you’ll be able to leverage on the work you’ve already done, thereby saving you tons of time and effort.

There are 2 ways content can be recycled:

1. Repurpose It In Different FORMATS

Let’s say you create an ebook or report. The same content within the ebook can be repurposed in an audio mp3 format by doing a voice-over of the ebook simply by reading aloud word-for-word and then recording what is being read.

If you’re not comfortable doing this yourself, you can hire a professional to do it for you at an affordable price.

The audio format has a higher perceived value and is thus valued higher. If you’re giving this away to collect leads, then people are more willing to give up their email addresses to get your audio course (rather than just another ebook). If you plan to sell this, then you can attach a higher price tag to the audio course as well.

Or you can repurpose the ebook content and turn it into a video course. Video has the highest perceived value compared to ebook or audio format, and will thus sell at a higher price.

Even when a customer buys an ebook and you upsell him the mp3 or video version of the same ebook, he WILL buy it. Okay, not everyone will, but there are bound to be some people who will take you up on your offer.

People have different preferred learning formats; and if you can provide your content in all 3 different formats – text, audio, and video – then you will no doubt grow your audience.

2. Repurpose It In Different OCCASIONS

You write a blog post today. Tomorrow, a month later, 2 months later, you can use the SAME blog post to attract DIFFERENT people to your blog.

How do you do that?

You do that by harnessing the power of autroresponders.

Every time you write a blog post, you tell your subscribers via your autoresponder broadcast feature that you have a cool, new, informative post on your blog.

You can even make this ALMOST totally AUTOMATED by setting follow up messages in your autroresponder to direct them to the many blog posts that you’ve done in the past. Of course, to be able to do this, your blog must have a substantial amount of blog posts so that you can provide “new” content to your subscribers on a consistent basis.

I put quotes around the word “new” because to your subscribers it seems as though they’re getting new content, when in fact your content is already a few weeks or months old. However, old content does not mean it’s useless. In fact, a lot of content is long-lasting.

However, as you’ve most likely already heard everywhere, perceived is a lot times better than reality. When your subscribers think that you’re creating fantastic new content all the time and letting them know that they can consume it at your blog (thereby making them “think” that you’re a good guy looking after their best interests), then they’re going to be very responsive towards you and what you’re offering to them in the future.

It is said that consistency and repetitiveness are very good catalysts in building trust and mutually beneficial relationships with your subscribers, so if you have enough blog posts on your blog and you follow up with your subscribers via your autoresponder by giving them AWESOME content on your existing blog posts on a CONSISTENT basis, then chances are they’re going to be “WOW”ed and blown away by you.

You can also copy your blog posts (if they are text in nature) and paste them into the email body so that subscribers will receive the content directly in their emails. However, I highly suggest that you refer them to your posts on your blog so that they’ll be exposed to offers on your blogs, thereby giving you additional opportunities to make more money at the same time building relationships with them.

You hit two birds with one stone. Cool?

In addition, by referring them to your blog posts, they can also leave their comments and feedback on the blog, thus increasing communication between you and them, which will further strengthen your bond with them.

Recap

So to recap what I’ve just talked about today, remember that content can be repurposed in different formats and occasions. The same ebook can be turned into an audio mp3 or video course, hence increasing its perceived value and thus the price you charge. Blog posts that you have done previously can also be used over and over again as great content that you can give to your subscribers via your autoresponder follow up messages.

The point is, don’t waste good content that you’ve created. We all should work smart in this day and age to leverage the work we’ve done.

What do you have to say about repurposing content that already exist? Tell me in a comment below…

(If you want to tell me how COOL I looked in my caricature, of course you’re welcome to do that as well :mrgreen:…)

Before You Drive Traffic To Your Site…

In the last article we’ve learned that getting all the traffic in the world is useless if we do not know how to utilize it well. Specifically, if we don’t know how to convert our traffic into money, then our efforts to drive traffic to our sites will simply go down to waste.

In this article, I’m going to assume that you already have your goals laid out – what you want your visitors to do once they‘re on your site. If you still don’t have a clue what your goals are by having visitors to your site, then you need to sit down and take some time to think about it carefully. :cool:

This is VERY IMPORTANT!

Once you’ve identified your goals, DO NOT go out there and start implementing all the incredible driving traffic techniques you’ve learned.

Instead PREPARE first. :wink:

Since almost all of us are interested in building our lists, let’s say that your goal (when visitors land on your site) is to persuade them to subscribe to your newsletter.

Then in the preparation phase:

- Make sure that your opt-in box is above the fold so that they can spot it easily

- It’s better to use a bigger “subscribe” button to make your opt-in box more “eye-catching”

- Make sure you give them some kind of valuable Freebie (ebook, report, audio, video) and say it to them in their face what benefits they can get from your Freebie.

Simply asking them to join your newsletter will produce meager conversions as they can’t see the immediate benefit of joining your newsletter.

They’ll be thinking to themselves along these lines “Newsletter? So what? What good can it do for me? I’m already subscribed to dozens of other newsletters. How is this different? Nah… I’ll skip it for now.”

- Make sure that you have several autoresponder messages stored in your autoresponder account so that when subscribers opt-in to your list, they are automatically followed-up with valuable content PLUS sales messages to sell your products or affiliate products.

A note about following up with your subscribers:

There are basically 3 kinds of marketers who do things differently when it comes to following up with their subscribers…

The first one is the “I send you sales pitch email every day to squeeze every penny out of you”. I’ve made a post about this some time back. This kind of marketer is ON THE LIMIT, sending you sales pitch email every day (sometimes even 2 emails in a single day). He never bothers to send you valuable content, all he does is sell and sell all the time. :twisted:

The second type of marketer is the complete opposite of the first one. He almost never sends out sales pitches to his subscribers. All he does is provide valuable content all the time. He is too afraid that if he tries to sell to his subscribers, they’ll unsubscribe from his list. :sad:

The third type of marketer is somewhere in the middle. He provides a balance of valuable content and sales pitches. He understands that building a beneficial and trusting relationship with his subscribers is VERY important.

That’s why he only sells or recommends high quality products that he knows will help his subscribers. He will never jeopardize his reputation by selling a crappy product or service just to earn a quick buck for the short term. He is in the business for the long term. :mrgreen:

So which marketer are you?

For most people, I’d suggest you go for third type of marketer. Unless you’re a big name “guru”, you won’t survive belonging to the first type of marketer.

People will unsubscribe from your list so fast that you’ll lose your current subscribers faster than you gain new subscribers. Even if they don’t unsubscribe from your list, they’ll never open and read your emails.

The second type of marketer will not bring in any profit for you, since you’re always afraid of selling to your subscribers. What good is building relationship with them if you can’t make money out of them (sorry to blunt but let’s be realistic here from a business perspective).

This Preparation phase is VERY important. Because if you don’t prepare first, you’ll never achieve your desired goals. Even though it takes quite some time and effort to prepare, it’s very worthwhile.

In the example above, you might have to spend a few days to create your valuable Freebie (I suggest that you create your own unique Freebie instead of offering some low quality PLR or MRR stuff).Then you have to spend additional time to create your autoresponder messages.

However, if you do this correctly, your efforts will pay off multiple times!

Now that you have your opt-in box ready, and you have your valuable Freebie ready, and your autoresponder messages are all set up ready to go, you can then drive traffic to your site and watch some of your visitors being converted to subscribers.