TRUE Results To REPLACE YOUR JOB

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A lot of beginner and intermediate marketers make the HUGE mistake of trying to create NEW business ideas or concepts to work from because they think that by creating NEW things, they will attain ADDITIONAL revenue. It’s like “multiple streams of income”, so they say.

(my Internet business school tip though, as you’ll see below, is the TOTAL OPPOSITE…)

For instance, it’s very common to see people jumping from one business opportunity to another, or hopping from one niche to another, BEFORE they actually achieve any kind of decent results in their current business or current niche.

The reasons why people do this are three-fold.

First, like mentioned above, they “think” that by entering multiple businesses and niches, they are going to have multiple streams of income.

Second, they CONCLUDE that the niche or business they are currently in is not profitable since they’ve “tried everything” for 2 WEEKS and they haven’t seen any results yet. They BLAME and find EXCUSES that the problems lie in the business or niche, rather than admitting they themselves are the REAL problems.

Third, they are bombarded with emails and social media messages about the “killer” power of the new info product that’s just been released by some guru. The overly-hyped sales letter motivates and inspires them to believe that by getting this info product, they will ALL OF A SUDDEN discover the “secret magic button”, and all their problems will be solved and they will start making money instantly.

The above reasons are why A LOT of people fail to earn any money online.

As entrepreneurs, we like experimenting with new ideas and concepts.

Doing the same thing over and over again every day is just plain BORING, and we don’t like that at all. We want to get out there and discover NEW ideas to implement. We don’t want to go through the same old, boring cycle. We want NEW concepts to work from. This is our entrepreneurial spirit and it’s hard to change and suppress it.

However, if you take a look around at most of the successful people - since we’re all in the Internet business field, let’s just talk about that for now - most, if not all, are very FOCUSED on what they’re doing.

They do NOT create NEW concepts or ideas to work from. They monitor and tweak EXISITING things that they currently have.

When you create new concepts or ideas to work from, you do NOT have LIVE, REAL data. You start from SCRATCH (a complete standing start). You might have a little direct response marketing skills or copywriting skills or any other business skills, but you still do NOT have live, real data regarding how your new concept or idea is going to perform.

In other words, you are literally BLIND when you start something new.

When you track and tweak EXISTING things or metrics, you have LIVE, REAL data of how you are currently performing.

How many visitors are there per day?

Where do these visitors come from? (so that you can better focus your time and effort on those traffic generation methods that work the best)

What is the squeeze page conversion?

What is the sales conversion?

What is the stick rate of the continuity program? Why are people leaving?

These are questions that can be answered when you monitor and tweak your EXISTING business so that your business INCREMENTALLY improves on a CONSISTENT basis.

(YES! You should not expect your business to become successful overnight…)

Can you start to see why tweaking and improving an EXISTING business that you currently have is MUCH MORE POWERFUL than creating a NEW business from scratch?

The SAD thing is: even after people know about this very important principle, they still try to create NEW things instead of improving EXISTING metrics.

It’s really weird.

They know that action A will produce BETTER results than action B, yet they still CHOOSE to do action B.

And there’s a good reason for that which I’ve mentioned above.

The reason is that tweaking existing metrics in their current business is plain BORING, and creating new things to work from is EXCITING. Entrepreneurs like exciting, new things and hate boring routines!

So how do you solve this problem?

To solve this problem, you must FOCUS on your END GOAL and let is suppress your entrepreneurial spirit!

Think about the wonderful and cool things that are going to happen to you when you have a successful business. Imagine in your head the financial freedom you’ll enjoy, or the thoughts of not having to answer to your boss anymore, or about the red Ferrari you’ve been dreaming of driving, or that posh house that you’ve always wanted to live in, or maybe the feelings of envy and respect from your close friends and family members…

FOCUS on your END GOAL and always let it motivates and inspires you so that you do what you NEED to do instead of what you WANT to do.

Be BORING! This Internet business school tip has saved me from falling deeper into the rat race and helped me quit my day job.

(by the way, if you’re interested in learning more how you too can REPLACE YOUR JOB on the Internet, my Get Profits Fast GOLD Coaching teaches you how in a STEP BY STEP format…)

What do you have to say about my Internet business school tip? Let me know your thoughts below…

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In my last post, I explained what a continuity program is and why it’s so profitable.

In this post, I’m going to show you how to build a successful continuity program - or to be more specific, How To Build A CONSISTENT Online Business FAST Using Continuity Programs so that you can REPLACE YOUR JOB!

Step 1 - Overcome Information Overload And Focus On ONE Thing Only

With all the information out there about making money online, I’m 100% sure that you’re suffering from information overload. The first step you need to do is to overcome this illness.

Stop chasing one business opportunity after another. Stop looking for the “next big thing” because there is no “next big thing”. There is only hype attached to the “next big thing”.

Focus your mind and attention on only ONE thing - and that is to build a CONSISTENT Online Business FAST so that you can REPLACE YOUR JOB. Ignore the rest that have nothing to do with this.

Please pay special attention to the word “CONSISTENT” - you want your income to be consistent month in and month out. So what if you can generate $1000 today but fail to make any money tomorrow and the day later.

What you want is CONSISTENT income every month so that you can have a REAL business and peace of mind.

Step 2 - Learn Direct Response Marketing Skills

When soldiers go to war and fight for their country, they equip themselves with weapons and shields. You need to do the same by equipping yourself with Direct Response Marketing skills.

Why?

You are a small entrepreneur with limited budget to spend on your online business, thus you need to make the best use of your money.

You can’t afford to spend (and WASTE) BIG money like all the Fortune 500 companies. Every dollar counts, which is why you MUST learn direct response marketing skills so that you spend your money wisely on things that do WORK!

Step 3 - Learn Technical Skills

A lot of the “make money online” sites and gurus say BOLDLY that you don’t need to have ANY technical skills at all to be able to succeed in your online business.

(worse, they claim that you only need to click a few buttons on your mouse and you’ll make thousands instantly…)

I COMPLETELY DISAGREE!

Don’t cringe first at the thought of learning technical skills…

What I’m saying is that you MUST, at the very least, learn basic technical skills such as:

- how to connect your domain and hosting together so that when people type www.yourdomain.com, they are actually directed to your website

- how to create a BASIC html static web page

- how to set up a WordPress blog from scratch

No, you don’t have to learn programming. You can outsource the programming stuff to professional programmers who know what they’re doing and who can do the job A LOT BETTER and MUCH FASTER than you.

Why don’t you also outsource the three skills I mentioned above as well?

Because if you outsource even the most basic skills such as these three skills, then you’d have to wait for your technical guy to fix it for you if you need to make even the smallest change to your web page. This will take up a lot of time with the back and forth communication. Another reason is of course to cut down your expenses.

Step 4 - Create Your High Quality Freebie

Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.

This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.

Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.

Step 5 - Set Up Your Squeeze Page To Capture Leads

Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.

The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.

Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.

Step 6 - Create Your Continuity Program

This is the MEAT of what your customers are paying you money for. They pay you money to access your VALUABLE content to solve their problems.

The content of your continuity program, of course, have to be GOOD (as should your FREE content).

When people give their names and email addresses to get your freebie, they should be IMMEDIATELY presented with your continuity program offer.

Why immediately?

Because as mentioned in my previous post, people’s interests change VERY QUICKLY all the time. If you don’t ask for the sale immediately, then they might no longer be interested in your topic a few days later.

And one more tip: you do NOT have to create ALL the content beforehand before you actually roll out your continuity program. In fact, you only need to have the first lesson created and you’re good to go.

Step 7 - Package Your Continuity Program To Make It SELL

With tight competition in almost every market, simply presenting your “naked” continuity program for sale is not going to be good enough.

You need to MASSIVELY PACKAGE your continuity program so that it becomes irresistible and really ENTICING. Package it in such a way so that if people do not take up your continuity offer, they’ll really miss out on a lot of good, cool stuff.

You want to make your prospects think like this in their minds:

Join your continuity program = I can solve my problems

Don’t join your continuity program = My problems remain unsolved and I’ll continute to feel excruciating PAIN

Step 8 - Generate Visitors To Your Squeeze Page

I’m sure you’ve heard and seen this a thousand times before, but without visitors to your website, then everything is useless.

You can have the best continuity program in the world, but if nobody knows the existence of your program, then not a single soul is going to join your program.

This means zero sales and zero profits.

Once you have your freebie, your irresistible continuity program that is MASSIVELY PACKAGED, then you can start driving traffic to your squeeze page.

A small percentage of that traffic will be your customers, and most will just be freebie seekers who won’t join your continuity program. This is perfectly fine, because in EVERY MARKET that you operate and sell information products in, there are only a small percentage of buyers compared to freebie seekers.

Step 9 - Build DEEP Relationships With Your Leads/Subscribers

After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.

So what happens to these 98 people?

Simply leave them alone?

NO WAY!

What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!

Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.

Frequency is key here.

The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.

Step 10 - Use KILLER Email Marketing Tactics To SELL Your Continuity Program

In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.

Simply giving away free content all the time won’t make you money. SELLING your continuity program will!

Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.

The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:

Email 1: Free content

Email 2: Sales pitch

Email 3: Free content

Email 4: Sales pitch

Etc.

Where Do You Go From Here?

So there you have it, the 10 ESSENTIAL steps to a successful continuity program. If you do them correctly, you’re bound to REPLACE YOUR JOB on the Internet!

If you REALLY want to learn IN MORE DETAIL where I show and teach you STEP-BY-STEP How To REPLACE YOUR JOB On The Internet Using A Continuity Program, then I have some good news for you.

My brand new coaching program that teaches you EXACTLY this is going to be released Wednesday, 6 January 2010 @ 11am EST.

(…and I’m sure you’ll be in for a surprise when I reveal to you the tiny investment to this coaching program)

Just the perfect time for you to make your 2010 resolution - to REPLACE YOUR JOB On The Internet!

Stay tuned for more info on this alright?

In the meantime leave me your comments and questions below about continuity programs…

Here’s to a Happy and Prosperous 2010!

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There are a lot of reasons why people buy products and services. Generally these reasons can be classified into 2 types of reasons.

The first reason is that they buy because they “must have” the product or service in question.

For example, we as human beings need to eat in order to survive. We must buy food, and there is no other way around this.

Another example is that in order to go from one place to another (to work for instance), you need to buy gasoline to fill up your vehicle or pay for transportation service. Either way you buy something - you buy gasoline or you buy the service that the transportation company offers.

The second reason why people buy products and services is that they “want” the product or service in question, even though it is not a must.

A good example of this would be buying the latest mobile phone when you already own one, simply for the sake of “wanting but not needing” it.

Another example would be buying the latest fancy car when you already have a decent car.

In short, you don’t need these products in order to survive, but you buy them anyway because you want them without actually needing them.

You may be wondering why I’m explaining to you these 2 different reasons.

Well, because they have something to do with a very important concept that I call Direct Response Selling and Long Term Selling.

Direct Response Selling simply means that you expect to sell your products and services to someone who doesn’t know you (a stranger) on your first encounter with him. For example, if you are an insurance agent, you expect to successfully sell an insurance policy to a completely new prospect right then and there on your first encounter with that prospect.

Long Term Selling, on the other hand, means exactly the opposite - you understand that in order to successfully sell your products and services, you need to build good relationships first. Using the insurance agent example again, you realize it’s okay if you don’t close the sale now, because you understand that the sale will come later when you have successfully built good and trusting relationships with the prospect.

Now, if you were selling products and services based on the first reason - which is people buy because they “need” instead of “want”, then you don’t really have to care about the Direct Response Selling and Long Term Selling concept.

But if you sell products and services based on the second reason - which is people buy because they “want” instead of “need”, then you really have to pay very careful attention to the importance of the Direct Response Selling and Long Term Selling concept.

I used to be a Direct Response Selling (DRS) type of guy, but for a few years now I have become a Long Term Selling person (LTS).

When I was a DRS person, I’d expect to close the sale on my first encounter with the prospect. I figured since I’ve already spend my time and energy doing sales pitches to the prospect, I’d surely have to close him right then and there. If not, I’d simply be wasting my precious time.

Since becoming a LTS person, my mindset was completely the opposite and not surprisingly, my sales increased significantly.

This is powerful stuff if you know and understand the concept. Now, I strongly advocate Long Term Selling over Direct Response Selling.

Why?

Before I explain the reason why, do you know that it takes more than 1 time for a stranger (someone who doesn’t know you and your product) to be exposed to your product before he actually buys it?

I forgot where I got this from, but I remembered reading somewhere that it takes 7 exposures to you and your product before someone actually buys it.

Having said that, this is exactly why you must try to capture the contact info of ALL your site’s visitors, so that you can follow up with them later to sell your products and services, or to sell affiliate products and services.

Remember you need at least 7 exposures to the same person before he buys what you are offering.

Even if you are not selling anything to your visitors, you should also be capturing their contact info so that you can invite them to visit your blog again when you have new content.

This will make your blog more crowded and interactive with comments from your visitors, which in turn will boost your blog’s advertising income (since the more crowded your blog is, the more expensive advertising space will be).

By the way, if you want to learn how to earn real money with the power of blogs, you can take a look at my Beginners Blog Profits.

If you are wondering how to capture the contact info of your site’s visitors, the answer is you need an autoresponder system.

You don’t have to be a programmer to put the autoresponder system in place, although you need a very basic understanding of HTML.

The autoresponder system I have been using for the past 2 years (and still is using now) is GetResponse. I’ve been very satisfied with their service and I highly recommend them if you are looking for a great autoresponder system.

Take a look at the top right of this page where it says “Free Internet Marketing Scoop” and you’ll see this autoresponder system in place.

Whenever visitors land on my blog, the first thing I want them to see is this form (also called opt-in box) so that they can then enter their names and email addresses.

When you are trying to capture visitors’ contact info, I advise that you put the opt-in box above-the-fold. Above-the-fold simply means that when your site is loading, visitors do not have to scroll down to see your opt-in box.

This will definitely increase the number of people who opt-in.

To wrap things up, I highly advise you go the Long Term Selling way instead of the Direct Response Selling way for the reasons mentioned above.

Click the link below to INSTANTLY get started on your journey to REPLACING YOUR JOB:

http://www.getprofitsfast.com/limited.html

(and boy I promise you won’t regret it…)

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If you have been doing any kind of marketing on the Internet, be it in the sports niche, weight loss niche, games niche, or any niche out there, you should be familiar with the promotion strategies and tactics product owners undertake to promote their products and services.

Things like pay per click (PPC), joint ventures (JV), setting up affiliate programs, advertising, social networking and bookmarking tactics come to mind when talking about promotions.

These tactics are known as Active Promotions, and *almost* everyone does them.

Product owners use these methods.

So do affiliate marketers when they promote affiliate products.

There is, however, another promotion method that can help increase your sales revenue but that is heavily underused by product owners and affiliate marketers.

This method is known as Passive Promotions.

So what exactly is passive promotion?

To illustrate this, let me give you an example.

Suppose a guy named Alex reached your sales page that sells a $20 ebook that teaches him how to lose weight significantly. Interested by your offer, he bought your ebook.

Upon completing the purchase (after paying), he is immediately brought to a page where you upsell him on an audio course that consists of 5 professionally recorded interview sessions with 5 weight loss experts.

These 5 interview sessions are in the form of 5 audio CDs, and he (Alex) can buy it with a huge discount since he is already a customer who has already bought an ebook from you.

Alex gladly took up the 5 audio CDs offer.

Since Alex is now your customer, you placed him in an autoresponder series.

Two weeks later, your autoresponder system follows up with him, this time making him an offer to a home study video course that teaches him how to have the perfect body anyone dreams of.

Again, he took up the offer.

Do you see where I’m going?

This is called passive promotions.

Without actually doing any kind of active promotions like PPC, JV, and setting up affiliate programs for the last two products (5 audio CDs and video home study course), you have managed to sell those products to Alex.

You were able to do this by doing passive promotions.

To put it simply, passive promotions mean that you do not directly promote products and services through regular ways such as those mentioned above, but instead you promote them by making offers on places such as the customer thank you page, free opt-in thank you page, autoresponder email series, etc.

Heck, you can even offer them on your competitors’ sites.

How exactly do you that?

Well, first of all, locate people within your niche (market) who are already selling some kinds of products or services.

This method would work better if these people are affiliates selling other people’s products, but nonetheless, it would also work even if these people are product owners.

Contact them and offer them to sell one of your products at a discount on their thank you page or in their autoresponder email series for their customers.

Now, I know some of you might be thinking: “Yeah that would work if they were affiliates. But if they were product owners, why would they want to create additional competition for themselves?”

My answer to that is: “Well, you are asking them to sell your product once someone has already bought from them, so it’s not like this person will buy your product and then decides not to buy their product (because he or she has already bought from them in the first place).”

To make this work even better, here are 2 tips you can use:

1. Look for people who are selling only 1 product

You may not notice this, but there are a lot (and I really do mean a lot!) of people who sell only 1 product in a given niche.

I’m not kidding!

If you don’t believe me, keep your eyes open and start paying attention starting from now on. Subscribe to their list and see for yourself. Most of time, they only have 1 product to offer.

By targeting these people, they would be more than happy to offer your product to their customers, since if they hadn’t collaborated with you, they would not have earned any additional income.

2. Look for people who are selling products that are in different price range as your products

It’s easier to persuade people to sell your products to their customers if your products are in different price range than their products.

It can either be cheaper or more expensive, and both would work well.

After their customers have already paid for their products, they can either offer an upsell for your more expensive product or a downsell for your less expensive product.

If your product is in the same price range as their products, chances are the customers will view your products and their products as similar (even though this may not be the case). When this happens, conversion rates for your products will drop.

So which method are you currently using more to sell products and services? I’m betting Active Promotions eh?

Start doing some Passive Promotions today as well!

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