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Archive for the ‘Information Business’ Category

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If you are like most people out there, then you probably agree with me if I say that you like to receive better than you like to give.

Confused?

Let me explain a little.

If you were to choose between:

A. Taking/receiving something good

Or

B. Giving away something good

I seriously believe that you would choose A over B anytime.

Am I right?

You see, by nature we humans are selfish creatures. That is why almost everyone wants to take rather than to give.

I seriously believe that in today’s world if you want to thrive and move forward in your Internet business, you need to give, give, and give first before you can receive.

If you are just like every marketer or business owner out there who just want to sell, sell, and sell, it is very hard for you to make good impressions in your customers’ or would-be-customers’ eyes.

Well, actually you can still thrive and do very well in your business even if you sell, sell, and sell all the time, provided that:

1. You already have an established brand that people know, or

2. Your products and services are so unique and great that all your competitors can’t compare (let alone compete) with you.

However, if you or your business does not belong to the two categories stated above, yet the only thing you do is sell, sell, and sell, then you seriously need to consider doing things differently starting from now.

You need to create VALUE first for other people before they are willing to buy from you.

You need to start giving and stop selling (or taking)!

I’m not implying that you don’t have to sell. At the end of the day, we are still marketers and we need to sell to be able to make profits.

I’m simply saying that if you want to acquire new customers, you need to give first before you can receive. You need to create value for them first before they will buy from you (unless of course one of the two reasons above applies to you).

So how exactly do you create value?

Well, you can give them some kind of freebie that is related to the niche/field you are in. Do make sure that this freebie can benefit them in one way or another; otherwise your freebie will simply go down the drain.

For example, if you are talking about doing business online, you can always give them a free report, e-course, ebook, audio, or video tutorial. The point is to give them something useful that can benefit them.

If they feel that your freebie has benefited them, they will be more receptive to you and your products. If you continue to provide more value for them, they will slowly but surely trust you.

When you are at this stage, it will be a lot easier to sell your products and services to them.

Having said what I’ve said above, I want to point out that there are a lot of sites out there who simply sell and sell. There is, of course, nothing wrong with having sites who want to sell you something.

Yes, these sites may produce a few sales every day if their sales copy, traffic, and follow up “hard-sell” email messages are great.

But, I seriously believe that if you can build relationships and provide value first without the “hard-sell, pushy” email sales pitches, then you’ll be able to sell much more effectively.

Think about if for a moment.

The last time you went to the mall and some “pushy” salesman tries to hard-sell you on something, do you feel comfortable? Would you buy from him then and in the future?

Of course not!

Nobody wants to buy from a “pushy” salesman.

The whole article today focuses on why you should give and create value first before you can expect to receive anything, because it is very hard nowadays to just be able to make sales on your first encounter with your visitors. You must build beneficial relationships with your visitors first so that they trust you.

Believe me, trust is a very, very effective and vital component in successful selling.

This is also the reason why I highly recommend you build your own lists for your business. Put in some kind of opt-in form and ask for their email addresses in exchange for a freebie that they will get.

You have put in a lot of hard work to bring visitors to your site; don’t just let them go like that. If you don’t get their contact info, you lose them forever! There are millions of sites out there, what makes you think they will remember your site?

Always try to get their contact info so that you can follow up with them and give them more Free benefits such as tips and tricks related to your field. The point is to build good relationships with them on a consistent basis.

When beneficial relationships are built, trust will be formed. At the end of the day, selling your products and services to them become much easier.

Popularity: 77% [?]

I have been really busy these past few weeks preparing for the launch of my brand new product which is going to be released this Wednesday, August 6 2008.

However this product is made in the Indonesian language and specifically catered to the Indonesian people.

If you’re wondering why I made my new product in the Indonesian language, it’s because I am from Indonesia and I want to help my home people learn about Internet Marketing.

Most of the time they have difficulty buying Internet Marketing products out there on the market to educate themselves about IM because of their limited English skills. So here I am and I want to show them how they can make real money too from the Internet

This new product of mine that is going to be launched in just 2 days time is actually my third IM product in the Indonesian language.

The first two went very well when they were launched back a few months ago, and they are still bringing me in consistent money every day, right as we speak this moment.

If you’re at all interested in finding out more about my Indonesian IM blog and the two products that I currently have, you can click here to see them for yourself.

Just keep in mind that all of them are written in the Indonesian language and you won’t understand a single word I say, alright?

Some of you may be asking if I have any IM products that are in the English language.

I currently do not have a paying English product yet, but I have a Free report in English titled “Your First 100 Dollars Online” that will open your eyes to the world of Internet Marketing and show you how you can make your first $100 online.

So if you haven’t yet got yourself this report, go get it now. Hey it does not cost you a single red cent.

Having successfully launched two IM products with a third just a few days away, there are some lessons to be learned when it comes to creating your own products (now please take note that it applies to every niche, not just the IM niche):

1. You need to do some planning

You don’t have to plan every little smallest detail because if you do, you will probably suffer from too much planning and eventually not doing anything at all.

Most people who are planning to launch their products for the first time suffer from action paralysis because they plan too much and they go into too much detail.

Yes, you definitely need to do some planning, but just enough so that you know the crucial things that you need to take care of.

For me, doing some planning to launch a new product would include things like: registering a domain, hosting, setting up payment systems like PayPal to take orders, graphic design for the mini site, sales letter, product creation, etc.

2. You need to set specific datelines

After you have done some planning for your product launch, you need to set specific datelines for each individual task that you plan in step 1.

Specific datelines means doing such and such task by this date. For example, you might write down that you are going to get the graphic design for your mini site done by Monday, August 4, 2008.

Don’t just say ASAP (as soon as possible)! Because ASAP usually never comes.

3. What resources do you have available?

The next thing you need to take into account is what resources are available to you.

If you want to set up an affiliate script for your new product, do you know how?

Do you know how to design great looking mini sites with nice headers, footers, and 3D graphics for your new product?

If you are not good at these things, or if you don’t have a clue how to do it, it is best to out-task or outsource them to a professional.

Yes, you might end up spending more money; but you save yourself time which you can put to better use. Time that can be used to focus on the things that you are really good at.

Imagine if you know nothing about graphic design yet you try to design your mini site yourself. After spending tens of hours, you have just managed to design a mediocre header. Great!

4. Realize that you can’t be perfect

Just like nobody is perfect, no product out there is perfect either.

Especially when you are preparing your product to be launched to the market for the first time, it is okay for your product not to be perfect.

If you wait until your product is perfect before you actually launch it, you will never ever launch your product.

Just launch your product and improve it along the way. That is why a lot of products have version 1, version 2, version 3, etc.

The key here is to get your product out there, and everything else will follow

So those are the 4 tips about product creation that I have learned based on my experience in creating my 3 products. I hope you find them useful.

Popularity: 76% [?]

Newbie trying their hands to make money online are often confused how they can actually “make money online”.

They often ask themselves questions such as: “Where exactly is the online money at and how can I take advantage of this opportunity and make some money myself?”

If you are one of these beginners, I would recommend to you that the most straightforward and simplest way to make money online is through ads marketing or ads monetization.

What exactly is Ads marketing or Ads monetization?

Ads marketing or Ads monetization simply means that you earn money by selling advertising space to advertisers.

As simple and straightforward as that!

Traditional newspapers and magazines, which have been around for ages, make money by selling advertising space.

In the online world of Internet Marketing, it is practically the same. You can make money by selling advertising space on your website.

To successfully sell advertising space, you need to:

1. Set up a website of your own

Currently, the easiest way to set up you own website is by using a blog. I recommend using a Wordpress blog if you have a little money to spare to buy domain and hosting. However, if you have no money, you can also set up a Free Blogger blog.

To find out more about setting up your Wordpress or Blogger blog, you can grab my FREE report “Your First $100 Online” just by subscribing to this blog on the top right of this page.

2. Put in valuable content to your blog on a consistent basis

Now that you have your blog set up, the next thing you need to do is to put in valuable content to your blog.

Now pay special attention when I say “valuable content”. You must give valuable content that is beneficial to your blog readers, not just some rubbish and low quality content that you simply copy from another blog and paste it into your own blog.

By entertaining your blog readers on a consistent basis with valuable content that is useful to them, you make them happy they are more likely to return to your blog in the future.

These readers are also likely to recommend their friends to your blog if they feel they have benefited by reading the content on your blog.

The more people who know your blog, the higher your blog’s traffic, which lead us to point number 3…

3. Drive traffic on a consistent basis

Creating great content on your blog is terrific, but you need to do some promotion so that people know your blog exists in the first place.

There are a number of ways to drive traffic to your blog:

- write articles and submit them to article directories like Ezine Articles and Go Articles

- if you have some budget, you can use PPC (pay-per-click) advertising like Google Adwords

- social bookmark your blog’s content on sites such as Del.icio.us, StumbleUpon, and Digg

- participate in 1 or 2 forum discussions related to your niche

- trackback to other high profile bloggers’ posts from your posts

- comment on other blogs in the same niche

4. Finally, make money by selling advertising space on your blog

When your blog is visited by a lot  of people (hundreds or thousands) daily, you are ready to sell advertising space on your blog to make some money.

You can do this by selling advertising space directly without the help of third party vendors by putting up your own “Advertise here” page on your blog.

Some people, however, don’t want the hassle of handling the administration work of receiving payments, setting up and activating/de-activating ads, etc.

If this is you, then you can always enlist their help of third parties such as Google Adsense or Adbrite. They take care of all the administration processes, so all you need to do is just collect money if there are advertisers who want to advertise on your blog.

Popularity: 93% [?]

Running an information business can be really profitable if you know what you are doing.

Especially with the help of the Internet, things are really a lot simpler and cheaper. Talk about digital products like e-book, mp3 audio lessons, online video tutorials - all of these can be downloaded to your computer in a matter of seconds and minutes.

Still not convinced about running your own information business?

Well that’s okay because I have 6 great reasons why you should start an information business today :

1.

Look at the Internet. People are online searching for information. They are hungry for information.

Using the Google Keyword Tool, below are some results I found when I used the keyword phrase “how to” to search for relevant keyword phrases:

how to cook

how to draw

how to video

how to cite

how to dance

how to deal

how to dress

how to fish

how to hack

how to kiss

how to lose weight

how to make money

how to make out

how to make paper

how to network

how to paint

how to play guitar

how to tie a tie

how to type

how to videos

how to write a letter

how to books

how to braid

how to break up

how to build a deck

how to burn dvd

how to change oil

how to cheat

how to cook chicken

how to copyright

how to crochet

how to cut hair

how to date

how to do magic

how to download music

how to shave

how to smoke

how to commit suicide

How to type?  How to download music? How to shave? How to smoke? - I bet you didn’t think there are actually people out there going to Google searching for these kind of information, did you?

And how to commit suicide? Well now you know there are even people who want to learn how to commit suicide before they actually attempt to do it

My point is: the information business is huge, real huge. As can be seen from above, people are looking for all kinds of information.

2.

Look at Barnes & Noble, Borders, Amazon.com books section, Clickbank, or your local bookstores. What are they selling?

Of course they are selling information !

Need I say more?

3.

Very high profit margin (we’re talking hundreds of percent here) !

Say you’re selling information products in the form of e-books, mp3 audios, and online video tutorials. So your costs are your expertise and experience for creating the content in these products, domain and hosting (very cheap), some advertising costs if you have money (if you have no budget it can be free as well).

And to produce 1 e-book, or 2 e-books, or 100 e-books, or 1000 e-books, the costs are virtually the same as you “technically” do not have to produce them, since they can just be downloaded from your website.

What about mp3 audio lessons and online video tutorials?

Yes they, too, do not have any additional production costs, so to speak.

So you’re “technically” making 100% profit! Gosh, what kind of business can allow you to make 100% profit?

Even if you deliver your content in CDs, DVDs, or printed materials, you’re still making high profit margins.

4.

You work once and get paid on it forever!

Yes, get paid on it forever.

Your website is your salesman doing his job 24 hours a day, 7 days a week non-stop. He doesn’t need any rest, and he simply can’t fall sick.

And better still if you’re selling digital products, since almost everything can be automated. Your customer goes to your website -> he orders your product -> he puts in his credit card details -> he download your product from your site. And all of these sales processes are done and completed while you are on your vacation or while you sleep.

If you’re an employee working for someone else, you are trading your time in exchange for money.

If you’re a self-employed consultant with some kind of specialized skills, you are also trading your time in exchange for money.

There are only 24 hours in day.

The point is: when you run an information business, you are LEVERAGING on systems to work for you. Because of this, you can sell 10 information products to 10 different customers simultaneously.

5.

You can work from anywhere in the world (yes just like you’ve heard many times before, you can even work in your pajamas).

As long as you have a laptop and an Internet connection, you can run your information business from anywhere in the world.

This is not a dream; it’s very much a reality. The question is, how motivated or how bad do you want this dream to become a reality?

6.

It takes very little cost to start an information business.

You can start for as little as $100 to $1000. Compare that to running a brick and mortar business. You have rental costs, maintenance costs, electricity costs, staff salaries, inventory costs, capital.

Can you start to see how low cost this can be? And yet it can bring in returns up to 100%

Popularity: 59% [?]