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People like step by step information that provides clear, “step 1 do this, step 2 do that” type of instructions. It’s no different when it comes to learning the ropes of Internet marketing, and that is why this article is written to provide step by step internet marketing instructions.

Here are the step by step internet marketing instructions:

Step 1: Get Your Basics Right

Before anything else, get your basics right first.

I see so many beginners trying and wishing hard they make money the first day they start learning about Internet marketing.

This is almost impossible unless you’re providing some kind of service, as I’ve covered in this post.

You know what, before you even think about learning Internet marketing, you should make sure that you know how to operate a computer first. You must possess basic computer skills as they are REQUIRED if you want to succeed at Internet marketing.

This may sound straightforward, but I’ve had times where people come to me and say they want to learn Internet marketing when they don’t really know how to operate a computer.

Step 2: Determine Your Business Model

There are a number of different business models to choose from when you decide you want to do Internet marketing.

Do you wish to make money by selling ad space on your website or blog?

Or maybe you’d like to sell affiliate products in exchange for commissions?

Or maybe create and sell your own products for maximum income?

Step 3: What Market?

The next step is to determine what market or niche you’re going to enter.

You CAN’T just say you want to make money online from ALL kinds of different products and services - which is one of the biggest mistakes beginners make when they’re just getting started online.

What are you good at? Who are you recognized as from your friends’ view?

A lot of times, people have a hard time finding out what they’re really good at and they’ll say that they’re NOT good at anything. This is not true because everyone is good at SOMETHING. It’s just that they THINK this “something” that they’re good at is not really something that they can utilize to make money.

Therefore they say “I’m NOT good at anything!”

Ask your friends and family members to help you identify what you’re good at.

Step 4: Learn Basic Technical Skills

After you’ve determined your market, the next step is to learn some basic technical skills.

You don’t need to be a techie and you don’t need to learn all the technical skills out there. You only need to learn a few BASIC yet FUNDAMENTAL technical skills, and you can outsource the other more complicated tasks that require more in-depth technical skills to a programmer.

After all, you should be working on other more important aspects of your Internet business such as networking with other business owners, devising step by step internet marketing strategies and plans, as well as creating useful content/product for your customers and prospects.

Step 5: Drive Visitors To Your Website

It would be meaningless to have the most powerful product or service but nobody knows about it. You MUST drive visitors (also known as traffic) to your website so that they know your existence.

Step 6: Convert Your Visitors

After you’ve managed to get people to your website, you need to make them do WHATEVER you want them to do.

This is called CONVERSION.

You convert your visitors to whatever you want them to do - whether it’s clicking that AdSense ad, or buying that affiliate product, or purchasing your own product - the point is that you CONVERT them.

A lot of people (beginner and intermediate marketers alike) THINK that high traffic to your website means high income.

This is NOT true because if you can’t convert your website traffic, then you’ll be earning ZERO money!

The 6 steps above are the step by step internet marketing strategies that you should follow if you are keen on building your own Internet business empire.

If you want EVEN MORE step by step Internet marketing instructions that will help REPLACE YOUR JOB FAST, then be sure to check out my GOLD Coaching where I show and teach you STEP BY STEP how to REPLACE YOUR JOB on the Internet FAST.

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We Internet marketers buy a lot of products to help us in our business. I’m talking about information products and software.

Let’s say I’m a beginner who wants to learn about building a profitable Internet business. I will go out there and buy an internet marketing product that teaches me how to do what I want to learn - and that is to build an online business.

(Sure I can get free information about building an Internet business by searching on Google, but this will take me A LOT more time and effort as I need to weed through the good and accurate information from the bad ones…)

If I want to do a monotonous task over and over again, I’ll buy software that will help me do this.

So buying information products and/or software that will help us in our business is definitely a good investment.

The point of this article is not to argue about this.

The point is to remind you that before you buy any products, make sure you take the following factors into consideration first:

1. Do You CURRENTLY Need It?

There is no point in buying a product that you CURRENTLY do not have a need for. You might say that you’re going to buy now because of the special one-time-offer discount or early bird discount, but trust me, you’re going to forget that you’ve actually bought the product when the time comes to actually use it.

I’ve been a victim to this a lot in the past and still fall victim up to this date (although the frequency is a lot less now).

Suppose you’re a beginner Internet marketer trying to learn what domain and hosting is, and how to use an FTP program to transfer files from and to your server. It’s useless to buy an information product that teaches you how to JV (joint venture) with other established marketers because these marketers are NOT going to JV with you.

FACE IT. It’s a FACT!

Come on, put yourself in these established marketers’ shoes. If you’re a respected marketer and a newbie comes along and proposes that you promote his new, unproven product, would you do it?

The answer is of course: NO!

Therefore, a beginner should NOT buy the product that teaches how to JV with other marketers because he does not need it NOW. It’s going to be useless for him NOW.

If, however, I’m an established marketer CURRENTLY looking for ways to extend my network and get as many JV partners as I can, then yes I CURRENTLY do need this product and could possibly buy it if other criteria explained below are met.

Always assess your current situation to determine whether you need the product now or not. If you don’t need the product NOW, then do NOT buy it now. Buy it later when you need it later.

2. Are You Buying Based On Your Emotions?

The answer to this is of course “YES”!

As bad as you don’t want to admit it, YOU buy based on your emotions. Me too. So is everyone else.

Remember that sales letters (especially sales letters for information products and Internet business related software) typically contain A LOT of HYPE.

This hype is designed to send your emotions through the roof so that you’ll be “hypnotized” to buy the product in question.

The point here is NOT to ask you to COMPLETELY avoid using your emotions when buying products, since it’s almost impossible to do that (because of the fact that we are humans).

The point is to LESSEN your emotions when you are making a buying decision. Realize and understand that the sales letter for the product you’re eager in buying most likely contains A LOT of HYPE and therefore you should control your excitement.

Face the fact that 99.99% of the time, the product is NOT going to be as good and amazing as the sales letter makes it out to be.

When you can tone down your emotions, your buying judgment becomes a lot better.

3. Who Created The Product?

This is also an important factor to consider.

Do a Google search on the product creator’s name in quotes. For example, if the product creator is Welly Mulia, you go to Google and type in “Welly Mulia” (in quotes).

If no results show up, then DO NOT buy the product because the product creator has no previous track record and do not have a reputation yet. It would be a lot better to buy from someone who has a proven track record, or at the very least has an online presence of some kind.

If Google results show up when you run his name, check out the websites that show up.

Does he have a blog? If yes, spend some time browsing his blog and find out if he really is the real deal. Check out the quality of the blog posts. Observe the comments on his blog posts. See the Alexa rank for the blog to get a general idea of how much traffic the blog is getting.

What are other websites saying about him? Use common sense and your own discretion to judge whether he really is the real deal or just another scammer.

The more results Google return the better, as this will allow you more references to do your research.

If your research indicates that he is an honest product creator who knows what he’s talking about, then his product is probably worth buying.

(…but do NOT buy the product just because he’s an honest product creator; remember to also use the other 2 criteria explained above when making buying decisions)

The Takeaway:

The next time you want to buy an information product or software, make sure that you go over the 3 criteria above first.

If the product passes ALL 3 criteria, then you may go ahead and buy the product in question.

Remember, the internet marketing product must pass ALL 3 criteria; if it fails to pass even one of them, then you should NOT buy it.

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In my last post, I explained what Internet continuity programs are and why they’re so profitable.

In this post, I’m going to show you how to build a successful continuity program - or to be more specific, How To Build A CONSISTENT Online Business FAST Using Continuity Programs so that you can REPLACE YOUR JOB!

Step 1 - Overcome Information Overload And Focus On ONE Thing Only

With all the information out there about making money online, I’m 100% sure that you’re suffering from information overload. The first step you need to do is to overcome this illness.

Stop chasing one business opportunity after another. Stop looking for the “next big thing” because there is no “next big thing”. There is only hype attached to the “next big thing”.

Focus your mind and attention on only ONE thing - and that is to build a CONSISTENT Online Business FAST so that you can REPLACE YOUR JOB. Ignore the rest that have nothing to do with this.

Please pay special attention to the word “CONSISTENT” - you want your income to be consistent month in and month out. So what if you can generate $1000 today but fail to make any money tomorrow and the day later.

What you want is CONSISTENT income every month so that you can have a REAL business and peace of mind.

Step 2 - Learn Direct Response Marketing Skills

When soldiers go to war and fight for their country, they equip themselves with weapons and shields. You need to do the same by equipping yourself with Direct Response Marketing skills.

Why?

You are a small entrepreneur with limited budget to spend on your online business, thus you need to make the best use of your money.

You can’t afford to spend (and WASTE) BIG money like all the Fortune 500 companies. Every dollar counts, which is why you MUST learn direct response marketing skills so that you spend your money wisely on things that do WORK!

Step 3 - Learn Technical Skills

A lot of the “make money online” sites and gurus say BOLDLY that you don’t need to have ANY technical skills at all to be able to succeed in your online business.

(worse, they claim that you only need to click a few buttons on your mouse and you’ll make thousands instantly…)

I COMPLETELY DISAGREE!

Don’t cringe first at the thought of learning technical skills…

What I’m saying is that you MUST, at the very least, learn basic technical skills such as:

- how to connect your domain and hosting together so that when people type www.yourdomain.com, they are actually directed to your website

- how to create a BASIC html static web page

- how to set up a WordPress blog from scratch

No, you don’t have to learn programming. You can outsource the programming stuff to professional programmers who know what they’re doing and who can do the job A LOT BETTER and MUCH FASTER than you.

Why don’t you also outsource the three skills I mentioned above as well?

Because if you outsource even the most basic skills such as these three skills, then you’d have to wait for your technical guy to fix it for you if you need to make even the smallest change to your web page. This will take up a lot of time with the back and forth communication. Another reason is of course to cut down your expenses.

Step 4 - Create Your High Quality Freebie

Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.

This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.

Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.

Step 5 - Set Up Your Squeeze Page To Capture Leads

Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.

The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.

Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.

Step 6 - Create Your Continuity Program

This is the MEAT of what your customers are paying you money for. They pay you money to access your VALUABLE content to solve their problems.

The content of your continuity program, of course, have to be GOOD (as should your FREE content).

When people give their names and email addresses to get your freebie, they should be IMMEDIATELY presented with your continuity program offer.

Why immediately?

Because as mentioned in my previous post, people’s interests change VERY QUICKLY all the time. If you don’t ask for the sale immediately, then they might no longer be interested in your topic a few days later.

And one more tip: you do NOT have to create ALL the content beforehand before you actually roll out your continuity program. In fact, you only need to have the first lesson created and you’re good to go.

Step 7 - Package Your Continuity Program To Make It SELL

With tight competition in almost every market, simply presenting your “naked” continuity program for sale is not going to be good enough.

You need to MASSIVELY PACKAGE your continuity program so that it becomes irresistible and really ENTICING. Package it in such a way so that if people do not take up your continuity offer, they’ll really miss out on a lot of good, cool stuff.

You want to make your prospects think like this in their minds:

Join your continuity program = I can solve my problems

Don’t join your continuity program = My problems remain unsolved and I’ll continute to feel excruciating PAIN

Step 8 - Generate Visitors To Your Squeeze Page

I’m sure you’ve heard and seen this a thousand times before, but without visitors to your website, then everything is useless.

You can have the best continuity program in the world, but if nobody knows the existence of your program, then not a single soul is going to join your program.

This means zero sales and zero profits.

Once you have your freebie, your irresistible continuity program that is MASSIVELY PACKAGED, then you can start driving traffic to your squeeze page.

A small percentage of that traffic will be your customers, and most will just be freebie seekers who won’t join your continuity program. This is perfectly fine, because in EVERY MARKET that you operate and sell information products in, there are only a small percentage of buyers compared to freebie seekers.

Step 9 - Build DEEP Relationships With Your Leads/Subscribers

After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.

So what happens to these 98 people?

Simply leave them alone?

NO WAY!

What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!

Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.

Frequency is key here.

The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.

Step 10 - Use KILLER Email Marketing Tactics To SELL Your Continuity Program

In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.

Simply giving away free content all the time won’t make you money. SELLING your continuity program will!

Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.

The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:

Email 1: Free content

Email 2: Sales pitch

Email 3: Free content

Email 4: Sales pitch

Etc.

Where Do You Go From Here?

So there you have it, the 10 ESSENTIAL steps to building successful Internet continuity programs. If you do them correctly, you’re bound to REPLACE YOUR JOB on the Internet!

If you REALLY want to learn IN MORE DETAIL where I show and teach you STEP-BY-STEP How To REPLACE YOUR JOB On The Internet Using A Continuity Program, then I have some good news for you.

My brand new coaching program that teaches you EXACTLY this is going to be released Wednesday, 6 January 2010 @ 11am EST.

(…and I’m sure you’ll be in for a surprise when I reveal to you the tiny investment to this coaching program)

Just the perfect time for you to make your 2010 resolution - to REPLACE YOUR JOB On The Internet!

Stay tuned for more info on this alright?

In the meantime leave me your comments and questions below about Internet continuity programs…

Here’s to a Happy and Prosperous 2010!

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Just like 99% of the people out there, I started out part-time in my online business while maintaining a full-time day job.

(nope no continuity program of my own YET…)

I still remembered when I was just getting started back in 2006, I would wonder each night before I sleep when I was finally able to achieve a CONSISTENT monthly income so that I can do this full time.

Peace Of Mind

I kept thinking to myself when I can finally able to bring home a fix amount of income monthly that was able to support my life and lifestyle. Because I knew that if I can do that, I would have peace of mind.

(just a sidenote here - back then I was still a bachelor [hey I just got married last month ] and I live in Indonesia, which is fairly a cheap country to live in by American standards. Hence I only need a VERY DECENT amount of income to support and sustain my lifestyle  - considering I have no wife or kids to support back then).

I knew that if I can have peace of mind without having to worry if my income this month would cover my business costs, if it could support my lifestyle, then I can really focus my time and efforts to work on my Internet business and take it to the next level .

It doesn’t have to be mouth-watering income. Just an “okay” income that could support my (very basic and decent) lifestyle and that should be enough.

The Answer

I’ve heard about continuity programs a lot and it seems that having a continuity program of my own is the answer to my problem.

Just to make sure that you know what a continuity program is, a continuity program (from our perspective as a business owner) is a business where customers pay us a MONTHLY fee to access our products and/or services.

We see continuity programs every day, even though you may not be aware. For example, the hosting fee you pay every month is a type of continuity program. Your Internet service provider which you pay your monthly fee is another. Your cable TV provider is also another one.

Why Do Businesses Build Continuity Programs?

Because it’s VERY PROFITABLE. You see, there’s only a ONE-TIME INITIAL marketing cost to get that customer to join your continuity program for the FIRST TIME.

Once he joins your continuity program, he will pay you a monthly fee for using your product or service. This means that you incur ZERO marketing costs to attain this customer for the second, third, fourth, and subsequent months.

This translates to you achieving a very high profit margin for this customer since you only pay the marketing cost ONCE at the beginning of your interaction with him.

Your profit margin is going to be even higher if you run an Internet information business where your products are informational and digital in nature like showing and teaching people how to do this and that for a specific topic and delivering your teachings to customers electronically via digital downloads.

You don’t have any manufacturing costs, no inventory costs, and no delivery costs. Most of the time you only pay for hosting services ($10/month for shared hosting and can accommodate unlimited domains), your high speed Internet connection ($30/month), a domain name that you pay yearly ($10/year), and some initial investment in buying a computer and some software, and of course, your electricity bill.

Can you see the power of building a continuity program for your Internet business?

You get CONSISTENT monthly income EVERY month!

Here’s A Tip

When you sell your continuity program (sometimes known as “membership site” as well in the Internet marketing arena), do NOT use the word “continuity program” or “membership site” in your marketing messages.

Why?

Because people do NOT want to join a “continuity program” or a “membership site”. Instead use a much more appealing terminology such as “coaching program”.

Coaching program just sounds A LOT more valuable and personalized, and it’s perceived (at least by your customers) to be more “worth their money” than just a “continuity program” or “membership site”.

Think about it: I want you to answer me honestly…

Which one seems/sounds more attractive?

A coaching program that costs $20/month, or a continuity program that costs $20/month?

How about this: $20/month coaching program or $20/month membership site?

How Do You Build A Successful Continuity Program?

Okay, now that you know the importance of building a continuity business and generating CONSISTENT monthly income, the next question is: “how do you build one”?

Well, stay tuned for my next cool training as I’m going to reveal and show you how to do that - that is, How To Build A CONSISTENT Online Business so that you can REPLACE YOUR JOB fAST!

(…and please note FAST is different from INSTANT, because you need to treat this as a REAL business and work hard and smart to be able to successfully build a CONSISTENT business).

And one more thing…

Before you complain that REPLACING YOUR JOB is not appealing to you, think again.

Let me ask you this: I know there are A LOT of places online that teach you how to make a 6 figure per month online income. But if you’re struggling to make any money or if you’re only making a few hundred dollars every month, do you think you can make the BIG jump to a 6 figure every month?

HIGHLY UNLIKELY!

(this is, of course, contrary to what all the sites and gurus say out there… but well, they are just gurus and they don’t tell you the truth!)

Yes there may be a few people who can do that, but these people are EXCEPTIONS who produce EXCEPTIONAL results (and definitely NOT TYPICAL results)!

Learn to walk before you try to run okay?

Stay tuned for my lesson 2. I know you’ll love it!

What do you have to say about continuity program? I’d love to hear your thoughts, so be sure to leave them in a comment below…

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