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When it comes to Internet Marketing or business in general, the hardest part is making that first move.

That first elusive move or action that has the ability to turn around your destiny.

Yesterday while I was driving to pick up my girlfriend from work, I tuned in to a local business radio station.

There was this talk show called “Stupid people succeed faster”. Although it didn’t say faster than what, I can only assume faster than smart people?

Anyway, the guy behind this “Stupid people succeed faster” talk show is a somewhat well-known local businessman in my country. I have heard of his name before, though I forgot where. Maybe it’s through the local magazines or newspapers portraying his businesses and how successful he is.

The radio show went on to talk about how “stupid people” with only junior high or high school education, because of their ignorance, are not afraid to try new things.

These “stupid people” are not going to analyze all the possible scenarios before they try on something new. They would just go out there and take action, and if any problems arise, they just deal with it on a case by case basis.

Contrast this with the way how “smart people” (you know those with bachelor’s or master’s degree) would do things. These guys would plan ahead and analyze every possible scenario.

They would not take any action at all unless everything is planned out carefully and flawlessly. As you might already knew, nothing is perfect and you can’t expect to embark on something new and don’t face any unexpected problems along the way.

That, in a nutshell, is basically what the radio show is trying to convey.

I agree with the speaker to a certain extent in that unexpected problems do happen, and we can’t be perfect trying to plan everything before we actually take any action.

I do, however, disagree that we have to take action without any planning at all. In my opinion, if you fail to plan, you also plan to fail.

My view is that you still need to plan what you want to do. Just don’t try to be a perfectionist trying to plan and analyze every possible scenario before you actually take action. This will lead to action-paralysis, and eventually you take no action at all.

And if you take no action at all, then you achieve nothing!

I was once a perfectionist-wannabe as well. I would over analyze things down to every last detail.

And you know what, the more I analyze and plan, the more confused I became.

Fast forward a few years later (which is now) I have finally learned to take things a little easier and just let everything flow without much analysis.

It does not mean that I don’t plan and analyze before I do something. I still do, it’s just to a much lesser extent.

Mind you, I certainly don’t want to suffer from brain damage!

What about you?

Do you over analyze and over complicate situations and problems?

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In my previous post, I’ve laid out 5 reasons why most people attempting to make money online fail.

Today we are going to look at what traits or characteristics you really need in order to be successful in building a real Internet business.

There are 6 traits that you should possess:

1. Just do it

Human beings tend to over-analyze and over-complicate things and situations. This is especially true if you’re new at something.

Beginners trying their hands in making money online typically suffer action-paralysis. They are so afraid of making a wrong move that they end up not taking any action at all.

Doing something, even though it’s wrong, is still better than not doing anything at all.

If you just sit there and do nothing, you are bound to learn and accomplish nothing.

If you do something, you are bound to learn something and may or may not accomplish something.

Hello? Can you see how you are missing out when you don’t do anything at all?

And the other thing is that people tend to want to become perfectionists.

How can you do things perfectly when you’re just starting out and you don’t really know much about the subject?

Heck, even advanced Internet marketers still do wrong things every day, yet they continue to make money!

So my advice is to just do it! Just like Nike’s slogan J Making that first move is always the hardest, but once you start going, it will be easier consequently.

2. Open mindset, positive attitude, and a desire to learn

You must possess an open mindset and a desire to learn so that you can learn and absorb new things every day.

Your attitude plays a major role in determining your success in whatever field you choose to indulge in, not just in Internet Marketing.

Be confident of yourself, think positive. DO NOT say discouraging things to yourself such as “I can’t do this” or “I’m not a techie guy therefore I can’t succeed” bla bla bla…

Have you heard of the saying “You become what you think”? Well, let me tell you that this is very true indeed.

So instead of reinforcing negative beliefs that you are not capable of doing this and that, why don’t you install positive beliefs to yourself?

3. Treat it as a real business

To succeed in any endeavor, you need to focus and put a lot of effort and time in doing things that will eventually lead to your goals.

You must treat Internet Marketing as a real business, just like you would if you were to open a brick and mortar business.

You can’t say things like “Well, I’m just trying so it’s okay if I don’t do this right”, or “I’ll just try and see if this works, if not then I’ll try something else different”.

The problem with saying these kinds of things to yourself is that you don’t treat it seriously and if you don’t treat is seriously you simply can’t get any results!

4. Stay consistent

Do small things on a consistent basis to ensure that you build your online assets over time.

Success in the Internet business or in any kind of business is not about doing what is required only once or twice or thrice. It’s about putting in your effort consistently.

When you are just starting out, you can definitely start working on your Internet business part time. It’s definitely not a problem.

Hey, I started part time too 2 years ago

The important thing to always remember is to build your Internet business on a consistent basis over time.

Little baby steps can eventually lead to big results too.

5. Stay motivated

Initially when you are just starting out, you won’t see any results. You must, however, stay motivated and just keep on going.

It’s not because it’s Internet Marketing that you are not seeing results. It takes time and dedication to see real results, and it applies to any new endeavor you embark.

When you are feeling down or discouraged, seek ways to motivate yourself by going to your local bookstore and buy motivational and inspirational books, audios, or videos. You can also go to Google and do a search on motivational sites.

Get yourself pumped up whenever you are feeling down alright?

6. Stay humble

Always stay humble.

Yes, even when you are already making some money, do stay humble please.

Nobody knows everything, and by staying humble you’ll always be able to learn new things.

If you are arrogant, you will think that you know everything and that you are the best out there. When this happens, you stop learning.

Given the rate at how technology advances every day, when you stop learning you will eventually be left behind. When this happens, be prepared to say goodbye to your Internet business!

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If you’ve spent any amount of time online trying to make money on the Internet, there is a high chance that you haven’t made any money online. Or if you have, it’s probably a few dollars here and there.

Am I correct in saying that?

Why do I say that? Am I here to disgrace and discourage you?

Of course not!

You see, according to Business Week, “64.2% of the businesses failed in a 10-year period”.

What about Internet Marketing then? Well, even though I don’t know the exact figure, I can confidently tell you that the failure rate for beginners trying to make their mark at this Internet Marketing thingy is surely higher.

Not only is the failure rate higher, they fail much faster too!

And usually these beginners or newbie who haven’t made any real money online are skeptical about the whole concept of “earning money online”. But hey, it’s natural for them to feel this way. You can’t really blame them.

I, too, felt the same way 2 years ago when I was just getting started on my Internet Marketing venture.

Anyway, let’s get back to topic of why most people starting out in Internet Marketing fail. Well, there are 5 few reasons why:

1. They want instant results

Most people want instant results. They read some Internet Marketing ebooks or video tutorials today and they expect to be making money tomorrow. They treat these ebooks or video tutorials or home study courses like some kind of magic pills.

Well, well… nothing could be further from the truth…

When they don’t see instant (or fast) results, they whine and say “I’ve tried everything, but all of them don’t work!”

Sounds familiar, eh?

2. They are VERY lazy and they don’t want to work hard

Typically, people are lazy. It’s fine if they’re just lazy and they don’t expect any results.

But when you are lazy AND you expect to be earning lots of money online, then something must be really wrong with you.

There are no easy money, both online and offline, to be made. If it were easy, everyone would be rich. This is clearly not the case!

There is no Free lunch, my friend. If you want to earn big money online, then you must work hard and work smart consistently. You must be willing to pay the price.

I paid my dues by sacrificing my TV time, my hangout time with friends, my sleep time, etc.

3. They give up too easily

When these people fail to get any or little result, they simply give up.

They complain (yet again) “I’ve done everything, why is this not working for me?”

To be successful in anything, not just making money online, failure is a process one must experience. There is no one who is really successful at what he or she does who hasn’t had any failures in the past.

Failure is a process one must overcome. Unfortunately, most people do not realize this and they simply give up when their efforts are not yet yielding any results.

Think for a second: when you were a little kid trying to learn to ride a bicycle, did you miraculously manage to ride it successfully without falling off the bicycle at all, or did it take you some cuts and bruises on your hands and knees before you eventually learn how to ride it?

4. They don’t know where to start

Most people don’t have a clue where to start. They suffer from “information overload”. I sometimes suffer from information overload as well

What is information overload?

Information overload simply means that the amount of information you receive on a subject is way too much, so much so that you eventually don’t know where to start and in the end you don’t do anything at all about the information you’ve absorbed.

This leads to action paralysis = NO ACTION = No RESULTS!

5. They try their hands at everything

Today they’ll read an ebook about making money through Adsense, and then they’ll start implementing a few of the strategies covered in the ebook.

A few days later, they stumble upon this site about Forex trading, and they start doing some forex transactions.

Then a few weeks later, someone offers them a video course about marketing on MySpace and they’ll try to implement the tactics in this course.

You get where I’m going right?

The point is: they’ll try their hands at something new, without going deep on the things they’ve already learned before. Eventually they end up nowhere with a little bit of knowledge here and there.

Now that we’ve taken a look at the 5 reasons why most people fail to make money online, it’s time for 3 tips on how you can reduce your failure rate:

A. You must work hard and smart

Understand that to achieve real results in Internet Marketing, you need to put in conscientious effort, time, and dedication. There are no such things as overnight success! Realize that Internet Marketing is hard, and that you must put in extra hard work in order to make real money online.

B. Do not give up easily

Do not give up easily. Strengthen your mentality. Realize that to achieve success, failures are inevitable. If you fail, you get up and try again. If you fail again, try again.

As the saying goes, “there are no failures, only feedback”. Each failure is one step closer to your goal.

C. Focus on 20% of the work that leads to 80% of the results

Do you know that not all techniques and methods of making money online carry the same weight? What I mean is that there are some techniques and methods of making money online that are more important than others.

Have you ever heard of the 80/20 rule: the Pareto Principle? This is how Wikipedia defines it:

“The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity) states that, for many events, 80% of the effects come from 20% of the causes.”

This simply means that 20% of our work determines 80% of our outcome. Conversely, the reverse is also true, which is 80% of our work determines 20% of our outcome.

Your task is to identify the 20% work which will determine 80% of the outcome.

For example, if you’re just starting to learn about Internet Marketing, it would be silly to seek out big name joint venture (JV) partners and ask them to collaborate with you. You’re still a nobody, and they are already somebody. 99.99% of the time your proposal will be rejected.

Try putting yourself in their shoes: what would you do if you’re a well-known Internet Marketer and a guy who has just started to learn Internet Marketing seeks to collaborate with you?

I don’t have to answer that right?

If you’re a newbie, it would be a lot better if you learn the basics of Internet Marketing first rather than buying that e-book about how to secure JV partners.

The point I’m getting is: think for a moment and reflect on yourself where you are right now in the Internet Marketing business.

Identify the techniques and tactics that you do not need right now, such as securing JV partners as mentioned above. Once you’ve identified these techniques, be sure not to spend time learning them.

Your time would be better spent on learning the things that matter most to you right now

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