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If you have been doing affiliate marketing for some time, it’s good news for you because today I’m going to share a cool little trick that you can use to boost your affiliate promotions.

If you have no idea what affiliate marketing is, then to put it simply - affiliate marketing is the activities you undertake to promote products and services of someone or some companies in exchange for their commissions.

So you promote products and services => people buy => you earn commissions.

If you want a more detailed explanation of what affiliate marketing is, go download my FREE Report “Your First 100 Dollars Online” and consume it!

Now let’s get back to the topic at hand.

The normal cycle of affiliate marketing usually goes like this:

1. You choose the market/niche

2. You set up sites that sell your affiliate products

3. You drive traffic to your sites

4. Visitors come to your sites, and a certain small percentage of them will buy your affiliate products, meaning you earn money

Today I’m going to talk about number 3, which is driving traffic to your sites.

And when we are talking about driving traffic to sites, what comes in mind first?

Probably techniques such as SEO (Search Engine Optimization), PPC (Pay Per Click), forum marketing, article marketing, social bookmarking, etc. right?

For now let’s just focus on SEO and PPC and put aside all the other techniques all right?

Now when we talk about SEO what people usually do is this:

They go all out to optimize their sites for a few keyword phrases using awesome SEO techniques they have just learned.

And when it comes to PPC advertising campaigns, the following scenario is not uncommon:

They bid on a few keyword phrases on Google Adwords in the hope that their sites are shown on the first page of Google. (Just a little quick note to beginners - if you have no idea what Google Adwords is, again, go download my FREE Report “Your First 100 Dollars Online” and read it.

If you are promoting products or services that are in very high competitive niches/markets, then you will have a hard time trying to do well in your SEO and PPC efforts if you do exactly what everyone else out there is doing - that is, targeting or bidding keywords that are related to the niche in question.

What exactly what do I mean by that?

Suppose you are an affiliate trying to promote products in the weight loss or fat loss niche. I’m using the this niche as an example because it is a very competitive niche.

Now let’s choose a weight loss product to promote. I’d go to Clickbank, and after some time searching I found a great product to promote, which is called “Burn The Fat Feed The Muscle“.

Now if you were the “usual” affiliates like everybody else out there, then you’d surely go after keywords such as “weight loss”, “fat loss”, “lose your weight”, “lose your fat”, etc. for your SEO and PPC efforts.

Am I correct in saying this?

The trick is to NOT target those keywords that are related to the niche in question, but to target the product name in your SEO or PPC efforts.

Why?

Because by targeting the product name instead of the typical keywords related to the niche:

1. The competition is usually much lower (unless the product name is already very, very, very popular such as iPod, Playstation, Nintendo Wii, etc.), which means it will be easier for your SEO or PPC efforts.

If you go to Google and type in the keywords “fat loss” (in quotes), there are 5.470.000 competing web pages:

If you type in the product name “burn the fat feed the muscle” (in quotes), Google tells us that there are 322.000 competing web pages:

2. Traffic that comes to your site will be much more targeted and qualified, because these people voluntarily typed in the product name in Google and searched for it.

This means that he has probably been exposed to the marketing messages or promotions of this product before, and he is searching in Google by the product name to find out more about the product, and the reason he is finding out more about the product is mostly because he is interested in buying the product!

Contrast this when you target typical keywords related to the niche in question, for example “fat loss”.
People typing in “fat loss” do not necessarily mean that they are ready to buy. In fact, more often than not, they just want to get free information about fat loss.

Now there is one last thing that you need to make sure to make this trick effective - and that is to check whether people searching for the product name you are targeting.

If nobody is searching for the product name, why bother trying to rank for that keyword phrase?

Go to Google Adwords Keyword Tool (it’s Free):

Type in the product name, in this case “burn the fat feed the muscle” (without quotes).

Click “Get keyword ideas”

Select “Exact” from the drop-down list under “Match Type” and you will see the screen below:

It tells us that the keyword phrase “burn the fat feed the muscle” is searched in Google approximately an average of 5.400 times per month in the US.

That is 180 times per day. And this is only for the keyword phrase “burn the fat feed the muscle”, which is the product name.

You can be more creative by targeting other combinations of keyword phrases which have the product name in them. Looking at the above screen, you could probably also target “burn the fat feed the muscle ebook” or “burn the fat feed the muscle pdf”, etc.

And let’s not forget the above numbers are only for people searching in the US. You can also do some research for people searching in other countries?

How do you do that?

Well, if go back to the Google Adwords Keyword Tool you will see the following screen:

Click “edit”.

Just select the country that you want to do research on, type in the keywords, and click “get keyword ideas” and you’ll have a new research!

If you are hitting a bottleneck where you can’t seem to rank well for your targeted keywords in your SEO or PPC efforts, try out this “target the product name” trick now.

Not today or tomorrow, but now.

Remember, procrastination destroys your business!

Popularity: 95% [?]

Just a few days ago, Google had just updated its Google Adwords Keyword Tool in a way that will definitely benefit us as Internet Marketers.

So what’s the update about?

Well, if you have used this tool previously, you should know that this tool used to present the volume of searches for a specific set of keywords in a green bar fashion, and when you hover your mouse over these green bars, it would say “low search volume”, “avg search volume”, “high search volume”, etc.

In other words, it does not give us the exact number of searches performed for that specific set of keywords. It just gave us an idea of how popular they are.

Not very helpful isn’t it? (Although it’s still better than nothing).

We still need to use other sources to guestimate (guest estimate) the number of searches performed on that specific set of keywords.

Well now you don’t have to do any guestimate work anymore because Google Adwords Keyword Tool will give you the volume of searches not in a green bar fashion anymore, but instead it will give it to you in numbers!

Talk about convenience and how this will help us to more accurately predict the demand for a given set of keywords.

And when you know the demand for that given set of keywords, you can predict how popular that niche is.

Enough of the talk, let’s see this tool in action shall we?

Go to Google Keyword Tool:

Type in “home theater” as shown above and click “get keyword ideas”.

As can be seen from above, the keyword phrase “home theater” is searched 3,350,000 times in the US for the month of June 2008.

This means that “home theater” is searched 111,666 times in the US per day. This indicates “home theater” is a very popular keyword.

If you go down the list and take “home theater system”, “home theater design”, “home theater installation”, etc. into consideration, you will discover that the home theater niche is indeed a very popular niche that is in very high demand.

For your case, you simply need to type in the keywords you are interested in researching, and then click the “get keyword ideas” button.

So it can be seen that with this updated tool that will give us the search volume of a specific set of keywords in numbers, we can definitely predict the popularity of any niche more accurately than before.

Now we don’t have to stare at those green bars and wonder how much “low search volume”, “avg search volume”, or “high search volume” translates into numbers anymore. No more guestimating.

Excellent job, Google!

Seriously, I really am happy and excited about this updated tool as I am sure that it will benefit me and other Internet Marketers in terms of doing keyword and niche research.

What about you? What do you think of this updated tool?

Please post your thoughts in a comment below…

Popularity: 94% [?]