TRUE Results To REPLACE YOUR JOB

Archive for the ‘List Building’ Category

List Building Explained - I know this sounds cliché, but let’s REALLY think about this for a second…

WHY do you need to build a list? WHY must you build a list?

I’ve said this a lot of times and I’m going to repeat myself again here…

You build a list because of the ability to (more…)

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Today I’d like to share with you a painful business experience I recently went through and hopefully you won’t commit the same mistake I did. By sharing this experience with you, it is also my hope to give you some autoresponder tips.

We all know how vital and important (more…)

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Before I explain why I don’t like ad swaps, let’s talk about list building for a minute…

Everyone says the money is in the list.

And then there’s another group of people (me included) who say that “the money is in the relationship with the list”.

But (more…)

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Before I reveal how you can solve your squeeze page design problems in 2 minutes, allow me to explain why you need to create a squeeze page in the first place.

If you’ve been following me for any length of time, you know that I talk about (more…)

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Email Marketing Facts - All marketers talk about how the money is in the list, but VERY FEW actually talk about the email marketing facts (those negative FACTS you most likely don’t want to know) you ought to know as an online marketer.

Today’s training is exactly about covering these email marketing facts that you most likely haven’t heard before or that are CONTRARY to what you know: (more…)

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List building techniques - there is no doubt that you’ve seen and heard it time and time again that “the money is in the list”. While that statement is only partially true (the REAL statement should be “the money is in the RELATIONSHIP with the list”), you should, nevertheless, start building your own list if you haven’t started doing so yet.

But how do you build your list?

Here are (more…)

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In my last post, I mentioned that I’ve changed the tagline for this blog. Thanks to those who have suggested some great taglines to be used for this blog. I really appreciate your inputs, and have used them to change the sub-tagline of my blog to include my name for branding purposes.

My autoresponder messages are currently also (more…)

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In my last post, I explained what Internet continuity programs are and why they’re so profitable.

In this post, I’m going to show you how to build a successful continuity program - or to be more specific, How To Build A CONSISTENT Online Business FAST Using Continuity Programs so that you can REPLACE YOUR JOB!

Step 1 - Overcome Information Overload And Focus On ONE Thing Only

With all the information out there about making money online, I’m 100% sure that you’re suffering from information overload. The first step you need to do is to overcome this illness.

Stop chasing one business opportunity after another. Stop looking for the “next big thing” because there is no “next big thing”. There is only hype attached to the “next big thing”.

Focus your mind and attention on only ONE thing - and that is to build a CONSISTENT Online Business FAST so that you can REPLACE YOUR JOB. Ignore the rest that have nothing to do with this.

Please pay special attention to the word “CONSISTENT” - you want your income to be consistent month in and month out. So what if you can generate $1000 today but fail to make any money tomorrow and the day later.

What you want is CONSISTENT income every month so that you can have a REAL business and peace of mind.

Step 2 - Learn Direct Response Marketing Skills

When soldiers go to war and fight for their country, they equip themselves with weapons and shields. You need to do the same by equipping yourself with Direct Response Marketing skills.

Why?

You are a small entrepreneur with limited budget to spend on your online business, thus you need to make the best use of your money.

You can’t afford to spend (and WASTE) BIG money like all the Fortune 500 companies. Every dollar counts, which is why you MUST learn direct response marketing skills so that you spend your money wisely on things that do WORK!

Step 3 - Learn Technical Skills

A lot of the “make money online” sites and gurus say BOLDLY that you don’t need to have ANY technical skills at all to be able to succeed in your online business.

(worse, they claim that you only need to click a few buttons on your mouse and you’ll make thousands instantly…)

I COMPLETELY DISAGREE!

Don’t cringe first at the thought of learning technical skills…

What I’m saying is that you MUST, at the very least, learn basic technical skills such as:

- how to connect your domain and hosting together so that when people type www.yourdomain.com, they are actually directed to your website

- how to create a BASIC html static web page

- how to set up a WordPress blog from scratch

No, you don’t have to learn programming. You can outsource the programming stuff to professional programmers who know what they’re doing and who can do the job A LOT BETTER and MUCH FASTER than you.

Why don’t you also outsource the three skills I mentioned above as well?

Because if you outsource even the most basic skills such as these three skills, then you’d have to wait for your technical guy to fix it for you if you need to make even the smallest change to your web page. This will take up a lot of time with the back and forth communication. Another reason is of course to cut down your expenses.

Step 4 - Create Your High Quality Freebie

Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.

This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.

Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.

Step 5 - Set Up Your Squeeze Page To Capture Leads

Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.

The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.

Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.

Step 6 - Create Your Continuity Program

This is the MEAT of what your customers are paying you money for. They pay you money to access your VALUABLE content to solve their problems.

The content of your continuity program, of course, have to be GOOD (as should your FREE content).

When people give their names and email addresses to get your freebie, they should be IMMEDIATELY presented with your continuity program offer.

Why immediately?

Because as mentioned in my previous post, people’s interests change VERY QUICKLY all the time. If you don’t ask for the sale immediately, then they might no longer be interested in your topic a few days later.

And one more tip: you do NOT have to create ALL the content beforehand before you actually roll out your continuity program. In fact, you only need to have the first lesson created and you’re good to go.

Step 7 - Package Your Continuity Program To Make It SELL

With tight competition in almost every market, simply presenting your “naked” continuity program for sale is not going to be good enough.

You need to MASSIVELY PACKAGE your continuity program so that it becomes irresistible and really ENTICING. Package it in such a way so that if people do not take up your continuity offer, they’ll really miss out on a lot of good, cool stuff.

You want to make your prospects think like this in their minds:

Join your continuity program = I can solve my problems

Don’t join your continuity program = My problems remain unsolved and I’ll continute to feel excruciating PAIN

Step 8 - Generate Visitors To Your Squeeze Page

I’m sure you’ve heard and seen this a thousand times before, but without visitors to your website, then everything is useless.

You can have the best continuity program in the world, but if nobody knows the existence of your program, then not a single soul is going to join your program.

This means zero sales and zero profits.

Once you have your freebie, your irresistible continuity program that is MASSIVELY PACKAGED, then you can start driving traffic to your squeeze page.

A small percentage of that traffic will be your customers, and most will just be freebie seekers who won’t join your continuity program. This is perfectly fine, because in EVERY MARKET that you operate and sell information products in, there are only a small percentage of buyers compared to freebie seekers.

Step 9 - Build DEEP Relationships With Your Leads/Subscribers

After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.

So what happens to these 98 people?

Simply leave them alone?

NO WAY!

What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!

Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.

Frequency is key here.

The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.

Step 10 - Use KILLER Email Marketing Tactics To SELL Your Continuity Program

In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.

Simply giving away free content all the time won’t make you money. SELLING your continuity program will!

Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.

The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:

Email 1: Free content

Email 2: Sales pitch

Email 3: Free content

Email 4: Sales pitch

Etc.

Where Do You Go From Here?

So there you have it, the 10 ESSENTIAL steps to building successful Internet continuity programs. If you do them correctly, you’re bound to REPLACE YOUR JOB on the Internet!

If you REALLY want to learn IN MORE DETAIL where I expand the concepts and show and teach you STEP-BY-STEP How To REPLACE YOUR JOB On The Internet Using A Continuity Program, then my GOLD Coaching is for you.

For a limited period of time, you can test drive my GOLD Coaching for only $1. So be sure to get in while the offer is still available.

Click Here To Get In NOW

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… if you build the wrong list!

Almost every Internet marketer who knows what they’re doing is engaging in email list building activities.

As the famous saying goes “The money is in the list”…

(…by the way if you want to learn 2 proven ways to build your list fast, click here)

A Requirement

And no doubt about it, having a list to really make BIG money online is a requirement. You can argue that you make money via Adsense and as such you don’t need to build a list.

Well let me tell you that if you focus your time and effort instead on building your own list, building TRUSTING and MUTUALLY BENEFICAL relationships with this list, and presenting them offers that they’re interested in, you’ll earn SO MUCH MORE than just Adsense alone.

But making big money online, or should I say building a real Internet business, is not just about building ANY kind of list.

This is one of the biggest mistakes I see beginner and intermediate marketers alike make when they build their lists. I’m guilty of this mistake too (yes even to this present date I sometimes get sidetracked as well).

The BIG Mistake

The mistake I’m talking about is focusing on building a FREEBIE list.

What do I mean by that?

A Freebie list is a group of people who do NOT buy your products and services. And by FOCUSING your time and efforts on building this kind of list, you profits will be very INSIGNIFICANT.

You should instead FOCUS on building a BUYER list.

I’m not saying that you shouldn’t build a freebie list. You should and must, because in order to build a buyer list, you first need to build a freebie list.

You build a FREEBIE list - you build relationships with this list so that your subscribers know, like, and trust you - you present them with low cost offers to get them to your BUYER list - you offer more value with your higher-priced products and services (backend).

This is where the real money is made - via the buyer list and NOT the freebie list.

Convert Freebie Seekers Into Buyers

Again, my point here is once you have a DECENT lead-generation system in place to pour in leads into your sales funnel on a consistent daily basis, you should think about converting as much of these freebie leads into your buyer list.

Do NOT wait until you have the perfect lead generation system before you convert them. Notice I use the word “DECENT lead-generation system” and not “SUPER lead-generation system” above? By decent, I mean it doesn’t have to be super powerful like generating 50 fresh leads per day. Even 20 or 30 leads per day are good enough (at least for the time being).

If you wait until you have a super powerful lead generation system before you start converting your freebie list into your buyer list, then you’ll be missing out on a lot of profits.

Want me to give you another strong reason why you should convert them as soon as possible?

People’s Interests Change All The Time

Well, people’s interest or “hotness towards a particular topic” change around a lot very quickly. For example, today I might be interested in learning how to play golf. Next week, I’m no longer interested in golf but instead interested in fishing.

Do you see where I’m going with this?

Since people’s interest change around a lot quickly, you want to make sure that you convert as much people in your freebie list into your buyer list as soon as you can. Because if you wait around too long, your subscribers may no longer be interested in your subject.

To build your own BUYER list, you need to have your own product. But don’t cringe at the thought of this yet, because creating your own information product can be done in 1 day or less.

How To Create Your Own Product In 1 Day Or Less

You simply interview an expert in your marketplace over Skype and record the interview and you have an audio product ready. If you want to learn more about how to create your own high quality information product in 1 day or less, go take a look at my Instant Product System guide.

Another tip for you: you can make money from your freebie list even before you have your own product and before you build your buyer list. The way to do this is to promote an affiliate product that is closely related to what your topic is about. For example, if you’re building an audience who are golf beginners who want to learn how to play golf well, then offer an affiliate product about learning how to play golf for beginners.

Never, ever wait until you have the perfect, super-duper lead generation system before you convert your freebie list into your buyer list. Because it will never be perfect. No system in the world is perfect.

Now that you understand the importance of a buyer list, go build one today. Leave your comments and thoughts below about email list building, as I’d LOVE to hear them…

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More often than not, FREE is not really FREE. Especially when it (the word “FREE”) is used in marketing messages. In the Internet marketing (IM) world, the usage of “FREE” is even more commonplace.

Everyone and his dog is offering FREE ebook, mp3, or video downloads of the best guide or course on how to make money online, on how to lose weight fast, on how to get the perfect lady/man, etc.

But to get the “FREE” downloads, you have to “give up” your name and email address.

So in this case, is FREE really FREE?

Different Opinions About The Word “FREE”

Some people believe that when something is Free for grabs, it should mean just that - Free unconditionally. They don’t have to enter their name and email addresses just to be able to get the Free stuff.

Others (especially marketers), on the other hand, think that getting something for Free BUT with certain terms and conditions, is perfectly fine.

Do you want to know what I think? Honestly?

As you’ve probably already have guessed, being the marketer that I am, I think the same way as other marketers do - Free can be Free only when certain terms and conditions are met. In my case, since I’m running an Internet business, the Free stuff I give away would have to exchanged with the email address of the person requesting the Free stuff.

It’s All About Leverage

As competition gets tougher in every market everywhere, offering something for Free in exchange for an email address is “almost” required. We’ve all spent so much time, effort, and money to bring visitors to our sites, and if we simply let them download the good Free stuff without getting their email addresses, then we’re NOT leveraging our work.

Every time we want to get new visitors, we have to do all the hard and tedious work all over again. Think article marketing, forum marketing, blog commenting, etc.

Spend 40 hours driving traffic = 100 visitors = 1 sale

To get 10 sales, you have to spend 400 boring hours to drive traffic!

But if you collect visitors’ email addresses, then you can LEVERAGE the work that you do today for the future. You have the power to send visitors to any web page you please since you have their email addresses.

This is exactly the reason why every marketer is trying to bribe you with “FREE” ebooks, audios, or videos in exchange for your email.

(…by the way, if you want to know how to build your list fast, I reveal 2 proven ways in this article – and this time it’s REALLY Free without any terms and conditions. I promise! )

But is it ethical to do so? To say that it’s FREE when in fact you have to “pay” for it using your email address?

This is very subjective and there are always two sides to every coin.

Visitors, if given a choice, would almost always prefer getting the Free downloads for Free WITHOUT any buts or ifs.

Marketers (the website owners), always prefer visitors “pay” with their email addresses in order to get the Free downloads.

So Where Do You Draw The Line?

In my opinion (and YES I’m a marketer and I’m PROUD to be one), as long as you DON’T abuse visitors’ email addresses by sending them sales pitch emails every day or sending them emails that are totally unrelated to the Freebie they downloaded in the first place, it’s okay and fine.

What I’m saying is: if your Free download is about how to get the perfect dating partner, then you DO NOT send them emails about making money online, and vice-versa.

Some people (visitors and marketers alike) would argue that you should provide the Free downloads TOTALLY free without any conditions at all, including NOT requesting visitors’ email addresses. They say that if your Freebie is REALLY THAT GREAT, then people would subscribe to your list VOLUNTARILY without you “forcing” them to give up their email addresses just to be able to download your Freebie.

That makes a lot of sense doesn’t it?

If they like your Free report, surely they want to get into your list even without you “begging” for their email addresses.

I’ve tried this method before, but I find that “forcing” visitors’ to leave their email addresses in order to get my Freebie works better for me.

It Is Human Tendency To Forget

I think part of the reason is because all of us are busy. Even when John gets so excited and impressed by our freebie, and he says to himself that he’s going to get into our list to receive further related information, he might not REMEMBER to take the necessary action to subscribe to our list.

John wants to subscribe but he forgets. And with people living busier lives than ever before, people get more forgetful.

By getting John’s email in the first place when he requested for the Free report, even when John forgets a day or two later that he has already downloaded the report, we can send him an email reminding him to consume the report and follow up with him again in the very near future to build good relationships with him.

Good relationships = easier to sell products/services = more $$$

Your Thoughts?

I’d LOVE to hear your thoughts about this. What do you think have to say about ethical Internet marketing? Do you think FREE should really mean TOTALLY FREE without any terms and conditions? Or do you think it’s alright to “force” people to give you their email addresses VOLUNTARILY in order to get your Freebie?

Let me know your thoughts in a comment below…

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