30 Days Of Insanity

Every day since my first exposure to internet marketing back in June 2006, I’ve been dreaming about the day that I’d earn lots of money (as in 6 figures per month in my case). Initially, just like any newbie would, I’d dream about earning lots of money instantly (as in days or weeks) by pressing some kind of magic, secret button.

But after a disappointing year or so, I learn that it’s just not going to work. That is just a dream going nowhere.

I’m Slow

The read more…

How To Get JV Partners (even when you don’t promote their products)

how to get jv partners

How to get JV partners – First of all, be realistic. Although every product owner wants the gurus in their field to promote their product or service, that is NOT going to happen!

99% of the time your JV proposal is going to be rejected, and it doesn’t take a genius to understand why.

Put yourself in the gurus’ shoes. If you were a guru, you’d get read more…

Internet Marketing Ethics – Will You Stoop So Low For Money?

internet marketing ethics

Internet Marketing Ethics: Some people (and marketers) will just do anything for money, even if that means using dishonest and unethical means.

They don’t really mind and they don’t really care about it as long as they make money. Their first priority is always about making more money and they will stoop so low just to be able to do that.

Do you think read more…

Step By Step Internet Marketing

People like step by step information that provides clear, “step 1 do this, step 2 do that” type of instructions. It’s no different when it comes to learning the ropes of Internet marketing, and that is why this article is written to provide step by step internet marketing instructions.

Here are the step by step internet marketing instructions: read more…

Business Tag Line (For Blog) Changed

businesstagline

Just a few days ago, I changed something important on my blog.

Can you spot what change I made to my blog?

If you are a loyal reader, yep, you’ll no doubt have noticed that I changed the business tag line to this blog.

Previously, the tag line was: “Make Money On The Internet With Welly Mulia”.

Now, the new tag line is: “TRUE Results To REPLACE YOUR JOB”.

What do you think? Which is better?

I chose the new tag line because read more…

How To Motivate Others (And Yourself)

how to motivate others

There are 2 primary ways on how to motivate others, namely via pain and reward.

Pain means if you do NOT get the job done, or if you do NOT achieve the target, you’re going to get punished.

Reward means if you get the job done, or if you achieve the target, then you’re going to be rewarded with some kind of prize.

Which do you think is a more powerful force in motivating people to get the job done (or in other words get them to achieve their targets)?

The answer is PAIN, although there are some people who are going to be more motivated at the thought of receiving some kind of reward. Most people, however, FEAR pain more than they like receiving reward.

Let’s talk about reward

In general, humans can be divided into 3 categories:

1. People who MAKE things happen

2. People who WATCH things happen

3. People who SAY “what happened?”

Imagine you’re the sales manager for a large corporation. Sales have been slow for the last few months, and you want to motivate your sales team so that they can sell more products.

You say to them:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a very attractive compensation package.

If you can make 30 sales a month (that’s just 1 sale/day), then the company is going to give you an ADDITIONAL commission of $20/sale – that’s EXTRA money on top of what you’re currently already getting for each sale.”

For the first category (people who MAKE things happen)

They are optimistic and INTITIALLY they’re going to be excited about this extra commission and will probably go all out to make sure that they get the biggest commission possible.

I say initially because most of the time people can’t endure temporary setbacks and they expect to see instant results.

Even for this first category of people, who are deemed as possessing the best attitude compared to the other 2 categories of people, their perseverance and will is NOT strong enough and they’ll typically give up before achieving any results.

Only a very small minority of people can handle failures and setbacks well, and these are the people who will eventually achieve success.

For the second category of people (people who WATCH things happen)

They are FAR LESS optimistic as the first category. They are a LITTLE bit excited about the possibility of earning extra commissions, but not as excited as the first category of people.

They’re afraid that if they try to go all out they will fail, and/or they’re afraid that the company will not keep up its promise of giving extra commissions. They do NOT want to be the first one to go all out.

They must see and witness OTHER PEOPLE going all out, succeed, and receive the extra commissions first before they want to go all out themselves.

Their thinking is along the lines of:

“Rather than wasting my time on something that may not be achievable, let’s just wait if other people can achieve it. Even if they can achieve it, the company may not keep its promise by honoring the extra commissions. If someone can actually do it and get paid the extra money, then I’ll go all out. But until then, let’s just wait and see.”

For the third category of people (people who SAY “what happened”)

These people are oblivious to what’s happening around them. They don’t pay attention to what’s going on and they don’t really care.

Only when GOOD things start to happen to their co-workers (getting the extra commissions in this case) do they start to ask “what happened”?

Let’s talk about PAIN

Earlier I said that pain is a greater motivator than reward when you want to ask somebody to do something that he doesn’t want to do.

In the extra commission’s example, reward (the extra commissions) was used to motivate employees to work harder to increase sales.

If, instead of using a reward, you use PAIN to motivate them by saying:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a punishment system.

If you can’t make 30 sales a month (that’s just 1 sale/day), then the company has no choice but to fire you immediately.”

Now, how do you think your sales team will react?

Yup, they’re going to be both angry and scared at the same time. Angry with the company for setting such strict measures. Scared because they’re afraid that if they can’t achieve 30 sales/month, they’re going to lose their jobs.

(…this means no income – who is going to feed the family? Who is going to support them?)

In this case, all three categories of people – those who MAKE things happen, those who SEE things happen, and those who SAY “what happened” are going to be WORKING THEIR a** off! This I can guarantee!

BUT…

A better and greater motivator would be to use PAIN and REWARD together, like this:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a punishment system.

If you can make 30 sales a month (that’s just 1 sale/day), then the company is going to give you an ADDITIONAL commission of $20/sale – that’s EXTRA money on top of what you’re currently already getting for each sale.

However, if you can’t make 30 sales a month, then the company has no choice but to fire you immediately.”

Used together, PAIN and REWARD becomes a LETHAL combination to “force” someone to do something that he or she doesn’t like.

How can you use this in your internet business?

Set a pain and reward system in your Internet business. If you succeed in achieving your goal, give yourself a reward. If not, use SEVERE pain to punish yourself SEVERELY.

Example:

BOLDY tell your close friends and family members (especially those who have been ridiculing you that you should stop dreaming of making money online) that you’re going to achieve X amount of income from your Internet business.

If you succeed, of course you’ll be happy with all the extra income you’ve gotten – this is the REWARD.

If you fail, then you’ll be very embarrassed (especially with those who have been ridiculing you all this time) – this is the PAIN.

This is exactly how to motivate others and yourself.

What do you think? Have you ever used PAIN and REWARD to motivate yourself both in business or in life? Let me know in a comment below…

Reciprocity Marketing – How To Use Reciprocity In Your Business

reciprocity marketing

In this post, we’re going to take a look at how to use reciprocity marketing in our business.

But before that, let’s take a look at what the word “reciprocity” means.

Reciprocity, taken from Wikipedia, means:

“The norm of reciprocity is the social expectation that people will respond to each other in kind-returning benefits for benefits…”

In simple English terms, it means that we, as human beings, have a tendency to respond to other people the same way how they treat us.

If Bob is kind and nice to you, you feel the need to be kind and nice to him. Barring some exceptional rare cases, it’s just human nature to react that way.

I say barring some exceptional cases because there are a few rare people out there who do not appreciate the kindness other people are showing them, and instead of returning the kindness back, they simply do nothing, or worse, they return back with ill intentions.

However, today’s post is about the former – which is to return one’s kindness back.

Let me give you an example of reciprocity in action in our everyday lives

Let’s say your birthday is around the corner, and today you accidentally meet your long-lost friend, John, whom you’ve never met in 10 years.

John still remembers your birthday, and on your birthday he gives you a birthday present.

What do you do?

If you’re like me or most people, you’ll most likely feel happy and have a sense of guilt at the same time. Happy because your friend still remembers your birthday even though you guys never met for 10 years. A sense of guilt because John has just given you a birthday present and you feel the need to reciprocate – you want to give John a present back to express your gratitude.

Reciprocity In Business

In our business, if we use the power of reciprocity correctly, we can attract more customers and hence make more sales as a result. The way to do this is to give away for FREE cool and high quality content that other people would normally charge.

Who do you give away to?

Your subscribers, prospects, customers, and blog readers.

Give away unconditionally and expect NOTHING in return. Even though deep down inside you’re expecting them to reciprocate by buying your products in the future, now is NOT the time to think about: “What can I get from these people? Will they buy my products?”

Trust me, just give away UNCONDITIONALLY and the rest will take care of itself and everything will come NATURALLY.

During the initial stages when you’re giving away cool, high quality content all the time, you’ll most likely not see any results. Your efforts will SEEMINGLY go to waste. But I promise you, your efforts will not go down the drain.

(…even if it were to go down the drain, you can still repurpose the content in other ways so your precious time and effort in creating that content will not be wasted)

Give it time and be patient

All your efforts will pay off in the future when you start to gain momentum. It’s just like a snowball going down the mountain – initially the snowball is small and moves at a moderate speed. As the snowball falls down the mountain slope, it picks up more snow and therefore falls faster. In the end, what started out as a small snowball turns into a GIANT snowball.

Your marketing efforts are the same. You need to give it time to pick up momentum. NEVER EVER expect instant results!

As a sidenote, the power of reciprocity can also be used “wrongly”. An example in the Internet marketing or Internet business world is where the marketing gurus scratch one another’s back by cross-promoting one another’s products.

I’ve talked about this before, which is called “Crazy Guru Promo Emails“.

Basically Guru A promote Guru B’s new product that has just launched on a massive scale; and the next time Guru A has a new product that is going to be released, Guru B will return the favor by promoting it.

Please note I’m not against promoting products. What I have a problem is these gurus promote products without even reviewing the product being promoted first – they just do it for one reason, and that is so that their next product can be promoted by the guru whose product they’re currently promoting.

So what’s the takeaway for today’s article?

Answer: Use reciprocity marketing in your business and give away for FREE high quality content that your competitors would normally charge. This will make your subscribers, prospects, customers, and blog readers feel indebted to you, which will in turn make it easier for you to ask something back from them in the future in the form of asking them to buy your products.

Let me know your thoughts and comments below…

Deliver Customer Satisfaction = No Cost Marketing?

deliver customer satisfaction

Back To Where It All Started

About 3 weeks ago, a customer of WOW Minisites placed a design order to have an ecover created for one of her products. For simplicity reasons, let’s just call this customer C.

(By the way if you’re still in the dark, WOW Minisites is a minisite and ecover design service specifically catered for Internet marketers and product owners, and WOW Minisites is one of my Internet businesses).

The turnaround time for delivering an ecover is 3 working days or less. Yet, after a week we still have not designed C’s ecover.

You see, for some weird reasons (I‘m guessing a human error on our part), our team did not receive C’s order, even though she had paid in full.

So a week passed and realizing there still weren’t any updates on her ecover, C contacted us and asked about her order. It was then that we realized that we missed C’s order and had not even started on designing her ecover.

We immediately refunded C’s money completely and offered to design her ecover for Free PLUS another completely different ecover Free of charge as well. In addition, we started work on C’s order at once and in a few hours time, we completed her ecover design.

Very Impressed

C was so impressed by what we did for her that she said she’ll come back to us for ALL her graphic needs PLUS she is going to refer our service to LOTS of people.

This is real proof that if you provide GREAT customer service and deliver customer satisfaction, then people are going to be so impressed with you (even after you’ve disappoint them) that there’s a chance that they become your customer for life.

And the really AWESOME thing is they will talk about us and refer their friends to our service.

How cool is that? This is word of mouth marketing at its best! And you don’t even have to spend a single red cent!

Customer Service Is THAT Important

In running a business, you simply can’t SURVIVE without providing customer service.

In running a SUCCESSFUL business, you simply CAN’T DO WELL without providing GREAT customer service.

I hope you pay very close attention to the 2 statements above as they are THAT important.

As humans, we are prone to make mistakes. Even computers make mistakes too when they start to crash. Computer programs and softwares also have bugs in them.

That said, it is okay to make mistakes. The most important things are:

1. Learn from the mistakes so as not to commit the same ones in the future

2. Compensating our clients for the mistakes we’re responsible for

Saying “Sorry” Is NOT Enough

Number 1 is pretty self-explanatory.

Number 2 means saying a mere “sorry” to our customers is NOT enough. It may be enough a few years ago when you don’t really have a lot of competitors and apologizing for something you’ve done wrong can get you by.

With the fierce competition out there today in virtually every market, doing “just enough” to “get by” is almost guaranteed to doom your business.

Customers have a lot of choices today when it comes time for them to buy whatever they want to buy. Why should they choose you over your competitors? More importantly, everything else being equal, why would they WANT to choose you when your customer service is subpar compared to that of your competitors?

Though price is an important factor, competing on price alone is not enough in this day and age.

While there are a few different ways to differentiate yourself from the competition, one of the best ways is through EXCELLENT customer service.

Because when you provide excellent customer service and customers are satisfied, then they’ll keep coming back for more and they’ll be very eager to tell their friends about you.

Customer service experience is a BIG DEAL to most, if not all, customers.

Summing Up

To sum up this post, we’ve learned that:

Providing above-average (GREAT) customer service to deliver customer satisfaction is one of the most important factors that will determine the success of your business. Be sure not to disappoint your customers. If you do disappoint them, make sure you find a way to compensate them for the error on your part. Don’t simply say I’m sorry because sorry is not enough.

By the way, if you’re interested in learning more about satisfying your customers, you can take a look at an article I wrote some time back.

Please post your thoughts and feedback in a comment below as me and other blog readers would love to hear what you have to say…

Meta Description Goes Here – How To Boost Your CTR

I’m sure by now you’re already aware of how “meta tags” such as “meta description” or “meta title” or “meta keywords” play roles in optimizing your web pages in search engines like Google.

Everywhere you go in the forums or blogs, there seems to be a lot of discussions on search engine optimization (SEO) techniques.

It is very common to see or hear from these sources that to rank well in the search engines (especially Google in particular), you need to have as many 1 way incoming links that point to your web page that have the targeted keywords as the anchor text of the links.

Apart from incoming links, you most likely also learned from these sources that you need to have your targeted keywords in the title tag of your web page.

Then you also need to have your targeted keywords in the “meta keywords tag”.

The One IMPORTANT Aspect That Is Neglected

While all of this is true, there is one important aspect about SEO techniques that is truly neglected.

I’m talking about human behaviors and their/our interactions with how everything is connected.

If you think deeply enough, you’d realize that everything we as marketers or business owners are doing, be it generating traffic using SEO techniques, capturing visitors’ contact info to turn them into leads, and then following up with them to convert them into customers – everything that we are doing at each step of the process involves human interaction.

Even though you could argue that you’re using automated systems to drive traffic and utilizing autoresponders to follow up with your prospects and therefore involve no human interaction on your part, in the end, you still have to interact with your prospects regardless of the method of interaction.

Autoresponder is just a means of communicating with them (your prospects) to ensure that they are in the right hands and that they should trust you. For all you want, you can also follow up via phone or snail mail. That would be A LOT more expensive and time-consuming though. However, that is not what this discussion is about.

The underlying point I’m trying to convey here is that your leads/prospects are still HUMAN BEINGS who need to be treated as HUMANS. This shouldn’t be any different when it comes to optimizing your web pages for search engines.

After all, it is humans who are searching for information using search engines. It is humans that will eventually visit our web page and read/listen/watch what we have to say. It is humans who will finally buy our products and give us their money.

The Search Process

A user who is searching for information using search engines typically follows this process:

1. User types a relevant keyword to whatever he is searching for in Google.

2. Search results are returned and he performs one of the following actions:

A)

He may or may not click the first web page returned (even though there is a high possibility that he is going to click it since it is the first result and humans read from top to bottom)

OR

B)

Instead of clicking the first result, he scans through the first 10 web pages that are returned and he chooses one that is the most relevant to whatever he is searching for (based on what he sees).

For example, take a look at the top 4 Google results below for a particular keyword phrase:

If you were searching for information on how to make money online, and you’re scanning through quickly to decide which one to click, which one would you choose?

Narcissism reasons aside, I’d most likely click the 2nd result first (which happens to be my blog you’re reading right now). I’m sure you’d click the 2nd result first as well.

Why?

Because the description says “The Beginners FREE Place To Learn How To Make Money Online”, which is what I’m looking for PLUS it’s FREE to learn PLUS it definitely has more persuasive power in enticing me to click on it than the other 3 results. So I’d say to myself “Why not click this one first”.

This illustrates that it is possible that a person may choose to click the number 2nd,3rd or 4th result FIRST before clicking the first result.

This proves my point about the importance of catering to humans as well when you’re doing SEO to optimize your web page, because after all, it is humans who are going to read what you have to say. While the ranking of your web page in search results is important, so is the way of how you present/persuade humans to click your site.

Present What You Want Them To See

And the good news is there is a way to present whatever information you want people to see, just like the example above where I managed to put in the words “The Beginners FREE Place To Learn How To Make Money Online”.

I did that by using the “meta description tag”. Whatever I insert into this meta description tag will be shown right under the title of the web page:

The title of the web page (or meta title tag) is “Internet Business Make Money Online | Make Money On The Internet” (without quotes).

The meta description tag is “The Beginners FREE Place To Learn How To Make Money Online” (without quotes).

Summary

To summarize what we’ve covered in this post, we’ve learned that:

1. While catering to what search engines want for good search engine rankings is important, so is catering to humans. It is because of humans that search engines were created in the first place, to make searching for information easy and fast.

2. You can use the “meta tag description” to put in a persuasive description for your web page to describe what your site is about, so that you can entice people to click your site. When done correctly, you can outperform web pages that are ranking higher than you in the search engines.

Please post your comments/opinions about this “Meta Description Goes Here – What It Has Got To Do With Your CTR” post in a comment below. I’d like to hear what you have to say…

GetResponse 6.0 Is A Terrible Mess!

make money on the internet

Having been a satisfied customer of GetReponse since 2006, I have to say that I’m no longer impressed by its service.

For the sake of people not knowing what GetResponse is, GetResponse is an autoresponder company that provides email marketing services so that marketers can follow up with their prospects/exisiting clients to sell more products and services to them.

I first signed up for GetResponse in mid-to-late 2006 (I forgot the exact date) and have always been a satisfied customer until July 5, 2009 when it did a major upgrade to its system to version 6.0

The Upgrade To Version 6.0

The upgrade was a COMPLETE DISASTER as it turns out that many important features that were previously working were now either not working at all or working only partially.

I was tempted to blog about my frustration with their new upgrade, but managed to suppress my temptations after I’ve reminded myself of the fact that it’s okay to have some bugs in the script when you’re doing a complete system upgrade.

However, in my opinion, this has to happen reasonably.

It is now July 15 as I blog about this (which is 10 days after the major upgrade). 10 days have passed and there are still bugs that affect me and tens of thousands of customers.

This is TOTALLY NOT ACCEPTABLE! These bugs are costing me and other marketers money. Every other day that the bugs are not resolved is money lost!

Though I’ve not done a thorough analysis of the functionality of every single feature they offer, below are some key disappointments that I’ve experienced as a customer. Please note that bugs that have been resolved as of this writing are not included below. I’m ONLY going to report bugs that have not been solved at the time of this writing.

The Frustrating Problems That I’ve Experienced (That Have Not Been Resolved)

1. [[sig]]code for signature that is used in the previous GetResponse is not working in the new GetResponse.

The weird thing is [[sig]] is changed automatically to [[pre signature]] which is also not working. Have to manually change all instances of [[pre signature]] to [[pre sig]] across ALL campaigns to get it to work.

2. Dashboard says “last newsletter” sent out, when in fact it’s not the last newsletter.

3. [[ref]] code is not working.

This is a VERY IMPORTANT feature for tracking how we acquired our subscribers. By knowing where our subscribers came from, we can focus our efforts on the marketing methods that generate the best results, thus giving us the best bang for the buck and time invested.

When querying GetResponse for subscribers that were associated with a particular [[ref]] code, no results were returned. This is true for subscribers acquired BEFORE the upgrade and partially true for subscribers acquired AFTER the upgrade.

I say partially true because for some weird reasons, subscribers acquired AFTER the upgrade sometimes show up and sometimes they don’t.

4. Export via CSV not working properly.

When exporting subscribers’ to CSV format, the results returned under the “ref” column and our own custom fields column are wrong. It’s basically printing the same results from top to bottom.

5. Daily report not working.

Even though I’ve set up a daily report of subscribers that were added to a certain campaign to be emailed to me every day, I did not receive this daily report until only a few days ago. However, even though I’ve now received a daily report, it’s for subscribers added a week earlier and NOT for that actual day.

Essentially, I’m receiving a daily report that’s 1 week old.

Also, the daily report’s “ref” column is blank.

6. Some delivered broadcasts are missing when trying to view their statistics

Statistics such as the open rate and click through rate of a particular message is important in analyzing what kind of subject works and how responsive our lists are. When trying to view the statistics of some of the broadcasts, they were not there.

7. Preload without authorization set to “YES” automatically

Campaigns that were previously set to “NO” preload without authorization is now set to “YES” after the upgrade, making our campaigns prone to be copied by other marketers.

I have contacted support for SOME of the above issues, but they were still not resolved yet. As for number 7, I was so frustrated (because I have a lot of campaigns) that I asked them to manually set the preload without authorization setting back to “NO”.

What I Think Of GetResponse NOW

I seriously think that they could have done a MUCH BETTER job and cause MUCH LESS bugs in their new system. About a month or so before the upgrade to the new system, they conducted a beta test of the new system by inviting existing customers to participate in the test.

With the beta version, they should have discovered most, if not all, of the bugs. With a business as large as GetResponse (mind you they have 93,000+ customers), this is REALLY a shame.

I’m not the typical “complain” guy, but this time GetResponse has gone overboard. I’m not the only one who’s disappointed by their poor service, there are tons more people feeling the same way I do. You can take a look here at this thread from the Warrior Forum.

I should have started with Aweber in the first place 3 years ago. If I did, I wouldn’t be in the position I’m in now.

Right now, if I wanted to switch to Aweber, I’d have to run the risk of losing a lot of folks on my list because Aweber is only allowing me to send out a confirmation message once to my current subscribers.

I used to be a satisfied customer of GetResponse, but not anymore.

Bottom line

Lesson learned: If you’re providing a service that SO MANY people rely heavily upon, be sure that when you release or upgrade the service, you test it thoroughly through extensive beta tests, thereby reducing the number of bugs/errors to an acceptable minimum.

If you’re looking for a professional autoresponder company, go for Aweber. I know I will be for my new business venture with my partner. In fact, I will be signing up for a new account tomorrow or later today.

Your Thoughts?

What are your thoughts when a company as big as GetResponse upgrade its services with bugs all over the place? Do you think it’s acceptable? Better yet, if you’re a customer like me who underwent the major upgrade, what do you have to say about this incident?

Let me know in a comment below…