TRUE Results To REPLACE YOUR JOB

Archive for the ‘Marketing’ Category

People like step by step information that provides clear, “step 1 do this, step 2 do that” type of instructions. It’s no different when it comes to learning the ropes of Internet marketing, and that is why this article is written to provide step by step internet marketing instructions.

Here are the step by step internet marketing instructions:

Step 1: Get Your Basics Right

Before anything else, get your basics right first.

I see so many beginners trying and wishing hard they make money the first day they start learning about Internet marketing.

This is almost impossible unless you’re providing some kind of service, as I’ve covered in this post.

You know what, before you even think about learning Internet marketing, you should make sure that you know how to operate a computer first. You must possess basic computer skills as they are REQUIRED if you want to succeed at Internet marketing.

This may sound straightforward, but I’ve had times where people come to me and say they want to learn Internet marketing when they don’t really know how to operate a computer.

Step 2: Determine Your Business Model

There are a number of different business models to choose from when you decide you want to do Internet marketing.

Do you wish to make money by selling ad space on your website or blog?

Or maybe you’d like to sell affiliate products in exchange for commissions?

Or maybe create and sell your own products for maximum income?

Step 3: What Market?

The next step is to determine what market or niche you’re going to enter.

You CAN’T just say you want to make money online from ALL kinds of different products and services - which is one of the biggest mistakes beginners make when they’re just getting started online.

What are you good at? Who are you recognized as from your friends’ view?

A lot of times, people have a hard time finding out what they’re really good at and they’ll say that they’re NOT good at anything. This is not true because everyone is good at SOMETHING. It’s just that they THINK this “something” that they’re good at is not really something that they can utilize to make money.

Therefore they say “I’m NOT good at anything!”

Ask your friends and family members to help you identify what you’re good at.

Step 4: Learn Basic Technical Skills

After you’ve determined your market, the next step is to learn some basic technical skills.

You don’t need to be a techie and you don’t need to learn all the technical skills out there. You only need to learn a few BASIC yet FUNDAMENTAL technical skills, and you can outsource the other more complicated tasks that require more in-depth technical skills to a programmer.

After all, you should be working on other more important aspects of your Internet business such as networking with other business owners, devising step by step internet marketing strategies and plans, as well as creating useful content/product for your customers and prospects.

Step 5: Drive Visitors To Your Website

It would be meaningless to have the most powerful product or service but nobody knows about it. You MUST drive visitors (also known as traffic) to your website so that they know your existence.

Step 6: Convert Your Visitors

After you’ve managed to get people to your website, you need to make them do WHATEVER you want them to do.

This is called CONVERSION.

You convert your visitors to whatever you want them to do - whether it’s clicking that AdSense ad, or buying that affiliate product, or purchasing your own product - the point is that you CONVERT them.

A lot of people (beginner and intermediate marketers alike) THINK that high traffic to your website means high income.

This is NOT true because if you can’t convert your website traffic, then you’ll be earning ZERO money!

The 6 steps above are the step by step internet marketing strategies that you should follow if you are keen on building your own Internet business empire.

If you want EVEN MORE step by step Internet marketing instructions that will help REPLACE YOUR JOB FAST, then be sure to check out my GOLD Coaching where I show and teach you STEP BY STEP how to REPLACE YOUR JOB on the Internet FAST.

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Just a few days ago, I changed something important on my blog.

Can you spot what change I made to my blog?

If you are a loyal reader, yep, you’ll no doubt have noticed that I changed the business tag line to this blog.

Previously, the tag line was: “Make Money On The Internet With Welly Mulia”.

Now, the new tag line is: “TRUE Results To REPLACE YOUR JOB”.

What do you think? Which is better?

I chose the new tag line because I felt my previous tag line was rather vague. Yes, it was pretty obvious that any visitor who landed on my blog knew that it was an “Internet business” or “make money from the Internet” site, but it just lacked that differentiation from the rest of the competition where all of them say exactly the same thing, which is “how to make money online”.

There are already TONS (read: thousands and tens of thousands) of blogs/sites about “making money online” and “Internet business” and my blog is just another blog lost in a sea of sites.

I wanted my blog to be different (and shine through) from the rest of the sites, and I wanted to cater to a more specific segment of my audience, which is why I’ve changed the tag line.

The new business tag line “TRUE Results To REPLACE YOUR JOB” is A LOT more targeted because just by this phrase alone, people can guest that this a blog catered towards beginners trying to learn how to build an online business so that they can replace their job.

While my posts may sometimes cover some intermediate and advanced strategies, the main focus is covering material catered to the average beginner who is just getting started.

By targeting a SPECIFIC segment of my audience and EXCLUDING others, I’m LASER FOCUSING my time and efforts. This means my REAL prospects and customers are going to feel that I’m talking DIRECTLY to them.

When this happens, it’s a lot easier to close the sale.

Don’t believe me?

If you’ve been following me for some time now, you should already have known that I have a STEP-BY-STEP coaching program where I teach people how to build a CONSISTENT four figure per month online business FAST.

(the tag line ‘How To Build A CONSISTENT Four Figure Per Month Online Business FAST’ is also going to be changed real soon by the way to something even more specific…)

When someone sees this tag line, they almost immediately know that this a program for beginners since it says “four figure per month” instead of “five or six figure per month”.

By doing so, I’m ELIMINATING those intermediate and advanced marketers and I’m projecting my message only to beginners.

Beginners who see this will think to themselves:

“Now this is EXACTLY the program I’ve been searching for all this while. A program EXACTLY for a beginner like me. All the other sites talk about earning a five or six figure fast EASILY. This site talks about making a four figure per month, and it doesn’t say it’s easy. Let’s try it out and see what happens…”

You might say that by excluding people from my audience, I’m actually leaving money on the table.

But the truth is, those people who are not your REAL audience (intermediate and advanced marketers in this case) will NOT join my program anyway. Even if they did join and later found out that the material covered in the program is too basic for them, they’ll leave and request for a refund anyway. So it’s better to not have them in the first place.

(ohhh and there’s also another IMPORTANT benefit…)

By stating on the sales page that “my program is for beginners” and telling those who are NOT my real audience that “my program is NOT for them”, what do you think will happen to my credibility?

YES, my credibility will increase in the eyes of both my target audience and those who are not my target audience.

End Result = I make more sales.

After all, how many marketers/sellers out there are willing to say “No this program is not for you, so please don’t buy…”

What do think about my new business tag line? I’d love to hear your thoughts, so let me know in a comment below…

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There are 2 primary ways on how to motivate others, namely via pain and reward.

Pain means if you do NOT get the job done, or if you do NOT achieve the target, you’re going to get punished.

Reward means if you get the job done, or if you achieve the target, then you’re going to be rewarded with some kind of prize.

Which do you think is a more powerful force in motivating people to get the job done (or in other words get them to achieve their targets)?

The answer is PAIN, although there are some people who are going to be more motivated at the thought of receiving some kind of reward. Most people, however, FEAR pain more than they like receiving reward.

Let’s talk about reward

In general, humans can be divided into 3 categories:

1. People who MAKE things happen

2. People who WATCH things happen

3. People who SAY “what happened?”

Imagine you’re the sales manager for a large corporation. Sales have been slow for the last few months, and you want to motivate your sales team so that they can sell more products.

You say to them:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a very attractive compensation package.

If you can make 30 sales a month (that’s just 1 sale/day), then the company is going to give you an ADDITIONAL commission of $20/sale - that’s EXTRA money on top of what you’re currently already getting for each sale.”

For the first category (people who MAKE things happen)

They are optimistic and INTITIALLY they’re going to be excited about this extra commission and will probably go all out to make sure that they get the biggest commission possible.

I say initially because most of the time people can’t endure temporary setbacks and they expect to see instant results.

Even for this first category of people, who are deemed as possessing the best attitude compared to the other 2 categories of people, their perseverance and will is NOT strong enough and they’ll typically give up before achieving any results.

Only a very small minority of people can handle failures and setbacks well, and these are the people who will eventually achieve success.

For the second category of people (people who WATCH things happen)

They are FAR LESS optimistic as the first category. They are a LITTLE bit excited about the possibility of earning extra commissions, but not as excited as the first category of people.

They’re afraid that if they try to go all out they will fail, and/or they’re afraid that the company will not keep up its promise of giving extra commissions. They do NOT want to be the first one to go all out.

They must see and witness OTHER PEOPLE going all out, succeed, and receive the extra commissions first before they want to go all out themselves.

Their thinking is along the lines of:

“Rather than wasting my time on something that may not be achievable, let’s just wait if other people can achieve it. Even if they can achieve it, the company may not keep its promise by honoring the extra commissions. If someone can actually do it and get paid the extra money, then I’ll go all out. But until then, let’s just wait and see.”

For the third category of people (people who SAY “what happened”)

These people are oblivious to what’s happening around them. They don’t pay attention to what’s going on and they don’t really care.

Only when GOOD things start to happen to their co-workers (getting the extra commissions in this case) do they start to ask “what happened”?

Let’s talk about PAIN

Earlier I said that pain is a greater motivator than reward when you want to ask somebody to do something that he doesn’t want to do.

In the extra commission’s example, reward (the extra commissions) was used to motivate employees to work harder to increase sales.

If, instead of using a reward, you use PAIN to motivate them by saying:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a punishment system.

If you can’t make 30 sales a month (that’s just 1 sale/day), then the company has no choice but to fire you immediately.”

Now, how do you think your sales team will react?

Yup, they’re going to be both angry and scared at the same time. Angry with the company for setting such strict measures. Scared because they’re afraid that if they can’t achieve 30 sales/month, they’re going to lose their jobs.

(…this means no income - who is going to feed the family? Who is going to support them?)

In this case, all three categories of people - those who MAKE things happen, those who SEE things happen, and those who SAY “what happened” are going to be WORKING THEIR a** off! This I can guarantee!

BUT…

A better and greater motivator would be to use PAIN and REWARD together, like this:

“Okay guys, sales have been slumping for the past few months and management is very unhappy about it. We need to drastically increase our performance by closing more sales and to do that they have come up with a punishment system.

If you can make 30 sales a month (that’s just 1 sale/day), then the company is going to give you an ADDITIONAL commission of $20/sale - that’s EXTRA money on top of what you’re currently already getting for each sale.

However, if you can’t make 30 sales a month, then the company has no choice but to fire you immediately.”

Used together, PAIN and REWARD becomes a LETHAL combination to “force” someone to do something that he or she doesn’t like.

How can you use this in your internet business?

Set a pain and reward system in your Internet business. If you succeed in achieving your goal, give yourself a reward. If not, use SEVERE pain to punish yourself SEVERELY.

Example:

BOLDY tell your close friends and family members (especially those who have been ridiculing you that you should stop dreaming of making money online) that you’re going to achieve X amount of income from your Internet business.

If you succeed, of course you’ll be happy with all the extra income you’ve gotten - this is the REWARD.

If you fail, then you’ll be very embarrassed (especially with those who have been ridiculing you all this time) - this is the PAIN.

This is exactly how to motivate others and yourself.

What do you think? Have you ever used PAIN and REWARD to motivate yourself both in business or in life? Let me know in a comment below…

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In this post, we’re going to take a look at how to use reciprocity marketing in our business.

But before that, let’s take a look at what the word “reciprocity” means.

Reciprocity, taken from Wikipedia, means:

“The norm of reciprocity is the social expectation that people will respond to each other in kind-returning benefits for benefits…”

In simple English terms, it means that we, as human beings, have a tendency to respond to other people the same way how they treat us.

If Bob is kind and nice to you, you feel the need to be kind and nice to him. Barring some exceptional rare cases, it’s just human nature to react that way.

I say barring some exceptional cases because there are a few rare people out there who do not appreciate the kindness other people are showing them, and instead of returning the kindness back, they simply do nothing, or worse, they return back with ill intentions.

However, today’s post is about the former - which is to return one’s kindness back.

Let me give you an example of reciprocity in action in our everyday lives

Let’s say your birthday is around the corner, and today you accidentally meet your long-lost friend, John, whom you’ve never met in 10 years.

John still remembers your birthday, and on your birthday he gives you a birthday present.

What do you do?

If you’re like me or most people, you’ll most likely feel happy and have a sense of guilt at the same time. Happy because your friend still remembers your birthday even though you guys never met for 10 years. A sense of guilt because John has just given you a birthday present and you feel the need to reciprocate - you want to give John a present back to express your gratitude.

Reciprocity In Business

In our business, if we use the power of reciprocity correctly, we can attract more customers and hence make more sales as a result. The way to do this is to give away for FREE cool and high quality content that other people would normally charge.

Who do you give away to?

Your subscribers, prospects, customers, and blog readers.

Give away unconditionally and expect NOTHING in return.  Even though deep down inside you’re expecting them to reciprocate by buying your products in the future, now is NOT the time to think about: “What can I get from these people? Will they buy my products?”

Trust me, just give away UNCONDITIONALLY and the rest will take care of itself and everything will come NATURALLY.

During the initial stages when you’re giving away cool, high quality content all the time, you’ll most likely not see any results. Your efforts will SEEMINGLY go to waste. But I promise you, your efforts will not go down the drain.

(…even if it were to go down the drain, you can still repurpose the content in other ways so your precious time and effort in creating that content will not be wasted)

Give it time and be patient

All your efforts will pay off in the future when you start to gain momentum. It’s just like a snowball going down the mountain - initially the snowball is small and moves at a moderate speed.  As the snowball falls down the mountain slope, it picks up more snow and therefore falls faster. In the end, what started out as a small snowball turns into a GIANT snowball.

Your marketing efforts are the same. You need to give it time to pick up momentum. NEVER EVER expect instant results!

As a sidenote, the power of reciprocity can also be used “wrongly”. An example in the Internet marketing or Internet business world is where the marketing gurus scratch one another’s back by cross-promoting one another’s products.

I’ve talked about this before, which is called “Crazy Guru Promo Emails“.

Basically Guru A promote Guru B’s new product that has just launched on a massive scale; and the next time Guru A has a new product that is going to be released, Guru B will return the favor by promoting it.

Please note I’m not against promoting products. What I have a problem is these gurus promote products without even reviewing the product being promoted first - they just do it for one reason, and that is so that their next product can be promoted by the guru whose product they’re currently promoting.

So what’s the takeaway for today’s article?

Answer: Use reciprocity marketing in your business and give away for FREE high quality content that your competitors would normally charge. This will make your subscribers, prospects, customers, and blog readers feel indebted to you, which will in turn make it easier for you to ask something back from them in the future in the form of asking  them to buy your products.

Let me know your thoughts and comments below…

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Back To Where It All Started

About 3 weeks ago, a customer of WOW Minisites placed a design order to have an ecover created for one of her products. For simplicity reasons, let’s just call this customer C.

(By the way if you’re still in the dark, WOW Minisites is a minisite and ecover design service specifically catered for Internet marketers and product owners, and WOW Minisites is one of my Internet businesses).

The turnaround time for delivering an ecover is 3 working days or less. Yet, after a week we still have not designed C’s ecover.

You see, for some weird reasons (I‘m guessing a human error on our part), our team did not receive C’s order, even though she had paid in full.

So a week passed and realizing there still weren’t any updates on her ecover, C contacted us and asked about her order. It was then that we realized that we missed C’s order and had not even started on designing her ecover.

We immediately refunded C’s money completely and offered to design her ecover for Free PLUS another completely different ecover Free of charge as well. In addition, we started work on C’s order at once and in a few hours time, we completed her ecover design.

Very Impressed

C was so impressed by what we did for her that she said she’ll come back to us for ALL her graphic needs PLUS she is going to refer our service to LOTS of people.

This is real proof that if you provide GREAT customer service and deliver customer satisfaction, then people are going to be so impressed with you (even after you’ve disappoint them) that there’s a chance that they become your customer for life.

And the really AWESOME thing is they will talk about us and refer their friends to our service.

How cool is that? This is word of mouth marketing at its best! And you don’t even have to spend a single red cent!

Customer Service Is THAT Important

In running a business, you simply can’t SURVIVE without providing customer service.

In running a SUCCESSFUL business, you simply CAN’T DO WELL without providing GREAT customer service.

I hope you pay very close attention to the 2 statements above as they are THAT important.

As humans, we are prone to make mistakes. Even computers make mistakes too when they start to crash. Computer programs and softwares also have bugs in them.

That said, it is okay to make mistakes. The most important things are:

1. Learn from the mistakes so as not to commit the same ones in the future

2. Compensating our clients for the mistakes we’re responsible for

Saying “Sorry” Is NOT Enough

Number 1 is pretty self-explanatory.

Number 2 means saying a mere “sorry” to our customers is NOT enough. It may be enough a few years ago when you don’t really have a lot of competitors and apologizing for something you’ve done wrong can get you by.

With the fierce competition out there today in virtually every market, doing “just enough” to “get by” is almost guaranteed to doom your business.

Customers have a lot of choices today when it comes time for them to buy whatever they want to buy. Why should they choose you over your competitors? More importantly, everything else being equal, why would they WANT to choose you when your customer service is subpar compared to that of your competitors?

Though price is an important factor, competing on price alone is not enough in this day and age.

While there are a few different ways to differentiate yourself from the competition, one of the best ways is through EXCELLENT customer service.

Because when you provide excellent customer service and customers are satisfied, then they’ll keep coming back for more and they’ll be very eager to tell their friends about you.

Customer service experience is a BIG DEAL to most, if not all, customers.

Summing Up

To sum up this post, we’ve learned that:

Providing above-average (GREAT) customer service to deliver customer satisfaction is one of the most important factors that will determine the success of your business. Be sure not to disappoint your customers. If you do disappoint them, make sure you find a way to compensate them for the error on your part. Don’t simply say I’m sorry because sorry is not enough.

By the way, if you’re interested in learning more about satisfying your customers, you can take a look at an article I wrote some time back.

Please post your thoughts and feedback in a comment below as me and other blog readers would love to hear what you have to say…

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