4 Ways To Promote An Affiliate Product And The Most Effective One Is…

There are many ways to do affiliate promotions for a particular product that you want to promote.

The most common ways that affiliates promote these affiliate products are through:

1. Direct linking using PPC

This means that you put up some pay per click (PPC) campaigns such as Google Adwords and when a visitor clicks on your ad, he is taken directly to the sales page of the product.

When he buys the product, you get a commission.

2. Direct linking using some other kinds of promotions

This method is similar to direct linking using PPC; the only difference is that instead of promoting the affiliate products via PPC, you promote them using other resources such as putting up classifieds, or participating in discussion forums using your direct affiliate link as your signature.

3. Setting up a landing page

This tactic involves setting up a mini site on your own hosting and domain, with the primary objective being to capture the contact info of your visitors.

When a visitor reaches your landing page, he is presented with an offer for a freebie in exchange for his name and email address.

The freebie can be in the form of a Free report, Free e-course delivered to his email daily, or Free ebook.

(A quick tip: people tend to devalue your freebie when you say or write the word “e-book”. It would be a lot better to use the term “whitepaper” or “report” as these terms tend to project a higher perceived value in your visitor’s mind).

When a visitor takes you up on your freebie offer, you would have successfully generated a new lead into your database (which simply means that you have just added a new person into your list).

You would then direct this person who has just filled in his contact info into the sales page of the product you are promoting.

This method of doing affiliate promotions is much better and smarter than the 2 ways mentioned above.

Why?

Because you can always follow up with your prospects again in the future to offer him similar products.

The above 3 ways are very common techniques practiced by the majority of affiliates out there.

There is, however, another under-utilized way to do affiliate promotions. And the best thing is that using this method of doing affiliate promotions is very subtle.

What this means is that people will not notice that you are actually trying to sell them something. Instead, they’ll think that you are some great person just trying to deliver content and value!

Want to know what this great affiliate promotion method is?

Well, it’s called affiliate marketing through interviews

If you have been online for quite some time now, you should have already known about this technique.

4. Affiliate marketing through interviews

This is a technique that is relatively under-utilized (at least up till now). To bring this concept home, let me just illustrate an example.

Let’s say you are an affiliate promoting a home study course about “how to lose weight fast”.

What you want to do is to contact the owner of this product and arrange to interview him.

The interview could take place over Skype with a Free add-on call recorder that has the ability to record your conversations. Skype to Skype call is also Free. So you don’t really have any additional expense to conduct this interview.

In this interview you would drill him with the most common problems obese people face and how to overcome these problems.

You want to make sure that this interview gives great content and tips and provide real VALUE to your subscribers. However, you also want to make sure that this interview does not give everything away. This is very important! :cool:

The purpose of this is to get your prospects “warmed up and hot”, but the only way to get a complete solution to the problems they are facing is to buy the home study course through your affiliate link. :wink:

The way to do this is to register a new domain which directs to your affiliate link.

For example, let’s say that your affiliate link is www.HowToLoseWeightFast.com/id?=yourname

You’d want to register a new domain that is somewhat related. For instance you could go with: www.LoseWeightQuicklyNow.com

Do you see where I’m going with this?

If you promote using your direct affiliate link (www.HowToLoseWeightFast.com/id?=yourname), people will either:

1. Know that you are trying to sell them something (for the small minority who knows about affiliate marketing) and they would be more reluctant to buy.

OR

2. They will only remember the domain name and skip the “/id?=yourname” part when they type the url into their browsers => which means that you are not getting credit should there be any transactions.

By registering a new domain that redirects to your affiliate link, most of the people will not be aware that you are trying to promote the home study course as an affiliate.

Why won’t they be aware of this fact?

Because there are a lot (and I really mean a lot) of people outside the Internet Marketing world who still don’t have a clue what affiliate marketing is!

These people will think that you are a great person who gives incredible value to your subscribers and they would be more than happy to hear from you again.

You hit two birds with one stone:

1. You successfully promote the affiliate product with commissions going into your account, and your subscribers don’t even know about this!

2. You build great and trusting relationships with your subscribers.

Enjoy! :mrgreen:

2 Different Types Of Salesman (and Why One Is Better Than The Other…)

There are a lot of reasons why people buy products and services. Generally these reasons can be classified into 2 types of reasons (just like there are 2 different types of salesman, as you’ll see below…)

The first reason is that they buy because they “must have” the product or service in question.

For example, we as human beings need to eat in order to survive. We must buy food, and there is no other way around this.

Another example is that in order to go from one place to another (to work for instance), you need to buy gasoline to fill up your vehicle or pay for transportation service. Either way you buy something – you buy gasoline or you buy the service that the transportation company offers.

The second reason why people buy products and services is that they “want” the product or service in question, even though it is not a must.

A good example of this would be buying the latest mobile phone when you already own one, simply for the sake of “wanting but not needing” it.

Another example would be buying the latest fancy car when you already have a decent car.

In short, you don’t need these products in order to survive, but you buy them anyway because you want them without actually needing them.

You may be wondering why I’m explaining to you these 2 different reasons. :roll:

Well, because they have something to do with a very important concept that I call Direct Response Selling and Long Term Selling.

Direct Response Selling simply means that you expect to sell your products and services to someone who doesn’t know you (a stranger) on your first encounter with him. For example, if you are an insurance agent, you expect to successfully sell an insurance policy to a completely new prospect right then and there on your first encounter with that prospect.

Long Term Selling, on the other hand, means exactly the opposite – you understand that in order to successfully sell your products and services, you need to build good relationships first. Using the insurance agent example again, you realize it’s okay if you don’t close the sale now, because you understand that the sale will come later when you have successfully built good and trusting relationships with the prospect.

Now, if you were selling products and services based on the first reason – which is people buy because they “need” instead of “want”, then you don’t really have to care about the Direct Response Selling and Long Term Selling concept.

But if you sell products and services based on the second reason – which is people buy because they “want” instead of “need”, then you really have to pay very careful attention to the importance of the Direct Response Selling and Long Term Selling concept.

I used to be a Direct Response Selling (DRS) type of guy, but for a few years now I have become a Long Term Selling person (LTS).

When I was a DRS person, I’d expect to close the sale on my first encounter with the prospect. I figured since I’ve already spend my time and energy doing sales pitches to the prospect, I’d surely have to close him right then and there. If not, I’d simply be wasting my precious time. :evil:

Since becoming a LTS person, my mindset was completely the opposite and not surprisingly, my sales increased significantly. :smile:

This is powerful stuff if you know and understand the concept. Now, I strongly advocate Long Term Selling over Direct Response Selling.

Why?

Before I explain the reason why, do you know that it takes more than 1 time for a stranger (someone who doesn’t know you and your product) to be exposed to your product before he actually buys it?

I forgot where I got this from, but I remembered reading somewhere that it takes 7 exposures to you and your product before someone actually buys it.

Having said that, this is exactly why you must try to capture the contact info of ALL your site’s visitors, so that you can follow up with them later to sell your products and services, or to sell affiliate products and services.

Remember you need at least 7 exposures to the same person before he buys what you are offering.

Even if you are not selling anything to your visitors, you should also be capturing their contact info so that you can invite them to visit your blog again when you have new content.

This will make your blog more crowded and interactive with comments from your visitors, which in turn will boost your blog’s advertising income (since the more crowded your blog is, the more expensive advertising space will be).

By the way, if you want to learn how to earn real money with the power of blogs, you can take a look at my Beginners Blog Profits.

If you are wondering how to capture the contact info of your site’s visitors, the answer is you need an autoresponder system.

You don’t have to be a programmer to put the autoresponder system in place, although you need a very basic understanding of HTML.

The autoresponder system I have been using for the past 2 years (and still is using now) is GetResponse (affiliate link). I’ve been very satisfied with their service and I highly recommend them if you are looking for a great autoresponder system. :wink:

Take a look at the top right of this page where it says “Free Internet Marketing Scoop” and you’ll see this autoresponder system in place.

Whenever visitors land on my blog, the first thing I want them to see is this form (also called opt-in box) so that they can then enter their names and email addresses.

When you are trying to capture visitors’ contact info, I advise that you put the opt-in box above-the-fold. Above-the-fold simply means that when your site is loading, visitors do not have to scroll down to see your opt-in box.

This will definitely increase the number of people who opt-in.

To wrap things up, I highly advise you go the Long Term Selling way instead of the Direct Response Selling way for the reasons mentioned above. :cool:

Remember that there are 2 types of salesman, and why you should be one rather than the other…

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http://www.getprofitsfast.com/limited.html

(and boy I promise you won’t regret it…)

How To Stand Out In A Crowd

In today’s world where everyone and his company are trying to sell you something, people are getting more wary about being sold to these products and services.This is why you must learn how to stand out in a crowd.

According to CBS News, the average person is exposed to up to 5,000 ads per day. And that figure is in 2006. In 2008, you can expect that number to be even higher.

Wow! Can you imagine that? 5,000 ads per day? :shock:

This explains why as time progresses, more and more people are becoming more immune to these ads or marketing messages.

For example, if you are watching a TV program and the commercial comes in, what do you typically do? Switch to other channels or go to the bathroom or do something else, of course!

How many people do you think actually sit down and watch the commercials? Granted, there are people who do that, but I strongly believe that number is very insignificant.

“Now what has this got to do with us Internet Marketers?” you might ask.

Well of course it has everything to do with us, especially if we make money by selling products and services to people.

It doesn’t matter if its Internet marketing or offline marketing, as long as you sell products and services to people, this has everything to do with you.

If you just follow along with what everyone is doing or has already done, then you will not stand out from the crowd and nobody is going to notice you, unless you have already established a brand of your own in your niche.

If you are unique and stand out from the crowd in a positive way, people will notice and recognize you. This, in turn, will make it easier for you to sell your products and services to them.

So how can you be unique and stand out from the crowd? Well, here are 2 ways:

1. Give value first, receive second

This is one of the best advices I can give to any marketer out there. Like I said before, this does not apply only to online businesses; it very well also applies to offline businesses as well.

When everyone is doing their sales pitches to prospective customers, you give value to them without expecting anything in return.

Well, actually you are expecting something in return, and that is to hope that they find value in what you have given them so that they trust you and eventually buy from you.

But my advice is you should really expect nothing in return, and just give value to them first, regardless of whether they will buy your products or not.

Have you heard of the saying “Give and you shall receive”?

Well this couldn’t be truer! :cool:

Once again, just concentrate on striving to give value first to your prospective customers, and they will buy from you eventually.

2. Provide excellent customer service

Most business owners and marketers fail to realize the importance of providing great customer service to their clients. :roll:

Sadly, once their customers have bought something from them, they neglect their customers by providing poor customer service or no customer service at all.

After customers hand in their money, these marketers say “goodbye” to them.

These business owners and marketers are only concerned in making new sales every day, which means they have to find new customers every single day.

They fail to understand that to get a happy, existing customer to buy again is much easier and cheaper than acquiring new customers.

This is because to get new customers, you first need to convince them that you are the authority in your field and you also need to convince them to trust you. This requires effort and time.

Compare this with a customer who has previously bought from you and are satisfied with your product and the great customer service you have provided.

Which one do you think is easier to convince to buy your just-released product?

There is probably, another method for us Internet Marketers that we can use to stand out from the crowd of all other Internet Marketers in your niche.

Now for the sake of beginners, let me just explain what an opt-in form is. Intermediate and advanced marketers, please bear with me a little okay?

If you take a look at the upper right area of this blog where it says “Free Internet Marketing Scoop”, you will notice that there are two fields where you can enter your first name and email.

This is known as an opt-in form. The purpose of this opt-in form is to collect the data (first name and email) of this blog’s readers, so that I build a list of prospective customers on a consistent basis so that I can contact them later on.

If you have been marketing online for a while now, you should know that most marketers ask for your name and email when you opt-in to become their subscribers.

Now, just a few days ago, Ryan Deiss explained a trick that you can try to increase your opt-in rate. The trick is to ditch the name field so that people only need to enter their emails in order to opt-in. There is no need to enter the first name.

For his case, he managed to increase his opt-in rate by 5-8%. Of course this figure may not apply to you because different niches respond differently.

As for myself, I have not tested removing the name field yet because of other more important tasks at hand that I need to complete. :wink:

But it never hurts to try! So if you have the time, go ahead and test it out for yourself. Me and my blog readers would appreciate you sharing your results here, so if you do try it out, please let us know your results okay? :mrgreen:

Be sure to implement the 2 tips that I’ve just shared with you above on how to stand out in a crowd.

In the meantime, would you like to REPLACE YOUR JOB on the Internet? If so CLICK HERE NOW. No more wasting your time doing things that don’t work. See the PROVEN methods NOW.