TRUE Results To REPLACE YOUR JOB

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In my last post, I explained what a continuity program is and why it’s so profitable.

In this post, I’m going to show you how to build a successful continuity program - or to be more specific, How To Build A CONSISTENT Online Business FAST Using Continuity Programs so that you can REPLACE YOUR JOB!

Step 1 - Overcome Information Overload And Focus On ONE Thing Only

With all the information out there about making money online, I’m 100% sure that you’re suffering from information overload. The first step you need to do is to overcome this illness.

Stop chasing one business opportunity after another. Stop looking for the “next big thing” because there is no “next big thing”. There is only hype attached to the “next big thing”.

Focus your mind and attention on only ONE thing - and that is to build a CONSISTENT Online Business FAST so that you can REPLACE YOUR JOB. Ignore the rest that have nothing to do with this.

Please pay special attention to the word “CONSISTENT” - you want your income to be consistent month in and month out. So what if you can generate $1000 today but fail to make any money tomorrow and the day later.

What you want is CONSISTENT income every month so that you can have a REAL business and peace of mind.

Step 2 - Learn Direct Response Marketing Skills

When soldiers go to war and fight for their country, they equip themselves with weapons and shields. You need to do the same by equipping yourself with Direct Response Marketing skills.

Why?

You are a small entrepreneur with limited budget to spend on your online business, thus you need to make the best use of your money.

You can’t afford to spend (and WASTE) BIG money like all the Fortune 500 companies. Every dollar counts, which is why you MUST learn direct response marketing skills so that you spend your money wisely on things that do WORK!

Step 3 - Learn Technical Skills

A lot of the “make money online” sites and gurus say BOLDLY that you don’t need to have ANY technical skills at all to be able to succeed in your online business.

(worse, they claim that you only need to click a few buttons on your mouse and you’ll make thousands instantly…)

I COMPLETELY DISAGREE!

Don’t cringe first at the thought of learning technical skills…

What I’m saying is that you MUST, at the very least, learn basic technical skills such as:

- how to connect your domain and hosting together so that when people type www.yourdomain.com, they are actually directed to your website

- how to create a BASIC html static web page

- how to set up a WordPress blog from scratch

No, you don’t have to learn programming. You can outsource the programming stuff to professional programmers who know what they’re doing and who can do the job A LOT BETTER and MUCH FASTER than you.

Why don’t you also outsource the three skills I mentioned above as well?

Because if you outsource even the most basic skills such as these three skills, then you’d have to wait for your technical guy to fix it for you if you need to make even the smallest change to your web page. This will take up a lot of time with the back and forth communication. Another reason is of course to cut down your expenses.

Step 4 - Create Your High Quality Freebie

Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.

This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.

Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.

Step 5 - Set Up Your Squeeze Page To Capture Leads

Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.

The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.

Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.

Step 6 - Create Your Continuity Program

This is the MEAT of what your customers are paying you money for. They pay you money to access your VALUABLE content to solve their problems.

The content of your continuity program, of course, have to be GOOD (as should your FREE content).

When people give their names and email addresses to get your freebie, they should be IMMEDIATELY presented with your continuity program offer.

Why immediately?

Because as mentioned in my previous post, people’s interests change VERY QUICKLY all the time. If you don’t ask for the sale immediately, then they might no longer be interested in your topic a few days later.

And one more tip: you do NOT have to create ALL the content beforehand before you actually roll out your continuity program. In fact, you only need to have the first lesson created and you’re good to go.

Step 7 - Package Your Continuity Program To Make It SELL

With tight competition in almost every market, simply presenting your “naked” continuity program for sale is not going to be good enough.

You need to MASSIVELY PACKAGE your continuity program so that it becomes irresistible and really ENTICING. Package it in such a way so that if people do not take up your continuity offer, they’ll really miss out on a lot of good, cool stuff.

You want to make your prospects think like this in their minds:

Join your continuity program = I can solve my problems

Don’t join your continuity program = My problems remain unsolved and I’ll continute to feel excruciating PAIN

Step 8 - Generate Visitors To Your Squeeze Page

I’m sure you’ve heard and seen this a thousand times before, but without visitors to your website, then everything is useless.

You can have the best continuity program in the world, but if nobody knows the existence of your program, then not a single soul is going to join your program.

This means zero sales and zero profits.

Once you have your freebie, your irresistible continuity program that is MASSIVELY PACKAGED, then you can start driving traffic to your squeeze page.

A small percentage of that traffic will be your customers, and most will just be freebie seekers who won’t join your continuity program. This is perfectly fine, because in EVERY MARKET that you operate and sell information products in, there are only a small percentage of buyers compared to freebie seekers.

Step 9 - Build DEEP Relationships With Your Leads/Subscribers

After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.

So what happens to these 98 people?

Simply leave them alone?

NO WAY!

What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!

Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.

Frequency is key here.

The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.

Step 10 - Use KILLER Email Marketing Tactics To SELL Your Continuity Program

In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.

Simply giving away free content all the time won’t make you money. SELLING your continuity program will!

Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.

The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:

Email 1: Free content

Email 2: Sales pitch

Email 3: Free content

Email 4: Sales pitch

Etc.

Where Do You Go From Here?

So there you have it, the 10 ESSENTIAL steps to a successful continuity program. If you do them correctly, you’re bound to REPLACE YOUR JOB on the Internet!

If you REALLY want to learn IN MORE DETAIL where I show and teach you STEP-BY-STEP How To REPLACE YOUR JOB On The Internet Using A Continuity Program, then I have some good news for you.

My brand new coaching program that teaches you EXACTLY this is going to be released Wednesday, 6 January 2010 @ 11am EST.

(…and I’m sure you’ll be in for a surprise when I reveal to you the tiny investment to this coaching program)

Just the perfect time for you to make your 2010 resolution - to REPLACE YOUR JOB On The Internet!

Stay tuned for more info on this alright?

In the meantime leave me your comments and questions below about continuity programs…

Here’s to a Happy and Prosperous 2010!

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Having been a satisfied customer of GetReponse since 2006, I have to say that I’m no longer impressed by its service.

For the sake of people not knowing what GetResponse is, GetResponse is an autoresponder company that provides email marketing services so that marketers can follow up with their prospects/exisiting clients to sell more products and services to them.

I first signed up for GetResponse in mid-to-late 2006 (I forgot the exact date) and have always been a satisfied customer until July 5, 2009 when it did a major upgrade to its system to version 6.0

The Upgrade To Version 6.0

The upgrade was a COMPLETE DISASTER as it turns out that many important features that were previously working were now either not working at all or working only partially.

I was tempted to blog about my frustration with their new upgrade, but managed to suppress my temptations after I’ve reminded myself of the fact that it’s okay to have some bugs in the script when you’re doing a complete system upgrade.

However, in my opinion, this has to happen reasonably.

It is now July 15 as I blog about this (which is 10 days after the major upgrade). 10 days have passed and there are still bugs that affect me and tens of thousands of customers.

This is TOTALLY NOT ACCEPTABLE! These bugs are costing me and other marketers money. Every other day that the bugs are not resolved is money lost!

Though I’ve not done a thorough analysis of the functionality of every single feature they offer, below are some key disappointments that I’ve experienced as a customer. Please note that bugs that have been resolved as of this writing are not included below. I’m ONLY going to report bugs that have not been solved at the time of this writing.

The Frustrating Problems That I’ve Experienced (That Have Not Been Resolved)

1. [[sig]]code for signature that is used in the previous GetResponse is not working in the new GetResponse.

The weird thing is [[sig]] is changed automatically to [[pre signature]] which is also not working. Have to manually change all instances of [[pre signature]] to [[pre sig]] across ALL campaigns to get it to work.

2. Dashboard says “last newsletter” sent out, when in fact it’s not the last newsletter.

3. [[ref]] code is not working.

This is a VERY IMPORTANT feature for tracking how we acquired our subscribers. By knowing where our subscribers came from, we can focus our efforts on the marketing methods that generate the best results, thus giving us the best bang for the buck and time invested.

When querying GetResponse for subscribers that were associated with a particular [[ref]] code, no results were returned. This is true for subscribers acquired BEFORE the upgrade and partially true for subscribers acquired AFTER the upgrade.

I say partially true because for some weird reasons, subscribers acquired AFTER the upgrade sometimes show up and sometimes they don’t.

4. Export via CSV not working properly.

When exporting subscribers’ to CSV format, the results returned under the “ref” column and our own custom fields column are wrong. It’s basically printing the same results from top to bottom.

5. Daily report not working.

Even though I’ve set up a daily report of subscribers that were added to a certain campaign to be emailed to me every day, I did not receive this daily report until only a few days ago. However, even though I’ve now received a daily report, it’s for subscribers added a week earlier and NOT for that actual day.

Essentially, I’m receiving a daily report that’s 1 week old.

Also, the daily report’s “ref” column is blank.

6. Some delivered broadcasts are missing when trying to view their statistics

Statistics such as the open rate and click through rate of a particular message is important in analyzing what kind of subject works and how responsive our lists are. When trying to view the statistics of some of the broadcasts, they were not there.

7. Preload without authorization set to “YES” automatically

Campaigns that were previously set to “NO” preload without authorization is now set to “YES” after the upgrade, making our campaigns prone to be copied by other marketers.

I have contacted support for SOME of the above issues, but they were still not resolved yet. As for number 7, I was so frustrated (because I have a lot of campaigns) that I asked them to manually set the preload without authorization setting back to “NO”.

What I Think Of GetResponse NOW

I seriously think that they could have done a MUCH BETTER job and cause MUCH LESS bugs in their new system. About a month or so before the upgrade to the new system, they conducted a beta test of the new system by inviting existing customers to participate in the test.

With the beta version, they should have discovered most, if not all, of the bugs. With a business as large as GetResponse (mind you they have 93,000+ customers), this is REALLY a shame.

I’m not the typical “complain” guy, but this time GetResponse has gone overboard. I’m not the only one who’s disappointed by their poor service, there are tons more people feeling the same way I do. You can take a look here at this thread from the Warrior Forum.

I should have started with Aweber in the first place 3 years ago. If I did, I wouldn’t be in the position I’m in now.

Right now, if I wanted to switch to Aweber, I’d have to run the risk of losing a lot of folks on my list because Aweber is only allowing me to send out a confirmation message once to my current subscribers.

I used to be a satisfied customer of GetResponse, but not anymore.

Bottom line

Lesson learned: If you’re providing a service that SO MANY people rely heavily upon, be sure that when you release or upgrade the service, you test it thoroughly through extensive beta tests, thereby reducing the number of bugs/errors to an acceptable minimum.

If you’re looking for a professional autoresponder company, go for Aweber. I know I will be for my new business venture with my partner. In fact, I will be signing up for a new account tomorrow or later today.

Your Thoughts?

What are your thoughts when a company as big as GetResponse upgrade its services with bugs all over the place? Do you think it’s acceptable? Better yet, if you’re a customer like me who underwent the major upgrade, what do you have to say about this incident?

Let me know in a comment below…

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I’ve always believed in investing in high quality graphics when it comes to selling products or services, both online and offline. After all, a picture is worth a thousand words and having high quality graphics will “WOW” your prospects at the first point of contact, thereby leave a lasting, great impression.

Let’s take a look at the offline business. Product manufacturers couldn’t simply just sell their products and services without some form of accompanying graphics. They could, but it just wouldn’t convert that well.

Can you imagine going to the local grocery store and buying a bottle of milk that simply has an ugly “Fresh MILK” label on it without any kind of graphic ornaments on it? Would you buy this bottle of milk or would you buy the bottle beside it that is professionally packaged with its colorful and attractive graphic elements?

High Quality Graphics In Action

The automotive industry, food industry, telecommunications industry, and all other industries - they all have great quality graphics attached to their products. It makes perfect sense actually.

These huge companies with huge budget set aside a certain amount of money for graphic design purposes to “beautify” (so to speak) their products and services so that they attract more buyers.

You might argue that big name manufacturers don’t need to have those fancy-looking graphics because their brands are already famous and people will buy regardless of how ugly the graphics are. That may be true in certain cases; but the FACT is, there is not a single product and service out there by a big company that actually use poorly designed graphics - at least not that I know of.

Automotive industry - take a look at the high quality brochures car manufacturers have.

Food industry - those food pictures attached to the packaging of the product that are so “REAL” and juicy that make our mouth salivates uncontrollably.

I could go on and on…  but you get my point.

The power of these high quality graphics and the impact they have on your business is even more obvious when it comes to selling products and services on the Internet.

As we all know, anyone can sell on the Internet. And we also know that everyone is “hiding” behind a computer when they’re selling online.

Please note that the term “hiding” is not meant to discredit people selling online (Hey I sell products and services online too).

Think about when a prospect comes across your product/service when shopping online. Think about their thoughts and emotions just when they’re about to decide if they want to buy from you or not.

Since they don’t know who you are and they have no previous experience buying from you, they’re definitely afraid of being cheated of their money.

Scams are becoming more and more commonplace nowadays. Thus they have every right to be wary, especially when shopping online, since like I’ve said above everyone is literally “hiding” behind a computer.

The Disadvantage Of Running An Online Business

A lot of online marketers talk about how great it is to run an Internet business where you can profit almost 100% when selling digital goods. Very few of them, though, talk about the disadvantages of running an online business.

Everything else being equal, it is harder to convince a person to place their trust on you when it comes to buying online than offline since when buying online, they can’t see the real person behind that website and they perceive it would be harder for them to settle any dispute should there be any in the future. They perceive that the website owner can simply “run away” and not respond to emails, etc.

Another important point to note - unless you or your Internet business are already well-established and people have had a positive buying experience from you before, then convincing them to trust you when it comes to buying online is also going to be harder.

How To Lower The Barrier

For us Internet marketers, one very good way to alleviate this problem so that people trust us more and want to buy from us online is through the use of high quality graphics to demonstrate our products and services.

Why is this effective?

Because with high quality graphics on our products and services:

- You increase your credibility

- You are perceived as being serious in your business (a professional) as you wouldn’t have taken the trouble to have those high quality graphics designed if you weren’t serious about your business. People want to buy from professionals.

The above two points lower your prospects’ resistance to buy from you, which means higher conversions.

In short if you have any kind of product or service that you want to sell, especially if you want to sell online, then you really need to attach high quality, attention-grabbing, professional graphics to your products and services.

New Minisite Design Service For Internet Marketers

I bet you didn’t see this coming, but in conjunction with this, I want to make an announcement. Me and my partner, Adi Djohari, have just started a minisite and eCover design service specifically catered towards Internet marketers who sell their products and services online.

Our minisite design service is called WOW Minisites, and we’ll custom-design your minisite and eCover based on what YOU want (NOT what we want). Since we’re also Internet marketers who’re heavily involved in the IM niche, we really do know what YOU want from an Internet marketer’s perspective.

In the interest of full disclosure, I don’t design the minisites and eCover design. Adi along with our team do the design.

You may be wondering why I don’t take part in designing minisites?

Well it’s because I don’t know a thing about graphic design. Seriously. I’d be a lot of better off focusing on my strengths, which is marketing on the Internet.

If you’re currently about to release your product or service, do seriously consider getting a professional minisite design done.

If you’re currently already selling a product or service but you don’t have great quality graphics to accompany it, also consider getting a professional minisite designed for you.

You don’t have to use my professional minisite design service if you don’t want to (though I highly recommend it because I’m sure you’ll be VERY satisfied with our top-notch quality design at a price much less than what other minisite design services are charging).

Whatever you decide, just get a professional minisite designed for your product or service okay?

In summing up, high quality, professional graphics that accompany your product or service will increase your credibility and lower your prospects’ resistance to buy, thereby increasing your conversion rate and and bring you more profits.

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Hi Everyone,

After careful readings and reviews, I have selected 2 lucky winners to get my latest product “Instant Product System” FREE.

They are Jane Stevens & Maulana Malik!

Congratulations to both of you. You will be emailed with instructions on how to claim Instant Product System when the product launches in a few days.

Thanks everyone for participating and success to you always! 

Cheers.

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