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Information Product Creation The FAST Way

Most of the time when we think about creating information products, we tremble with fear. The truth is that information product creation doesn’t have to be complicated and hard.

There is a VERY FAST method of creating an information product from scratch.

Ready to know what this FAST method is?

Drum roll please… read more…

Want Instant Product System FREE?

Hey everyone,

I’m releasing my new product next week called Instant Product System on Thursday, February 5th 2009. This product shows you how to create your own high quality information product in 1 day or less.

No more waiting for weeks or even months to crank out your own product.

It’ll be selling for $37.

However I have 2 copies of Instant Product System to give away.

How do you get it for FREE?

Simple. All you need to do is to tell me why you want it and what you’re going to do with it once you’ve got it.

This contest ends Monday, February 2nd 2009. I will pick 2 lucky winners after the contest ends.

If you’ve been wanting to create your product but have never done so because you’re afraid that it’s difficult or time-consuming, then now is the perfect time to participate.

And if you’ve created your own information product before but it took ages to complete, then you really need to participate as well!

Let the contest begins…

1 Simple Reason Why Nobody Wants To Buy Your Product

When it comes to the subject of creating products or services, many marketers make the huge mistake of creating the product or service before doing some due diligence first.

By due diligence I mean doing research to determine if the products or services they offer have some kind of demand or not.

This scenario – where marketers create products and services before gauging if there is any demand at all for their products – is most likely because they are simply too excited to get their feet off the ground and to get the ball rolling…

…not forgetting to mention also that most of these people are beginners who have just started to learn how to market online.

After all, every successful Internet marketer out there always advocates taking massive action!

If all they do is simply learning without taking any action, they’ll get screamed at. Now that they have taken the courageous first step to actually get the ball rolling, nobody wants to buy their products/services.

So these action-takers can’t totally be blamed can they?

Whilst the aspirations and desires to make a profit marketing products and services is great, one needs to take into account the demand for the kind of products or services being created.

It is simply useless to be creating a perfect, fantastic, super duper powerful product when nobody wants to use it.

So the first step you need to do when it comes to creating products or services to market (both online and offline) is to first determine if there is any demand for that product/service.

If there is no demand or if the demand is very, very little then you should not develop the product/service.

If there is substantial demand, then you can get started on getting your product or service created.

One effective way I’ve discovered over the past few years to gauge the demand for your product or service is to find out what problems people want to have solved. This means that these people not only have problems, but they want these problems to be solved.

The more desperate these problems the better for you as a product or service owner.

Why?

Because people will be more ready to shell out their money to fix desperate problems. For example, let’s say I’m about to go on a first date next week and I have these huge ugly pimples on my face. In this kind of dire situation, I’d happily shell out my hard earned money to get fast solutions so that I can have a neat and clean pimple-free face.

Now, one way to see what problems people are having is by visiting forums. After all, forums are places where people with the same interests (and problems) hang around!

Let’s take the above example where I’m in the VERY dire situation to get pimples cleared fast.

Go to Google and type “acne forum”. Look through the sites returned by Google.

As a rule of thumb, look through forums that have the following criteria:

1. Alexa Rank

Alexa rank is simply a measure of how much traffic a site is getting. It is not the most accurate thing in the world, but it gives us a picture of how well a particular site is doing in terms of traffic relative to other sites.

If you haven’t installed the Alexa toolbar on your Firefox browser yet, then my advice is to do it now. The toolbar is Free and it’s a great tool to add to your Internet marketing arsenal.

Go to Alexa

Click the “Get Sparky” button and follow the simple steps to install your Alexa toolbar.

When looking for forums, strive to find those with Alexa rank less than 1 million. The less the Alexa rank the better.

At the time of this writing, Yahoo has an Alexa rank of 1, Google 2, and YouTube 3. This means that Yahoo is the most visited site on the planet, Google the second most visited site, and YouTube the third most visited site.

2. How Many Members Are Registered At The Forum

The more registered members the better, because you can gain more insights to the different problems faced by these members.

This way, you can read through the posts to find potential big problems that your product could cater to meet the needs of these people who are desperately seeking solutions.

Strive to find at least 5000 registered members. The more registered members the better.

3. How Many Page Views Are There?

When you land on a forum homepage, typically it will have sub-forums. In our acne forum example, you could have sub-forums on different sub-topics.

For example, using Google I found this acne forum, which is further categorized into sub-forums:

You can see that there are sub-forums on “acne treatments”, “adult acne”, “acne scars”, etc.

Go into one of the sub-forums:

You can see that one of the posts has a VERY high page views (4,524) as seen above. This would be a great thread (post) to browse through to find potential problems these “acne people” are having.

Generally speaking, the more page views the better.

4. How Many Replies Are There?

The more replies to a specific thread (post) the better for you when doing research to discover problems faced by these people.

Why?

Because more replies mean that the topic being discussed is more popular than other topics.

When time is limited, strive to read those threads with more replies first. If time permits, then you can, of course, browse through other threads as well.

In this article, you’ve learned how to discover potential problems people have using the power of forum research. Once you have a rough idea about their problems, you can even post a thread in the forum asking if they would be interested in such and such a product or service, which of course is the product or service you will be offering to them in the near future.

In the next article, I’ll be covering how to market your product or service to these people, which is called effective forum marketing.

Stay tuned…

4 Tips To Creating Your Own Products

I have been really busy these past few weeks preparing for the launch of my brand new product which is going to be released this Wednesday, August 6 2008.

However this product is made in the Indonesian language and specifically catered to the Indonesian people.

If you’re wondering why I made my new product in the Indonesian language, it’s because I am from Indonesia and I want to help my home people learn about Internet Marketing.

Most of the time they have difficulty buying Internet Marketing products out there on the market to educate themselves about IM because of their limited English skills. So here I am and I want to show them how they can make real money too from the Internet

This new product of mine that is going to be launched in just 2 days time is actually my third IM product in the Indonesian language.

The first two went very well when they were launched back a few months ago, and they are still bringing me in consistent money every day, right as we speak this moment.

If you’re at all interested in finding out more about my Indonesian IM blog and the two products that I currently have, you can click here to see them for yourself.

Just keep in mind that all of them are written in the Indonesian language and you won’t understand a single word I say, alright?

Some of you may be asking if I have any IM products that are in the English language.

I currently do not have a paying English product yet, but I have a Free report in English titled “Your First 100 Dollars Online” that will open your eyes to the world of Internet Marketing and show you how you can make your first $100 online.

So if you haven’t yet got yourself this report, go get it now. Hey it does not cost you a single red cent.

Having successfully launched two IM products with a third just a few days away, there are some lessons to be learned when it comes to creating your own products (now please take note that it applies to every niche, not just the IM niche):

1. You need to do some planning

You don’t have to plan every little smallest detail because if you do, you will probably suffer from too much planning and eventually not doing anything at all.

Most people who are planning to launch their products for the first time suffer from action paralysis because they plan too much and they go into too much detail.

Yes, you definitely need to do some planning, but just enough so that you know the crucial things that you need to take care of.

For me, doing some planning to launch a new product would include things like: registering a domain, hosting, setting up payment systems like PayPal to take orders, graphic design for the mini site, sales letter, product creation, etc.

2. You need to set specific datelines

After you have done some planning for your product launch, you need to set specific datelines for each individual task that you plan in step 1.

Specific datelines means doing such and such task by this date. For example, you might write down that you are going to get the graphic design for your mini site done by Monday, August 4, 2008.

Don’t just say ASAP (as soon as possible)! Because ASAP usually never comes.

3. What resources do you have available?

The next thing you need to take into account is what resources are available to you.

If you want to set up an affiliate script for your new product, do you know how?

Do you know how to design great looking mini sites with nice headers, footers, and 3D graphics for your new product?

If you are not good at these things, or if you don’t have a clue how to do it, it is best to out-task or outsource them to a professional.

Yes, you might end up spending more money; but you save yourself time which you can put to better use. Time that can be used to focus on the things that you are really good at.

Imagine if you know nothing about graphic design yet you try to design your mini site yourself. After spending tens of hours, you have just managed to design a mediocre header. Great!

4. Realize that you can’t be perfect

Just like nobody is perfect, no product out there is perfect either.

Especially when you are preparing your product to be launched to the market for the first time, it is okay for your product not to be perfect.

If you wait until your product is perfect before you actually launch it, you will never ever launch your product.

Just launch your product and improve it along the way. That is why a lot of products have version 1, version 2, version 3, etc.

The key here is to get your product out there, and everything else will follow

So those are the 4 tips about product creation that I have learned based on my experience in creating my 3 products. I hope you find them useful.