SEO Is Not King

seo is not kingEverywhere you go, you hear people talking about how important SEO is for your business, as I’ve mentioned in this post.

In my opinion, SEO itself is okay. It’s ONE method of getting visitors to your site. And it works, which is good. What is not okay is how a lot of courses and software claim that you only need their secret magic sauce that will propel your site to the top of the search engines, and you will be rich overnight and your problems will be over.

Yeah right!

SEO Is Just One Part Of The Equation

Even with number 1 spot in Google read more…

Where Do You Get Backlinks?

backlink seo

In my last email, I mentioned the importance of 1-way-backlinks to your SEO efforts (backlink SEO). To get on top of search engines, the number one factor is read more…

Blog Commenting Plus (+)

blog commenting seo

Blog Commenting SEO Plus – We all need traffic. Whether you are a blogger who sells ad space, an affiliate marketer who sells other people’s products, or an info product creator who sells your own products, you need traffic.

No visitors mean no money. Period.

There are a lot of ways to get traffic to your site and I’m not going to talk about all of them in this post. Instead, I’m going to talk about one way to generate traffic to your site, which I call Blog Commenting Plus. read more…

Backlink Analysis Using FREE Tools (Amazingly FAST)

I’ve just recorded a training video on how to do FAST backlink analysis using FREE tools. This is a very powerful method of gauging how difficult or easy it will be to rank a particular set of keyword phrase on the first page of Google.

If you want more free search engine traffic from Google, then you have to see this training video below now!

It’s 25 minutes long, but I promise you’ll get VALUABLE information. So consume this now okay? If you don’t want to view it online, but rather want to save this video to your computer, then you can download the video here (.wmv format; 22.5MB).

(hint: I’m very nervous making this video and you’ll find out WHY in the video below. And please pardon my Asian accent…)

What did you think about this backlink analysis training video? I’d love to hear your thoughts, so please them in a comment below…

Meta Description Goes Here – How To Boost Your CTR

I’m sure by now you’re already aware of how “meta tags” such as “meta description” or “meta title” or “meta keywords” play roles in optimizing your web pages in search engines like Google.

Everywhere you go in the forums or blogs, there seems to be a lot of discussions on search engine optimization (SEO) techniques.

It is very common to see or hear from these sources that to rank well in the search engines (especially Google in particular), you need to have as many 1 way incoming links that point to your web page that have the targeted keywords as the anchor text of the links.

Apart from incoming links, you most likely also learned from these sources that you need to have your targeted keywords in the title tag of your web page.

Then you also need to have your targeted keywords in the “meta keywords tag”.

The One IMPORTANT Aspect That Is Neglected

While all of this is true, there is one important aspect about SEO techniques that is truly neglected.

I’m talking about human behaviors and their/our interactions with how everything is connected.

If you think deeply enough, you’d realize that everything we as marketers or business owners are doing, be it generating traffic using SEO techniques, capturing visitors’ contact info to turn them into leads, and then following up with them to convert them into customers – everything that we are doing at each step of the process involves human interaction.

Even though you could argue that you’re using automated systems to drive traffic and utilizing autoresponders to follow up with your prospects and therefore involve no human interaction on your part, in the end, you still have to interact with your prospects regardless of the method of interaction.

Autoresponder is just a means of communicating with them (your prospects) to ensure that they are in the right hands and that they should trust you. For all you want, you can also follow up via phone or snail mail. That would be A LOT more expensive and time-consuming though. However, that is not what this discussion is about.

The underlying point I’m trying to convey here is that your leads/prospects are still HUMAN BEINGS who need to be treated as HUMANS. This shouldn’t be any different when it comes to optimizing your web pages for search engines.

After all, it is humans who are searching for information using search engines. It is humans that will eventually visit our web page and read/listen/watch what we have to say. It is humans who will finally buy our products and give us their money.

The Search Process

A user who is searching for information using search engines typically follows this process:

1. User types a relevant keyword to whatever he is searching for in Google.

2. Search results are returned and he performs one of the following actions:

A)

He may or may not click the first web page returned (even though there is a high possibility that he is going to click it since it is the first result and humans read from top to bottom)

OR

B)

Instead of clicking the first result, he scans through the first 10 web pages that are returned and he chooses one that is the most relevant to whatever he is searching for (based on what he sees).

For example, take a look at the top 4 Google results below for a particular keyword phrase:

If you were searching for information on how to make money online, and you’re scanning through quickly to decide which one to click, which one would you choose?

Narcissism reasons aside, I’d most likely click the 2nd result first (which happens to be my blog you’re reading right now). I’m sure you’d click the 2nd result first as well.

Why?

Because the description says “The Beginners FREE Place To Learn How To Make Money Online”, which is what I’m looking for PLUS it’s FREE to learn PLUS it definitely has more persuasive power in enticing me to click on it than the other 3 results. So I’d say to myself “Why not click this one first”.

This illustrates that it is possible that a person may choose to click the number 2nd,3rd or 4th result FIRST before clicking the first result.

This proves my point about the importance of catering to humans as well when you’re doing SEO to optimize your web page, because after all, it is humans who are going to read what you have to say. While the ranking of your web page in search results is important, so is the way of how you present/persuade humans to click your site.

Present What You Want Them To See

And the good news is there is a way to present whatever information you want people to see, just like the example above where I managed to put in the words “The Beginners FREE Place To Learn How To Make Money Online”.

I did that by using the “meta description tag”. Whatever I insert into this meta description tag will be shown right under the title of the web page:

The title of the web page (or meta title tag) is “Internet Business Make Money Online | Make Money On The Internet” (without quotes).

The meta description tag is “The Beginners FREE Place To Learn How To Make Money Online” (without quotes).

Summary

To summarize what we’ve covered in this post, we’ve learned that:

1.  While catering to what search engines want for good search engine rankings is important, so is catering to humans. It is because of humans that search engines were created in the first place, to make searching for information easy and fast.

2. You can use the “meta tag description” to put in a persuasive description for your web page to describe what your site is about, so that you can entice people to click your site. When done correctly, you can outperform web pages that are ranking higher than you in the search engines.

Please post your comments/opinions about this “Meta Description Goes Here – What It Has Got To Do With Your CTR” post in a comment below. I’d like to hear what you have to say…

Number 1 In Google?

number 1 in google

At the time of this writing, although this blog is number 1 in Google for the keyword phrase “internet business make money online” (without quotes; click here to see it in action) and a number 7 ranking for the keyword phrase “make money on the internet” (without quotes; click here to see it in action), I’m by no means an SEO (Search Engine Optimizaton) expert.

number 1 in google

make money on the internet

If you don’t know what SEO is, SEO is simply the process of improving your search engine’s ranking for the keywords you are targeting, as I’ve explained before in this post.

As far as SEO is concerned, I’m essentially doing only 4 things to get the results I’ve gotten:

1. Get as many 1 way incoming link from as many sites as possible

This means that you go out there and gather 1 way link from other sites to your site (make sure that the sites you’re trying to gain links from is “do-follow”, or to put in another way “nofollow free”). You can do this via blog commenting, forum signatures, social networking and bookmarking sites, submitting your site to directories, etc.

However, doing this manually is a monotone process which can get VERY time consuming and VERY boring (at least for me). Personally, I really hate doing repetitive tasks like these, which is why I’ve been using professional link building services for my link building campaign for almost 2 years now.

Not only does this save me hundreds of DREADED hours trying to find 1 way incoming links to my site, it saves me the hassle of having to keep track which sites have I submitted to gain a backlink to my site.

I might as well invest my money into professionals who know what they are doing and use the time I saved to focus on other more important larger-scale aspects of my business.

Seeking reciprocal linking partners where “I link to you and you link to me” almost no longer works. You might say that this method still work. But why invest your time and energy soliciting these kinds of links when you can instead build 1 way incoming links by spending the same amount of, if not less, time and effort?

2. Use the keyword you’re targeting as the anchor text for the incoming link

Getting 1 way incoming link to your site is great ONLY when you use the keywords you’re targeting as the anchor text of the link.

For example, let’s say you’re trying to target for the keyword phrase “make money on the internet” (without quotes). When seeking 1 way incoming links from other sites, be sure to make the phrase “make money on the internet” (again without quotes) hyperlinked so that when people click this link, they’ll be taken to your site.

This is VERY important and it will play a huge success in the success of your SEO campaign. The more incoming links (with your targeted keyword phrase as the anchor text) you have, the better your sites’ ranking will be in Google.

CAUTION: If you’re seeking links from a lot of sites, be sure to vary your incoming links a little. You should have at least 3 different but related keyword phrases that you’re targeting.  Doing this will help your site “fly under the radar” so that Google will not penalize you.

3. Make sure to put the keyword you’re targeting into the title tag

Although not as important as the first two factors mentioned above, inserting your targeted keyword phrase into the title tag will help your search engine ranking.

You do this by using the <title></title> tag within your site.

Using the same example again, if you were to target the keyword phrase “make money on the internet” (without quotes), you’d use this:

<title>Make Money On The Internet</title>

You can insert additional words before or after your targeted keywords to make your site look natural to human eyes as well.

4. Make sure that the keyword you’re targeting is mentioned in the body content of your site

This is the least important factor compared to the other three when it comes to ranking your site on Google.

If you can, strive to insert your targeted keyword a few times (DO NOT overdo it) within your site and you should be fine.

So to summarize, if you want to rank well in Google (especially number 1 in Google), you have to:

1. Get as many 1 way incoming link from as many sites as possible

2. Use the keyword you’re targeting as the anchor text for the incoming link

3. Make sure to put the keyword you’re targeting into the title tag

4. Make sure that the keyword you’re targeting is mentioned in the body content of your site

Last but not least, make sure you IMPLEMENT the methods outlined above. If you simply read and learn and you don’t do anything about it, you won’t get any results. Period.

If you have trouble motivating yourself to take action, then please read this beneficial article by my mentor Jonathan Leger. I’m sure it will help move you forward to take the actions you should have taken ages ago.

I’d love to hear your thoughts, so please leave them in a comment below…