TRUE Results To REPLACE YOUR JOB

Archive for the ‘SEO’ Category

In my last post, I explained what Internet continuity programs are and why they’re so profitable.

In this post, I’m going to show you how to build a successful continuity program - or to be more specific, How To Build A CONSISTENT Online Business FAST Using Continuity Programs so that you can REPLACE YOUR JOB!

Step 1 - Overcome Information Overload And Focus On ONE Thing Only

With all the information out there about making money online, I’m 100% sure that you’re suffering from information overload. The first step you need to do is to overcome this illness.

Stop chasing one business opportunity after another. Stop looking for the “next big thing” because there is no “next big thing”. There is only hype attached to the “next big thing”.

Focus your mind and attention on only ONE thing - and that is to build a CONSISTENT Online Business FAST so that you can REPLACE YOUR JOB. Ignore the rest that have nothing to do with this.

Please pay special attention to the word “CONSISTENT” - you want your income to be consistent month in and month out. So what if you can generate $1000 today but fail to make any money tomorrow and the day later.

What you want is CONSISTENT income every month so that you can have a REAL business and peace of mind.

Step 2 - Learn Direct Response Marketing Skills

When soldiers go to war and fight for their country, they equip themselves with weapons and shields. You need to do the same by equipping yourself with Direct Response Marketing skills.

Why?

You are a small entrepreneur with limited budget to spend on your online business, thus you need to make the best use of your money.

You can’t afford to spend (and WASTE) BIG money like all the Fortune 500 companies. Every dollar counts, which is why you MUST learn direct response marketing skills so that you spend your money wisely on things that do WORK!

Step 3 - Learn Technical Skills

A lot of the “make money online” sites and gurus say BOLDLY that you don’t need to have ANY technical skills at all to be able to succeed in your online business.

(worse, they claim that you only need to click a few buttons on your mouse and you’ll make thousands instantly…)

I COMPLETELY DISAGREE!

Don’t cringe first at the thought of learning technical skills…

What I’m saying is that you MUST, at the very least, learn basic technical skills such as:

- how to connect your domain and hosting together so that when people type www.yourdomain.com, they are actually directed to your website

- how to create a BASIC html static web page

- how to set up a WordPress blog from scratch

No, you don’t have to learn programming. You can outsource the programming stuff to professional programmers who know what they’re doing and who can do the job A LOT BETTER and MUCH FASTER than you.

Why don’t you also outsource the three skills I mentioned above as well?

Because if you outsource even the most basic skills such as these three skills, then you’d have to wait for your technical guy to fix it for you if you need to make even the smallest change to your web page. This will take up a lot of time with the back and forth communication. Another reason is of course to cut down your expenses.

Step 4 - Create Your High Quality Freebie

Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.

This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.

Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.

Step 5 - Set Up Your Squeeze Page To Capture Leads

Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.

The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.

Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.

Step 6 - Create Your Continuity Program

This is the MEAT of what your customers are paying you money for. They pay you money to access your VALUABLE content to solve their problems.

The content of your continuity program, of course, have to be GOOD (as should your FREE content).

When people give their names and email addresses to get your freebie, they should be IMMEDIATELY presented with your continuity program offer.

Why immediately?

Because as mentioned in my previous post, people’s interests change VERY QUICKLY all the time. If you don’t ask for the sale immediately, then they might no longer be interested in your topic a few days later.

And one more tip: you do NOT have to create ALL the content beforehand before you actually roll out your continuity program. In fact, you only need to have the first lesson created and you’re good to go.

Step 7 - Package Your Continuity Program To Make It SELL

With tight competition in almost every market, simply presenting your “naked” continuity program for sale is not going to be good enough.

You need to MASSIVELY PACKAGE your continuity program so that it becomes irresistible and really ENTICING. Package it in such a way so that if people do not take up your continuity offer, they’ll really miss out on a lot of good, cool stuff.

You want to make your prospects think like this in their minds:

Join your continuity program = I can solve my problems

Don’t join your continuity program = My problems remain unsolved and I’ll continute to feel excruciating PAIN

Step 8 - Generate Visitors To Your Squeeze Page

I’m sure you’ve heard and seen this a thousand times before, but without visitors to your website, then everything is useless.

You can have the best continuity program in the world, but if nobody knows the existence of your program, then not a single soul is going to join your program.

This means zero sales and zero profits.

Once you have your freebie, your irresistible continuity program that is MASSIVELY PACKAGED, then you can start driving traffic to your squeeze page.

A small percentage of that traffic will be your customers, and most will just be freebie seekers who won’t join your continuity program. This is perfectly fine, because in EVERY MARKET that you operate and sell information products in, there are only a small percentage of buyers compared to freebie seekers.

Step 9 - Build DEEP Relationships With Your Leads/Subscribers

After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.

So what happens to these 98 people?

Simply leave them alone?

NO WAY!

What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!

Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.

Frequency is key here.

The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.

Step 10 - Use KILLER Email Marketing Tactics To SELL Your Continuity Program

In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.

Simply giving away free content all the time won’t make you money. SELLING your continuity program will!

Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.

The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:

Email 1: Free content

Email 2: Sales pitch

Email 3: Free content

Email 4: Sales pitch

Etc.

Where Do You Go From Here?

So there you have it, the 10 ESSENTIAL steps to building successful Internet continuity programs. If you do them correctly, you’re bound to REPLACE YOUR JOB on the Internet!

If you REALLY want to learn IN MORE DETAIL where I show and teach you STEP-BY-STEP How To REPLACE YOUR JOB On The Internet Using A Continuity Program, then I have some good news for you.

My brand new coaching program that teaches you EXACTLY this is going to be released Wednesday, 6 January 2010 @ 11am EST.

(…and I’m sure you’ll be in for a surprise when I reveal to you the tiny investment to this coaching program)

Just the perfect time for you to make your 2010 resolution - to REPLACE YOUR JOB On The Internet!

Stay tuned for more info on this alright?

In the meantime leave me your comments and questions below about Internet continuity programs…

Here’s to a Happy and Prosperous 2010!

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I’ve just recorded a training video on how to do FAST backlink analysis using FREE tools. This is a very powerful method of gauging how difficult or easy it will be to rank a particular set of keyword phrase on the first page of Google.

If you want more free search engine traffic from Google, then you have to see this training video below now!

It’s 25 minutes long, but I promise you’ll get VALUABLE information. So consume this now okay? If you don’t want to view it online, but rather want to save this video to your computer, then you can download the video here (.wmv format; 22.5MB).

(hint: I’m very nervous making this video and you’ll find out WHY in the video below. And please pardon my Asian accent…)

What did you think about this backlink analysis training video? I’d love to hear your thoughts, so please them in a comment below…

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I’m sure by now you’re already aware of how “meta tags” such as “meta description” or “meta title” or “meta keywords” play roles in optimizing your web pages in search engines like Google.

Everywhere you go in the forums or blogs, there seems to be a lot of discussions on search engine optimization (SEO) techniques.

It is very common to see or hear from these sources that to rank well in the search engines (especially Google in particular), you need to have as many 1 way incoming links that point to your web page that have the targeted keywords as the anchor text of the links.

Apart from incoming links, you most likely also learned from these sources that you need to have your targeted keywords in the title tag of your web page.

Then you also need to have your targeted keywords in the “meta keywords tag”.

The One IMPORTANT Aspect That Is Neglected

While all of this is true, there is one important aspect about SEO techniques that is truly neglected.

I’m talking about human behaviors and their/our interactions with how everything is connected.

If you think deeply enough, you’d realize that everything we as marketers or business owners are doing, be it generating traffic using SEO techniques, capturing visitors’ contact info to turn them into leads, and then following up with them to convert them into customers - everything that we are doing at each step of the process involves human interaction.

Even though you could argue that you’re using automated systems to drive traffic and utilizing autoresponders to follow up with your prospects and therefore involve no human interaction on your part, in the end, you still have to interact with your prospects regardless of the method of interaction.

Autoresponder is just a means of communicating with them (your prospects) to ensure that they are in the right hands and that they should trust you. For all you want, you can also follow up via phone or snail mail. That would be A LOT more expensive and time-consuming though. However, that is not what this discussion is about.

The underlying point I’m trying to convey here is that your leads/prospects are still HUMAN BEINGS who need to be treated as HUMANS. This shouldn’t be any different when it comes to optimizing your web pages for search engines.

After all, it is humans who are searching for information using search engines. It is humans that will eventually visit our web page and read/listen/watch what we have to say. It is humans who will finally buy our products and give us their money.

The Search Process

A user who is searching for information using search engines typically follows this process:

1. User types a relevant keyword to whatever he is searching for in Google.

2. Search results are returned and he performs one of the following actions:

A)

He may or may not click the first web page returned (even though there is a high possibility that he is going to click it since it is the first result and humans read from top to bottom)

OR

B)

Instead of clicking the first result, he scans through the first 10 web pages that are returned and he chooses one that is the most relevant to whatever he is searching for (based on what he sees).

For example, take a look at the top 4 Google results below for a particular keyword phrase:

If you were searching for information on how to make money online, and you’re scanning through quickly to decide which one to click, which one would you choose?

Narcissism reasons aside, I’d most likely click the 2^nd result first (which happens to be my blog you’re reading right now). I’m sure you’d click the 2^nd result first as well.

Why?

Because the description says “The Beginners FREE Place To Learn How To Make Money Online”, which is what I’m looking for PLUS it’s FREE to learn PLUS it definitely has more persuasive power in enticing me to click on it than the other 3 results. So I’d say to myself “Why not click this one first”.

This illustrates that it is possible that a person may choose to click the number 2nd,3rd or 4th result FIRST before clicking the first result.

This proves my point about the importance of catering to humans as well when you’re doing SEO to optimize your web page, because after all, it is humans who are going to read what you have to say. While the ranking of your web page in search results is important, so is the way of how you present/persuade humans to click your site.

Present What You Want Them To See

And the good news is there is a way to present whatever information you want people to see, just like the example above where I managed to put in the words “The Beginners FREE Place To Learn How To Make Money Online”.

I did that by using the “meta description tag”. Whatever I insert into this meta description tag will be shown right under the title of the web page:

The title of the web page (or meta title tag) is “Internet Business Make Money Online | Make Money On The Internet” (without quotes).

The meta description tag is “The Beginners FREE Place To Learn How To Make Money Online” (without quotes).

Summary

To summarize what we’ve covered in this post, we’ve learned that:

1.  While catering to what search engines want for good search engine rankings is important, so is catering to humans. It is because of humans that search engines were created in the first place, to make searching for information easy and fast.

2. You can use the “meta tag description” to put in a persuasive description for your web page to describe what your site is about, so that you can entice people to click your site. When done correctly, you can outperform web pages that are ranking higher than you in the search engines.

Please post your comments/opinions about this “Meta Description Goes Here - What It Has Got To Do With Your CTR” post in a comment below. I’d like to hear what you have to say…

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At the time of this writing, although this blog is number 1 in Google for the keyword phrase “internet business make money online” (without quotes; click here to see it in action) and a number 7 ranking for the keyword phrase “make money on the internet” (without quotes; click here to see it in action), I’m by no means an SEO (Search Engine Optimizaton) expert.

If you don’t know what SEO is, SEO is simply the process of improving your search engine’s ranking for the keywords you are targeting, as I’ve explained before in this post.

As far as SEO is concerned, I’m essentially doing only 4 things to get the results I’ve gotten:

1. Get as many 1 way incoming link from as many sites as possible

This means that you go out there and gather 1 way link from other sites to your site (make sure that the sites you’re trying to gain links from is “do-follow”, or to put in another way “nofollow free”). You can do this via blog commenting, forum signatures, social networking and bookmarking sites, submitting your site to directories, etc.

However, doing this manually is a monotone process which can get VERY time consuming and VERY boring (at least for me). Personally, I really hate doing repetitive tasks like these, which is why I’ve been using professional link building services for my link building campaign for almost 2 years now.

Not only does this save me hundreds of DREADED hours trying to find 1 way incoming links to my site, it saves me the hassle of having to keep track which sites have I submitted to gain a backlink to my site.

I might as well invest my money into professionals who know what they are doing and use the time I saved to focus on other more important larger-scale aspects of my business.

Seeking reciprocal linking partners where “I link to you and you link to me” almost no longer works. You might say that this method still work. But why invest your time and energy soliciting these kinds of links when you can instead build 1 way incoming links by spending the same amount of, if not less, time and effort?

2. Use the keyword you’re targeting as the anchor text for the incoming link

Getting 1 way incoming link to your site is great ONLY when you use the keywords you’re targeting as the anchor text of the link.

For example, let’s say you’re trying to target for the keyword phrase “make money on the internet” (without quotes). When seeking 1 way incoming links from other sites, be sure to make the phrase “make money on the internet” (again without quotes) hyperlinked so that when people click this link, they’ll be taken to your site.

This is VERY important and it will play a huge success in the success of your SEO campaign. The more incoming links (with your targeted keyword phrase as the anchor text) you have, the better your sites’ ranking will be in Google.

CAUTION: If you’re seeking links from a lot of sites, be sure to vary your incoming links a little. You should have at least 3 different but related keyword phrases that you’re targeting.  Doing this will help your site “fly under the radar” so that Google will not penalize you.

3. Make sure to put the keyword you’re targeting into the title tag

Although not as important as the first two factors mentioned above, inserting your targeted keyword phrase into the title tag will help your search engine ranking.

You do this by using the <title></title> tag within your site.

Using the same example again, if you were to target the keyword phrase “make money on the internet” (without quotes), you’d use this:

<title>Make Money On The Internet</title>

You can insert additional words before or after your targeted keywords to make your site look natural to human eyes as well.

4. Make sure that the keyword you’re targeting is mentioned in the body content of your site

This is the least important factor compared to the other three when it comes to ranking your site on Google.

If you can, strive to insert your targeted keyword a few times (DO NOT overdo it) within your site and you should be fine.

So to summarize, if you want to rank well in Google (especially number 1 in Google), you have to:

1. Get as many 1 way incoming link from as many sites as possible

2. Use the keyword you’re targeting as the anchor text for the incoming link

3. Make sure to put the keyword you’re targeting into the title tag

4. Make sure that the keyword you’re targeting is mentioned in the body content of your site

Last but not least, make sure you IMPLEMENT the methods outlined above. If you simply read and learn and you don’t do anything about it, you won’t get any results. Period.

If you have trouble motivating yourself to take action, then please read this beneficial article by my mentor Jonathan Leger. I’m sure it will help move you forward to take the actions you should have taken ages ago.

I’d love to hear your thoughts, so please leave them in a comment below…

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