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Archive for the ‘Tracking’ Category

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If you’ve been marketing online for some time now, you should have already known that the there aren’t really any “big secrets” to online profits.

The “big secrets” (as the “gurus” called it) basically comes down to 2 very important metrics:

- Traffic

- Conversion

If your site receives a lot of visitors but none of them buy your products or services, then you are not making any money.

Conversely, you can have the world’s best converting site, but without traffic, you won’t make a single sale.

Hence, these two elements work hand-in-hand together.

Traffic + Conversion = Profits

That is why it is very important that before driving massive traffic to your site, make sure that your conversion rate is good. But then again, without any traffic at all, you can’t gauge how good or bad your conversion is.

The solution is to drive decent amount traffic to your site and see what the conversion rate is.

For example if you drive 100 visitors to your site and you make 1 sale, then your conversion rate is 1/100 = 1%.

You could probably do better than 1%. Of course, it depends on the sources of traffic as well, as different sources produce different conversion rates.

Not all traffic is created equal.

For example, affiliate traffic tends to produce better conversion rates than traffic from social bookmarking sites, while joint-venture traffic usually produces better conversion rates than affiliate traffic.

Once you’ve calculated your conversion rate based on a decent amount of traffic, for example 200 - 300 visitors, you should always try to improve on it before driving any more traffic to your site.

Why?

Because advertising costs are increasing every single day. Since you’ve worked so hard (in terms of money, effort, and time) in getting that visitor, you should make sure that you have a great converting site so that he or she becomes a buyer.

Even if he doesn’t buy your product or service right then and there, you should have some kind of freebie to bribe him in exchange for his email address, so that you can follow up with him to generate sales later on.

An excellent yet free tracking program that can track visitors on your site is Google Analytics. I’ve also done an article some time ago that’s titled 5 Reasons Why You Need To Track Your Visitors. Be sure to read that article to get a better understanding why it’s important to track your visitors.

Once you’ve managed to obtain a great conversion rate, be sure to note down the changes you’ve made to your site, so that you can refer back later on and see which specific element you changed that has a major impact on the conversion rate.

Who knows you might be able to duplicate this change on your other site to boost its conversion rate as well, even though different markets and different sites may react differently.

But hey, this is testing and tracking, and nothing is perfect. That is why it’s called “testing and tracking”!

Once you’re satisfied with your conversion rate, it’s time to drive traffic like mad to your site and make oodles of money!

And you know what, since you’ve taken down notes which elements on your site you changed that resulted in a boost in your conversion rates, you could probably slap up a mini-report and sell it for a low price or use it as a freebie to bait more people into your list.

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I don’t know if you have noticed this or not, but over the past few years, the number of websites is definitely growing at an alarming rate. Everyone and his dog (yes there are even websites dedicated to a person’s pet!) seem to have their own websites.

Blogs are probably one of the most common ways to develop these sites nowadays.

If you do business on the Internet, my very important question to you is: “Do you know your website metrics? Are you tracking your visitors?”

What exactly do I mean by website metrics and tracking visitors?

By that I mean you need to know how your current website is performing so that you can make it better, and so that you can improve your website performance.

Of course the end result is that you maximize your profit earnings!

But before you can undertake any work to improve your current website, you need to first know how it is performing NOW.

I recommend using Google Analytics to track your visitors. It is a great program provided by Google for Free.

There are basically 5 reasons why you need to track your visitors. By tracking your visitors, you’ll be able to know things like:

1. How they found your website

This information is very valuable because if you know that the majority of your visitors are coming from one or two sources only, you can focus your effort and time on these sources.

For example, let’s say that after you have done your homework, you discover that most of your visitors are coming from Google using a certain keyword phrase, and very few of them are coming from a banner ad that you pay to put up on website x.

This means that you should focus your time and effort optimizing for that keyword phrase, so that your website appears on the first page of Google.

2. How many visitors visit your site each day

This information is also very important to you as a website owner. Knowing this number will allow you to get an idea of how popular your site is.

When you know this number, you can strive to find ways to increase the number of visitors to your site.

But before you can judge if your promotion efforts are in fact bringing in any results or not, you must know your current position first - in this case the number of visitors who go to your site daily.

Get this number first before you start finding ways to increase traffic

3. How long they stay on your site

The longer your visitors stay on your site, usually the better your content is. Of course, just one person staying on your site for 1 hour does not warranty that your site’s content is superb.

You need to have more visitors who stay longer on your site to justify that your site’s content is indeed great.

The converse is also true as well. If most of your visitors stay only very briefly on your site, usually it is a sign that you need to improve on your content.

4. Which pages they visit

By knowing which pages they visit, you can get an idea of what topics garner the most interests by your visitors.

For example, topics like “make money with Adsense” are usually more popular than topics such as “make money through typist job”.

Well I think you get the idea

When you have this handy information at your fingertips, you can post more content that is related with “make money with Adsense”, which your visitors like.

5. How well do they convert to subscribers and buyers

By effectively tracking your visitors, you can also get specific numbers like how many percent of your visitors become free subscribers, and how many percent of your visitors become buyers.

Terry Dean has done an awesome job outlining this. Head on to his blog now to see what he has to say.

Having read this far, you should have seen and understood the benefits of tracking your visitors. If you don’t track, you don’t know your metrics. And if you don’t know your metrics, you can’t improve your conversions, and if you can’t improve your conversions, you can’t maximize your profits.

If you are currently not tracking your website visitors, you are losing money every single second!

Go to Google Analytics and open a free account now. Do not procrastinate, just do it now!

Popularity: 78% [?]