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If you have been running an Internet business for some time now, or if you are marketing your products and services online, you are probably aware of the significant role of email marketing.

I firmly believe that email marketing can make or break your business.

How is that so?

Well, it’s very simple actually.

You see, if you keep sending promo emails after promo emails to your subscribers without giving them any real, valuable content that can benefit them, you are bound to break your business.

There are quite a number of well-known Internet marketers who do that, but I won’t name names here.

How do I know?

Because of the simple fact that I’ve been in their lists for quite some time now - and all the emails they sent are 100% ALWAYS promo emails persuading me to buy the “next big thing”.

Luckily I have specifically created a Gmail account for the sole purpose of receiving these “junk” emails so that I can glance at them when I some time to spare.

And you know what I think as a subscriber when I receive their emails?

Inside my mind I keep wondering how these guys operate?

I mean, here they are sending me promo emails after promo emails saying their “buddies” and “good friends” have just stumbled upon some unbelievable hidden “secrets” since the discovery of slice bread and that these “secrets” are the only thing we need to buy.

Then a few days later we receive another email from the same guy saying the same thing, except this time the product or service they recommend is different.

I thought that the last product they recommend is the last thing we need to buy?

Hmm…

I figured that the way they operate is simply hammering their email lists cross-promoting each other’s products.

For example, let’s say this network consists of 5 Internet marketing “gurus”.

Guru 1 would promote Guru 2’s products today.

A few days later, Guru 2 would promote Guru 3’s products.

Then a few days later, Guru 3 would promote Guru 4’s products.

So they cycle typically looks like this:

Guru 1 => Guru 2 => Guru 3 => Guru 4 => Guru 5 => Guru 1

Please note that this may not be necessarily true. It is just my own personal opinion.

Having explained how email marketing can break your business, now I’m going to share with you how email marketing can make your business.

In order to successfully sell your products and services to your subscribers, you first need to build beneficial and trusting relationships with them first.

Today, your subscribers have a lot of choices when it comes to buying products and services related to your industry.

The biggest and most important question (for you as a product/service owner) is: Why should they buy from you?

What makes you unique compared to your competitors?

Sure, price maybe a very important factor. But you can’t just use “low price” as the basis of your unique selling point.

Look at the automotive industry.

Why are people willing to spend twice or triple the money to buy a BMW when they can have a Honda for half or one-third of the price?

Competing on price alone will not get you far, you need some kind of Unique Selling Proposition so that you can thrive and destroy your competition.

One such unique selling point that you can offer to your subscribers or potential customers could be the beneficial and trusting relationships you have with them.

Remember that a lot of marketers and business owners still don’t understand the importance of building meaningful relationships with their subscribers or potential customers.

The majority of them are simply interested in making a quick sale or two out of you and then they move on to find the next victim customer.

That is why I said email marketing, when done correctly, can take your business to a whole new level you never thought possible. The important thing to remember is that your subscribers and potential clients are humans just like you, and if you are able to make them trust and believe in you, then selling to them becomes much easier.

I’d love to hear to hear your thoughts and opinions about this subject. You can leave them at a comment below…

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If you are like most people out there, then you probably agree with me if I say that you like to receive better than you like to give.

Confused?

Let me explain a little.

If you were to choose between:

A. Taking/receiving something good

Or

B. Giving away something good

I seriously believe that you would choose A over B anytime.

Am I right?

You see, by nature we humans are selfish creatures. That is why almost everyone wants to take rather than to give.

I seriously believe that in today’s world if you want to thrive and move forward in your Internet business, you need to give, give, and give first before you can receive.

If you are just like every marketer or business owner out there who just want to sell, sell, and sell, it is very hard for you to make good impressions in your customers’ or would-be-customers’ eyes.

Well, actually you can still thrive and do very well in your business even if you sell, sell, and sell all the time, provided that:

1. You already have an established brand that people know, or

2. Your products and services are so unique and great that all your competitors can’t compare (let alone compete) with you.

However, if you or your business does not belong to the two categories stated above, yet the only thing you do is sell, sell, and sell, then you seriously need to consider doing things differently starting from now.

You need to create VALUE first for other people before they are willing to buy from you.

You need to start giving and stop selling (or taking)!

I’m not implying that you don’t have to sell. At the end of the day, we are still marketers and we need to sell to be able to make profits.

I’m simply saying that if you want to acquire new customers, you need to give first before you can receive. You need to create value for them first before they will buy from you (unless of course one of the two reasons above applies to you).

So how exactly do you create value?

Well, you can give them some kind of freebie that is related to the niche/field you are in. Do make sure that this freebie can benefit them in one way or another; otherwise your freebie will simply go down the drain.

For example, if you are talking about doing business online, you can always give them a free report, e-course, ebook, audio, or video tutorial. The point is to give them something useful that can benefit them.

If they feel that your freebie has benefited them, they will be more receptive to you and your products. If you continue to provide more value for them, they will slowly but surely trust you.

When you are at this stage, it will be a lot easier to sell your products and services to them.

Having said what I’ve said above, I want to point out that there are a lot of sites out there who simply sell and sell. There is, of course, nothing wrong with having sites who want to sell you something.

Yes, these sites may produce a few sales every day if their sales copy, traffic, and follow up “hard-sell” email messages are great.

But, I seriously believe that if you can build relationships and provide value first without the “hard-sell, pushy” email sales pitches, then you’ll be able to sell much more effectively.

Think about if for a moment.

The last time you went to the mall and some “pushy” salesman tries to hard-sell you on something, do you feel comfortable? Would you buy from him then and in the future?

Of course not!

Nobody wants to buy from a “pushy” salesman.

The whole article today focuses on why you should give and create value first before you can expect to receive anything, because it is very hard nowadays to just be able to make sales on your first encounter with your visitors. You must build beneficial relationships with your visitors first so that they trust you.

Believe me, trust is a very, very effective and vital component in successful selling.

This is also the reason why I highly recommend you build your own lists for your business. Put in some kind of opt-in form and ask for their email addresses in exchange for a freebie that they will get.

You have put in a lot of hard work to bring visitors to your site; don’t just let them go like that. If you don’t get their contact info, you lose them forever! There are millions of sites out there, what makes you think they will remember your site?

Always try to get their contact info so that you can follow up with them and give them more Free benefits such as tips and tricks related to your field. The point is to build good relationships with them on a consistent basis.

When beneficial relationships are built, trust will be formed. At the end of the day, selling your products and services to them become much easier.

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In my previous post, I’ve laid out 5 reasons why most people attempting to make money online fail.

Today we are going to look at what traits or characteristics you really need in order to be successful in building a real Internet business.

There are 6 traits that you should possess:

1. Just do it

Human beings tend to over-analyze and over-complicate things and situations. This is especially true if you’re new at something.

Beginners trying their hands in making money online typically suffer action-paralysis. They are so afraid of making a wrong move that they end up not taking any action at all.

Doing something, even though it’s wrong, is still better than not doing anything at all.

If you just sit there and do nothing, you are bound to learn and accomplish nothing.

If you do something, you are bound to learn something and may or may not accomplish something.

Hello? Can you see how you are missing out when you don’t do anything at all?

And the other thing is that people tend to want to become perfectionists.

How can you do things perfectly when you’re just starting out and you don’t really know much about the subject?

Heck, even advanced Internet marketers still do wrong things every day, yet they continue to make money!

So my advice is to just do it! Just like Nike’s slogan J Making that first move is always the hardest, but once you start going, it will be easier consequently.

2. Open mindset, positive attitude, and a desire to learn

You must possess an open mindset and a desire to learn so that you can learn and absorb new things every day.

Your attitude plays a major role in determining your success in whatever field you choose to indulge in, not just in Internet Marketing.

Be confident of yourself, think positive. DO NOT say discouraging things to yourself such as “I can’t do this” or “I’m not a techie guy therefore I can’t succeed” bla bla bla…

Have you heard of the saying “You become what you think”? Well, let me tell you that this is very true indeed.

So instead of reinforcing negative beliefs that you are not capable of doing this and that, why don’t you install positive beliefs to yourself?

3. Treat it as a real business

To succeed in any endeavor, you need to focus and put a lot of effort and time in doing things that will eventually lead to your goals.

You must treat Internet Marketing as a real business, just like you would if you were to open a brick and mortar business.

You can’t say things like “Well, I’m just trying so it’s okay if I don’t do this right”, or “I’ll just try and see if this works, if not then I’ll try something else different”.

The problem with saying these kinds of things to yourself is that you don’t treat it seriously and if you don’t treat is seriously you simply can’t get any results!

4. Stay consistent

Do small things on a consistent basis to ensure that you build your online assets over time.

Success in the Internet business or in any kind of business is not about doing what is required only once or twice or thrice. It’s about putting in your effort consistently.

When you are just starting out, you can definitely start working on your Internet business part time. It’s definitely not a problem.

Hey, I started part time too 2 years ago

The important thing to always remember is to build your Internet business on a consistent basis over time.

Little baby steps can eventually lead to big results too.

5. Stay motivated

Initially when you are just starting out, you won’t see any results. You must, however, stay motivated and just keep on going.

It’s not because it’s Internet Marketing that you are not seeing results. It takes time and dedication to see real results, and it applies to any new endeavor you embark.

When you are feeling down or discouraged, seek ways to motivate yourself by going to your local bookstore and buy motivational and inspirational books, audios, or videos. You can also go to Google and do a search on motivational sites.

Get yourself pumped up whenever you are feeling down alright?

6. Stay humble

Always stay humble.

Yes, even when you are already making some money, do stay humble please.

Nobody knows everything, and by staying humble you’ll always be able to learn new things.

If you are arrogant, you will think that you know everything and that you are the best out there. When this happens, you stop learning.

Given the rate at how technology advances every day, when you stop learning you will eventually be left behind. When this happens, be prepared to say goodbye to your Internet business!

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