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Archive for the ‘Useful Tools’ Category

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I don’t know if you have noticed this or not, but over the past few years, the number of websites is definitely growing at an alarming rate. Everyone and his dog (yes there are even websites dedicated to a person’s pet!) seem to have their own websites.

Blogs are probably one of the most common ways to develop these sites nowadays.

If you do business on the Internet, my very important question to you is: “Do you know your website metrics? Are you tracking your visitors?”

What exactly do I mean by website metrics and tracking visitors?

By that I mean you need to know how your current website is performing so that you can make it better, and so that you can improve your website performance.

Of course the end result is that you maximize your profit earnings!

But before you can undertake any work to improve your current website, you need to first know how it is performing NOW.

I recommend using Google Analytics to track your visitors. It is a great program provided by Google for Free.

There are basically 5 reasons why you need to track your visitors. By tracking your visitors, you’ll be able to know things like:

1. How they found your website

This information is very valuable because if you know that the majority of your visitors are coming from one or two sources only, you can focus your effort and time on these sources.

For example, let’s say that after you have done your homework, you discover that most of your visitors are coming from Google using a certain keyword phrase, and very few of them are coming from a banner ad that you pay to put up on website x.

This means that you should focus your time and effort optimizing for that keyword phrase, so that your website appears on the first page of Google.

2. How many visitors visit your site each day

This information is also very important to you as a website owner. Knowing this number will allow you to get an idea of how popular your site is.

When you know this number, you can strive to find ways to increase the number of visitors to your site.

But before you can judge if your promotion efforts are in fact bringing in any results or not, you must know your current position first - in this case the number of visitors who go to your site daily.

Get this number first before you start finding ways to increase traffic

3. How long they stay on your site

The longer your visitors stay on your site, usually the better your content is. Of course, just one person staying on your site for 1 hour does not warranty that your site’s content is superb.

You need to have more visitors who stay longer on your site to justify that your site’s content is indeed great.

The converse is also true as well. If most of your visitors stay only very briefly on your site, usually it is a sign that you need to improve on your content.

4. Which pages they visit

By knowing which pages they visit, you can get an idea of what topics garner the most interests by your visitors.

For example, topics like “make money with Adsense” are usually more popular than topics such as “make money through typist job”.

Well I think you get the idea

When you have this handy information at your fingertips, you can post more content that is related with “make money with Adsense”, which your visitors like.

5. How well do they convert to subscribers and buyers

By effectively tracking your visitors, you can also get specific numbers like how many percent of your visitors become free subscribers, and how many percent of your visitors become buyers.

Terry Dean has done an awesome job outlining this. Head on to his blog now to see what he has to say.

Having read this far, you should have seen and understood the benefits of tracking your visitors. If you don’t track, you don’t know your metrics. And if you don’t know your metrics, you can’t improve your conversions, and if you can’t improve your conversions, you can’t maximize your profits.

If you are currently not tracking your website visitors, you are losing money every single second!

Go to Google Analytics and open a free account now. Do not procrastinate, just do it now!

Popularity: 79% [?]

Just a few days ago, Google had just updated its Google Adwords Keyword Tool in a way that will definitely benefit us as Internet Marketers.

So what’s the update about?

Well, if you have used this tool previously, you should know that this tool used to present the volume of searches for a specific set of keywords in a green bar fashion, and when you hover your mouse over these green bars, it would say “low search volume”, “avg search volume”, “high search volume”, etc.

In other words, it does not give us the exact number of searches performed for that specific set of keywords. It just gave us an idea of how popular they are.

Not very helpful isn’t it? (Although it’s still better than nothing).

We still need to use other sources to guestimate (guest estimate) the number of searches performed on that specific set of keywords.

Well now you don’t have to do any guestimate work anymore because Google Adwords Keyword Tool will give you the volume of searches not in a green bar fashion anymore, but instead it will give it to you in numbers!

Talk about convenience and how this will help us to more accurately predict the demand for a given set of keywords.

And when you know the demand for that given set of keywords, you can predict how popular that niche is.

Enough of the talk, let’s see this tool in action shall we?

Go to Google Keyword Tool:

Type in “home theater” as shown above and click “get keyword ideas”.

As can be seen from above, the keyword phrase “home theater” is searched 3,350,000 times in the US for the month of June 2008.

This means that “home theater” is searched 111,666 times in the US per day. This indicates “home theater” is a very popular keyword.

If you go down the list and take “home theater system”, “home theater design”, “home theater installation”, etc. into consideration, you will discover that the home theater niche is indeed a very popular niche that is in very high demand.

For your case, you simply need to type in the keywords you are interested in researching, and then click the “get keyword ideas” button.

So it can be seen that with this updated tool that will give us the search volume of a specific set of keywords in numbers, we can definitely predict the popularity of any niche more accurately than before.

Now we don’t have to stare at those green bars and wonder how much “low search volume”, “avg search volume”, or “high search volume” translates into numbers anymore. No more guestimating.

Excellent job, Google!

Seriously, I really am happy and excited about this updated tool as I am sure that it will benefit me and other Internet Marketers in terms of doing keyword and niche research.

What about you? What do you think of this updated tool?

Please post your thoughts in a comment below…

Popularity: 94% [?]