HTML Or Text Links?

In my last post, I talked about how email marketing can make or break your business, depending on how you use utilize it.

If you keep sending promo emails after promo emails to your list, your subscribers will soon get tired of it and they will eventually unsubscribe from your list.

Today I’m going to show you a neat little technique you can apply to your email marketing messages so that more subscribers click on the link contained in your emails.

So what is this technique? :cool:

Though nothing revolutionary, this technique, when implemented correctly, can boost the click through rate (CTR) of your links contained within your email messages by 22% (in my case).

If you don’t know what CTR is, CTR simply means how often a link or set of links are clicked.

If 100 people opened your email, and 30 people clicked the link contained within that email, this means you have a CTR of 30%.

Of course, the higher the CTR the better. :grin:

Now, the technique I’m about to show you is to use persuasive words as links within the email.

What do I mean by that?

Suppose I want my subscribers to click on my site Beginners Blog Profits. Instead of writing:

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Hit the link below to see how any beginner can earn real decent money online:

==> http://BeginnersBlogProfits.com

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I would write:

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Hit the link below to see how any beginner can earn real decent money online:

==> Discover The Secrets Of Making Money Online As A Beginner

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Can you spot the difference?

In the first scenario, I use http://BeginnersBlogProfits.com as a link to my site.

In the second scenario, I use the words “Discover The Secrets Of Making Money Online As A Beginner” as a link to my site.

The second scenario would yield better CTR because it persuasively urges the reader to take action by using the words “Discover The Secrets Of Making Money Online As A Beginner“.

http://BeginnersBlogProfits.com, on the other hand, does not really urge the reader to take action.

Put yourself in their shoes, would you be thinking along the lines of “Beginners Blog Profits eh? So what?”

I bet your answer to the above question is a resounding “Yes”.

However, there is one thing you need to keep in mind in order to properly implement this “using persuasive words as links” technique – in order for this to work, your subscribers must be able to receive your email in HTML format.

Otherwise it won’t work.

Most autoresponder services allow you to send two kinds of messages, one in plain text and the other in HTML format.

So what you can do is you can send your email in both formats, and if your subscriber can read HTML emails, then he or she is going to receive it in HTML format. If not, then he or she is going to receive it in plain text, in which case you can’t implement the “using persuasive words as links” technique.

But hey, implementing this “using persuasive words as links” technique to some subscribers is still better than not implementing at all! :razz:

Don’t you agree? As always, I’d like to hear your thoughts, so please share them in a comment below…

11 Responses to “HTML Or Text Links?”

  • Hi Welly,

    thanks for this tip, I usually used the first option as well, but will try your way for sure. I use ==> too so was good to see you use it as well!
    I often use ClickLink.me to cloak links and make them attractive to click.

    Great info on your blog, thanks!

  • Great tip, it’s kinda like Frank Kern says to use tantalizing keywords to get your prospects attention.. so it would make sense to anchor link it ..

    anyway thanks for breakin it down :)

  • @Robert: Thanks for sharing! That will definitely help with the search engine rankings :D

  • Hi Welly,

    Very good tip. This not only is valuable for email marketing, but for any other form of internet marketing. In fact it should be used when ever you link to your site or page from somewhere else.
    Many people just put in their page URL, with out thinking of keywords to use or anchor text. The search engines love this type of thing.

    So if I were able to create a link in this post, which I realise I can’t but for explanation purpose, I would use the keyword term: Website Design and Development, And then link that term to my site, as opposed to just putting my site URL in as http://www.integralwebsolutions.co.za.

    I hope your readers will apply this technique not only to their news letter or email campaigns but to all forms of URL linking.

  • @S McGregor: Excellent! Detail definitely produces great results eh :)

  • Hi mate. Excellent info you have produced. I was a newbie not so long ago and got coached those techniques with good results. My CTR was greatly improved!

  • Susannah

    You’re welcome. It is inspiring words like this that motivates me to deliver even more value to my readers and subscribers! :mrgreen:

    Success Always!

  • susannah

    HI WELLY THIS IS JUST TO SAY I HAVE BEEN TO ALOT OF SITES TO HELP GET ME STARTED AND YOU ARE BY FAR THE BEST …CLEAR CUT WRAPT WITH INSPIRATING ANTIDOTES YOU WRITE WELL …ANYWAY THANK YOU FOR ALL YOUR HELP HOPEFULLY I CAN PAY IT FORWARD IN THE NEAR FUTURE WHEN I HAVE MY OWN SITE UP AND RUNNING HAVE A GREAT DAY….. KIND REGARDS SUSANNAH

  • Maulana – Yes, using the HTML link is definitely better as it includes call to action words. Yes, my latest Indonesian product was released yesterday, December 9th 2008 :)

    Jason – Indeed :mrgreen:

  • Jason R

    Informative article.

    The 2nd one, I think, is better because as you said, it contains powerful action words that make the reader want to click on the link.

    Keep it up.

  • Hi Welly,

    I think it’s better to choose the second one, though I am beginner in using autoresponder :???: . After I read your article above absolutly i become cockier and understanding that the usage of HTML code influential in increasing CTR. Thanks :razz:

    Will you also give a lesson about how to increasing CTR by using the rigt words for follow up email later? I’ll be waiting for your next posting.

    Success for you! :grin:

    PS : Till now i’m waiting your newest product in Indonesia, is that on 9th of December?? :mrgreen:

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