Do This ONE (1) Thing To Overcome Information Overload
We know that most internet marketers or internet marketers wannabe suffer from internet marketing information overload. I’ve talked about this in a previous post titled “Avoid Information Overload“.
I’m not an exception, although my ability to cope with this problem gets better and better over the years, thanks to increased experience.
Nothing To Do With Each Other
The funny thing is that even though we suffer from info overload, we continue to buy product after product that, often times, have little or nothing to do with one another.
For example, someone might buy a guide that teaches him how to make money from AdSense, and the next day he buys another course on how to build a list via Twitter, and then a few days later buys another course about getting thousands of fans on his Facebook fan pages, and so on.
Making money from AdSense has nothing to do with list building via Twitter, and certainly has nothing to do with getting tons of fans on your Facebook pages.
Yet I still see people buying these different “how-to” guides over a very short period of time (days). If you keep buying all the different courses out there, when are you going to have the time to implement what you’ve learned from these courses?
Not to mention that your head is spinning around so badly – not knowing which one to implement first. More often than not, when such situations occur, you do nothing.
Confusion Leads To Inaction, And Inaction Yields ZERO Results
Okay, maybe you argue that the above scenario is a little bit dramatic (even though it’s not because that is what’s happening every day to a lot of people). Let’s tone down a little bit shall we? Let’s say that instead of buying 3 courses that teach you different things, suppose you buy 3 courses that teach you the same thing -say, how to build a list fast.
But you still have a problem here. Since the 3 courses on list building are created by 3 different marketers, this means that the methods outlined in the courses are different, even though there may be some overlapping.
Marketer A says X. Marketer B says Y. Marketer C says Z. 3 different advice and strategies. More internet marketing information overload. Which one do you follow?
The solution to this is to buy only 1 course at a time. So don’t go out and buy 3 different courses that have nothing to do with one another, nor buy 3 courses that teach you the same thing. Buy only 1 course at a time.
And don’t just stop there after consuming the course. The MOST IMPORTANT thing to do with your purchase is to actually IMPLEMENT what you’ve learned. After all, the purpose of buying the course in the first place is so that you gain a new skill (or improve an existing skill) so that it helps bring in more revenue and profits for your business right?
If you simply consume the course and then do nothing about it (Read: let the information you’ve learned rust in your brain), then what’s the point? Why waste money buying the course? Why waste time consuming the course?
Okay, so now you know it’s important to buy only 1 course at a time, and implement what’s being taught inside the course. What’s next?
Next is to realize that within that 1 course, there are multiple strategies and techniques laid out that will help you to build your list. With this realization, it’s important to understand a second point of equal importance – and that is you implement only ONE strategy or technique at a time.
The reason for this is again internet marketing information overload. If the course lays out 10 techniques, and you implement all of them at once, you’ll be overwhelmed. And when we humans are overwhelmed, we tend not to do anything (like I’ve pointed out earlier).
Not doing ANYTHING, though, is worse than doing something WRONG. Yes, there is a risk associated with doing something. But there is also the possibility of reward. Not doing anything in this case means that you’ve spent money and time consuming the course, yet you don’t gain anything out of that. This means that you lose 100%!
So the next time you buy any course, make sure you buy ONE (1) course at a time, and you implement ONE (1) strategy or technique at a time (that is most RELEVANT to your current situation). Only after you’ve implemented that one strategy should you try to implement the next one taught in the course.
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