Do This ONE (1) Thing To Overcome Information Overload

internet marketing information overload

We know that most internet marketers or internet marketers wannabe suffer from internet marketing information overload. I’ve talked about this in a previous post titled “Avoid Information Overload“.

I’m not an exception, although my ability to cope with this problem gets better and better over the years, thanks to increased experience.

Nothing To Do With Each Other

The funny thing is that even though we suffer from info overload, we continue to buy product after product that, often times, have little or nothing to do with one another.

For example, someone might buy a guide that teaches him how to make money from AdSense, and the next day he buys another course on how to build a list via Twitter, and then a few days later buys another course about getting thousands of fans on his Facebook fan pages, and so on.

Making money from AdSense has nothing to do with list building via Twitter, and certainly has nothing to do with getting tons of fans on your Facebook pages.

Yet I still see people buying these different “how-to” guides over a very short period of time (days). If you keep buying all the different courses out there, when are you going to have the time to implement what you’ve learned from these courses?

Not to mention that your head is spinning around so badly – not knowing which one to implement first. More often than not, when such situations occur, you do nothing.

Confusion Leads To Inaction, And Inaction Yields ZERO Results

Okay, maybe you argue that the above scenario is a little bit dramatic (even though it’s not because that is what’s happening every day to a lot of people). Let’s tone down a little bit shall we? Let’s say that instead of buying 3 courses that teach you different things, suppose you buy 3 courses that teach you the same thing -say, how to build a list fast.

But you still have a problem here. Since the 3 courses on list building are created by 3 different marketers, this means that the methods outlined in the courses are different, even though there may be some overlapping.

Marketer A says X. Marketer B says Y. Marketer C says Z. 3 different advice and strategies. More internet marketing information overload. Which one do you follow?

The Solution

The solution to this is to buy only 1 course at a time. So don’t go out and buy 3 different courses that have nothing to do with one another, nor buy 3 courses that teach you the same thing. Buy only 1 course at a time.

And don’t just stop there after consuming the course. The MOST IMPORTANT thing to do with your purchase is to actually IMPLEMENT what you’ve learned. After all, the purpose of buying the course in the first place is so that you gain a new skill (or improve an existing skill) so that it helps bring in more revenue and profits for your business right?

If you simply consume the course and then do nothing about it (Read: let the information you’ve learned rust in your brain), then what’s the point? Why waste money buying the course? Why waste time consuming the course?

What Next?

Okay, so now you know it’s important to buy only 1 course at a time, and implement what’s being taught inside the course. What’s next?

Next is to realize that within that 1 course, there are multiple strategies and techniques laid out that will help you to build your list. With this realization, it’s important to understand a second point of equal importance – and that is you implement only ONE strategy or technique at a time.

The reason for this is again internet marketing information overload. If the course lays out 10 techniques, and you implement all of them at once, you’ll be overwhelmed. And when we humans are overwhelmed, we tend not to do anything (like I’ve pointed out earlier).

Not doing ANYTHING, though, is worse than doing something WRONG. Yes, there is a risk associated with doing something. But there is also the possibility of reward. Not doing anything in this case means that you’ve spent money and time consuming the course, yet you don’t gain anything out of that. This means that you lose 100%!

So the next time you buy any course, make sure you buy ONE (1) course at a time, and you implement ONE (1) strategy or technique at a time (that is most RELEVANT to your current situation). Only after you’ve implemented that one strategy should you try to implement the next one taught in the course.


Leave your thoughts and comments below about internet marketing information overload. I provide live, do-follow links to every comment that is left.

19 Responses to “Do This ONE (1) Thing To Overcome Information Overload”

  • Ray on August 23, 2011

    Hey Welly,

    My first visit here but you touched a nerve!

    Let me tell you what’s worse than going nowhere because of information overload – going broke because of information overload.

    I’ve learnt the hard way to focus and remove distractions. I’ve now got multiple first page Google rankings because I stopped buying stuff and learnt to focus.

    Keep up the good work

  • Peter on August 18, 2011

    Me too succumbed to information overload.

    It is too common in the field of IM. Everyday, we receive emails on new e-books or courses… especially the ones from well known marketers are really hard to ignore.

    But over the years, I have told myself to focus on just a one or two methodologies/courses and work on them… only when I feel that I have mastered them, i will then move on to explore other courses.

    Thanks for sharing Welly.

  • Whitefeather on January 26, 2011

    That had to go to my facebook, I hope every newbie out there sees it. Great info for the confused. Thanks, positve energy on your journey.

  • cass on November 18, 2010


    I think you are great! I like how you are down to earth and explain right up front that this is a business building opportunity- not a get rich quick scheme.

    I’ve tried other programs and find that each explains something similar to another. I am looking forward to your step by step approach and will try my hardest not to get ‘information overload’!
    Thank a ton! Cass

    • Welly on November 18, 2010

      Hey Cass

      It’s always nice to hear compliments from customers such as yourself. And so true about the millions of programs selling the “get rich quick” dreams. Truth is, they are just dreams and will never get realized.

      Thanks for stopping by and saying hello.

  • Andy Moles on November 3, 2010

    I think “finding out 6-8 trusted information sources and staying up to date with them” is a tip which has worked well for me to stay right on top of my profession.

  • on October 28, 2010

    Internet Marketing Information Overload…

    Do This ONE (1) Thing To Overcome Information Overload…

  • Mark on October 27, 2010

    This is recommended article for newbie internet marketers.

    The dangerous disease calls “information overload” lost many of useful time (1, 1, 1/2 years) at my beginning as internet marketer.

  • Welly on October 27, 2010

    @Marie, Jared, Liam: Agreed, ONE step at a time is key.

  • Liam @ Product Creation on October 27, 2010

    Fantastic point – the key skill to succes is implementation. I’d even take it one step further and MASTER one skill before moving on to the next.

  • Jared Detroit on October 27, 2010

    I see this all the time. Getting information is one thing but it’s all about what you do with that information. Being able to focus on one method (whatever you’re doing) and implementing it is usually not a short process. Anything that you want to make successful is going to take some time and effort.

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  • Shawn Mackey on October 26, 2010


    Once again you have created a post that rings true in my ears. When I began this journey, I bought so many products and most are all still sitting on my flash drive wondering when I am going to let them out to play.

    I realized that I really didn’t know how to load most of the software I purchased, and the majority of the other products caused, yep, you guessed it, information overload!

    As Scott points out, it wasn’t until I set a goal for what I wanted to do did I really see any results. I found two programs I really believe in and I now focus on building my list. The results aren’t mind-boggling, yet, but I am going to keep plugging away.

    People, please take Welly’s advice and focus. Information overload be gone!


    • Welly on October 27, 2010

      Good luck in your list building venture! And make sure you have a plan and also a goal, like Scott mentioned above :)

  • Marie on October 26, 2010

    It took me a while before I realized exactly what you are talking about here. What happens is we become information junkies and like any junkie, you sometimes have to go cold turkey in order to overcome your addiction.

    At best, doing it one step at a time while putting your knowledge into action right away is good advice.

  • Scott on October 26, 2010

    Hi Welly,

    Great article mate! It’s so true and I have suffered from this for so long I don’t care to recall how much stuff I’ve spent on info products in the past!

    Sometimes I still buy the odd product here and there but, I can tell you that I don’t buy “any old product” anymore and to me, I’ll tell you why I think people do this (because I’ve suffered from it for a long time).

    I feel the reason people buy product after product, especially those that are unrelated, is because they do NOT have a goal. I mean, you say people should stick to one thing, but to me, that’s not enough.

    People need to step away from buying ANYTHING online (imo) until they have sat down and written down their goals. The fact people buy this, buy that, proves they don’t know exactly what they want so they’ll continue to buy AND remain lost until they have their goals laid out.

    It’s only been recently that I decided to write down my goals, figure out what I want and now I am focusing on building a list (as an example). Now that I have goals, products that are unrelated don’t tempt me anymore because I’m focusing on my current goal….list building. Then I’ll move on to my next goal, product creation, etc. Make sense?

    So, the real way to stop buying product after product is to have a specific goal, focus on getting the information for that goal ONLY, then move on to your next goal and the next bit of info you need (free or paid) and keep working toward your ultimate money making goal (e.g. $100k / month or whatever). All the desires to buy crap from others falls away as you now have FOCUS.

    Sorry for the long message but I personally feel that’s why people not only fail, but get distracted by the next shiny object promising riches.

    Hope this helps someone as I’ve never been more focused in my life and all it took was setting goals and focusing on accomplishing these goals one at a time. :)



    • Welly on October 27, 2010

      Hey Scott

      Very good points. Yeah when you have a clear goal that you want to achieve, it will surely help reduce all the confusion and info overload, since you’ll be wise enough (hopefully) to know which product to buy and which products not to buy.

  • Albert Mikha on October 26, 2010

    Hi Welly,

    I agree with you . Yep, There is no reward without experience. Experience is made by action. Experience make things better in the long run.

    Thank you for the great post Welly :)

    Albert Mikha

    • Welly on October 27, 2010

      Thanks for stopping by Albert!

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