List Building Techniques – The Essential 4 Steps
List building techniques – there is no doubt that you’ve seen and heard it time and time again that “the money is in the list”. While that statement is only partially true (the REAL statement should be “the money is in the RELATIONSHIP with the list”), you should, nevertheless, start building your own list if you haven’t started doing so yet.
But how do you build your list?
Here are 4 essential list building techniques that you must know if you want to be successful at building a list:
Step 1: A high quality Freebie to give away
Before you can build your list, you need to have a high quality Freebie that you can give away to your visitors.
Because nobody wants to give their email address to a stranger (you). They already receive tons of email every single day, and they don’t want their inbox to get more flooded than it already is.
Your high quality Freebie will act as a bait to bribe them so that they want to give their email address in exchange for getting your Freebie. This is why your Freebie must be high quality enough (at least in their eyes) so that the perceived value of your Freebie is greater than the perceived value of their email.
Do NOT simply give ANY kind of freebie away. You need to give away a Freebie that is related to your market/niche. It’s useless to give away a weight loss report if you’re in the forex market, for example.
Step 2: A squeeze page
You need to create a squeeze page where the ONE AND ONLY purpose of this squeeze page is to get visitors to give you their email address in exchange for the Freebie you give away.
When you’re just getting started, you’re NOT going to be able to build a high converting squeeze page right off the bat.
This is totally fine. The most important thing is to just create that first squeeze page and tweak it along the way to make it better. In other words, we’re NOT aiming for sky high conversion for our first squeeze page and instead we’re looking for INCREMENTAL improvements.
For starters, let me give you a few tips on creating a high converting squeeze page. Create a BIG opt-in form and a BIG subscribe button so that they’re CLEARLY VISIBLE and STANT OUT from your squeeze page.
Try using the word “FREE” and “INSTANT” too as people LOVE things that are Free and Instant.
So far, I’ve given you 2 list building techniques, now let’s take a look at the third one.
Step 3: Put an opt-in form on your blog too
Apart from putting an opt-in form on your squeeze page, you want to put an opt-in form on your blog too.
This is because your blog is going to attract a significant number of visitors via search engines (if you diligently post content to your blog on a CONSISTENT basis) and via other traffic sources.
When visitors land on your blog, you want to give them the ability to subscribe to your list as well. If not, you’ll just be wasting valuable traffic and these visitors will NOT come back to your blog, EVER!
Hence, it is important that you put an opt-in form on your blog too. Give away the same Freebie that you give away on your squeeze page.
Step 4: Drive visitors to your squeeze page and/or blog
Driving visitors to your squeeze page is going to give you a MUCH HIGHER opt-in conversion than if you were to drive visitors to your blog.
Because on your squeeze page, visitors have only 2 options:
One – they subscribe to your list
Two – they close the browser window and do not subscribe to your list
However, on your blog, they have A LOT of options. They can subscribe to your list, they can close their browser; they can click on other links (within the blog post and blog comments, and also those on the sidebar) which take them out of your website, and they get easily distracted since there are a lot of things they can do on your blog.
That said, it doesn’t mean that you can’t drive visitors to your blog. You can. Do keep in mind, though, that your squeeze page is going to have a MUCH HIGHER opt-in conversion than your blog.
If you want a more-detailed, STEP-BY-STEP approach of creating a HIGH converting squeeze page to build your list faster and better, and getting your list to be more responsive to your offer, my Get Profits Fast GOLD Coaching covers more of these list building techniques in greater detail.