Guru Hype (And Scams) Is The Name Of The Game
I always wonder if there is going to be an end to all the crazy, over-hyped IM product launches. I would also categorize some of these launches as make money online scams. Not all, but some of them…
I’m pretty sure most buyers, or should I say “victims”, of these products are beginners. If you’re an advanced marketer, you shouldn’t fall prey to these launches.
Yes this post is a rant. Because I believe
The “Circus” Is Not Stopping Anytime Soon…
How many times have you seen these way over-hyped IM product launches? How many times have you been bombarded with email after email from marketers on the same day a big product has just launched, hammering you to buy and promising: “THIS IS IT! – this is the only thing you need to buy in order to achieve financial success online”?
(this is what make money online scams would look and smell like by the way)
A more accurate promise should be:
“This is the only thing you need to buy TODAY! Come tomorrow, you’ll need to buy another amazing product from another member of the circus”.
(…of course they don’t tell you this – but hey we’re not stupid right?)
After all, profits come first and “who cares whether you make money or not as long as I am!”
Welcome to the world of over-hyped promises and the big gurus and their circus promoting each other’s over-hyped products. I’ve also ranted about this phenomenon in this Crazy Guru Promo Emails post, if you’re keen to take a look.
What do you think about the following headline?
“Discover a new, unknown, secret traffic loophole that only 0.1% of the earth’s population knows about that you can steal away and make $10,000/month by working only 2 hours per day. Best of all, you can achieve this in a few days from now…”
“And take a look at the money I’ve made from this secret underground system” (with the infamous Clickbank earning screenshots flying everywhere, followed by pictures of red Ferraris and yellow Lamborghinis).
WOW Vs. Stupid
There are typically 2 reactions when people see this type of headline.
First reaction (the beginners) – WOW! Amazing! Really? So I really can make money online and I can make $10,000/month by working only 2 hours per day? And I can achieve this within a few days from getting this “secret”? I could quit my job soon! Yeah, awesome! I’m going to get this system and I’ll be rich in no time!
Second reaction (the advanced guys) – Yawnnn… another boring product launch. This is stupid!
The screenshots might be real, but the question is: Are they really earning that much money from this “secret” system? Or are they earning money doing something else? (for example promoting each other’s product launch – in which case then it can be considered as make money online scams)
Are They Telling The Truth?
And maybe they’re right after all – they do earn $10,000/month by working only 2 hour per day. But they didn’t tell the whole story. They didn’t tell what their backgrounds are; they didn’t tell what the requirements are for you to achieve $10,000/month by working only 2 hours per day (the experience needed, the skills needed, the learning curve, etc.)
The Endless Exit Pop-Ups
There are 2 other issues worth addressing regarding these product launches.
The first one is that when you close the window and try to leave the sales page, there will be a pop-up offering you to get the product in question for $10 off.
Still not interested by the offer, you close the page again, only to be shown another pop-up offering you an additional $10 off (total $20 off from the original price).
Then when you try to close again, the same thing happens. Another pop-up shows up (again) offering you an additional $10 off (so far $30 off from the original price).
So the next time you want to buy any IM products, try closing the page and see if you get a discount. The worst that can happen is there is no discount (which is VERY UNLIKELY if the product in question is a hyped-up product launch), which you can simply go to their sales page again and order.
But then again, if it’s a hyped-up product launch, I recommend skipping them altogether unless you’re really going to USE and IMPELEMENT what’s taught in the product.
Before you buy another product though, read this internet marketing product – do you really need it post first. You’ll save even more money.
I’m NOT Against Using Exit Pop-Ups
I find exit pop-ups to be useful to me and using it have resulted in opt-ins, and some of these opt-ins eventually resulted in sales.
But I use it sparingly -meaning I don’t use it multiple times and I don’t put it on every page. I also don’t use exit pop-ups to offer a discount to my paid products. I just don’t feel comfortable because from a marketing standpoint this will decrease your credibility and make people think that my product does not sell well and I’m desperate to sell it.
The Fake Scarcity
The other issue about product launches is the “fake” scarcity involved. Not all of them have this issue, but a lot of them do have.
They say they have this $100,000/month system but they are only selling it for $37 to 500 people…
Is that so?
I’m no math whiz but if you do some basic calculation, they will only get $18,500 in total revenue. Minus affiliate commissions and you net only $9,250.
Who in their right mind would reveal his $100,000/month system for only $9,250 and get himself some competition as a result?
(…unless this guy is a philanthropist)
What do you have to say about the crazy, way over-hyped product launches and their circus? What about make money online scams? Leave your comments below…