Outsourcing Is Bad?
Outsourcing is bad when you have better options, as you’ll see below…
A little while ago I conducted a survey asking readers of this blog and my subscribers about internet marketing, and one of the questions I asked was: what was the single most troublesome problem they have about making money online?
The 4 big problems, according to the survey, are: information overload, not enough technical skills, not enough traffic, and not enough money.
Not Enough Technical Skills
Today I’d like to touch upon “not enough technical skills”.
Before we begin, I’d like to point out that even if you have enough technical skills – for example you’re a designer or programmer – you shouldn’t design and do coding yourself from scratch if there are other better alternative solutions.
By better, I mean faster and cheaper. Faster means the time taken to accomplish a certain task is less. Pretty self-explanatory there. Cheaper means the direct cost and opportunity cost is lower.
You might say that it would be faster and cheaper if you do it yourself instead of outsourcing it to a provider. That might and might not be true, depending on your skills and situation. Whatever the case, make sure that you’ve factored in your opportunity cost.
Dictionary.com defines opportunity cost as:
The benefit that could have been gained from an alternative use of the same resource.
So let’s say it takes you 8 hours to design your site. If you didn’t design it yourself, you would have saved 8 hours and you could use these 8 hours in other areas – for example selling and marketing, or even spending time with your family.
But that is not the worst thing. The worst thing is if you’re not a designer yet you try to design your site by yourself. After spending so much time “designing” your site (and let’s face it, you’re going to take much more than 8 hours if you’re not a designer), you come up with a design that sucks.
Another Important Data
My survey also uncovers an important data: more people are into niche marketing (where you enter multiple niche markets) rather than into 1 market (where you go deep and establish yourself as an authority in your marketplace).
For these niche marketers, this means that the frequency at which they create sites is high, since they are always entering new markets all the time.
Now – would these niche marketers want to spend hours after hours trying to design their sites? I don’t think so. If they did, how are they going to find time to actually do work that matters the most to their business, namely as you’ve seen and heard so many times before – the marketing of their business?
Sure you can outsource the design, but that wouldn’t be cost efficient since the cost can add up pretty quickly if you have a lot of sites that need to be designed. Outsourcing is bad in this case, since there is a better alternative as you’ll discover below.
So far we’ve only talked about the design aspect of building the sites. What about the programming side of things?
If the sites are static html sites, it would be pretty simple. Just use a free web authoring software like Nvu, insert your content, save your page, and you’ll have a html file ready.
But what about sites like php? Do you know how to code in php? Fortunately today, you don’t need to know much about how to code in php, thanks to WordPress. Similar to Nvu, WordPress uses a what-you-see-and-what-you-get editor, meaning you simply type in your content, hit publish and your site will be live instantly.
Using WordPress to create sites, or more specifically blogs, is both fast and easy. But simply creating blogs for us internet marketers is not enough.
Sure, a blog serves as a very important vehicle/platform in which we can share our knowledge and expertise to become the leading authority in our marketplace.
How To Create Full-Blown Sites Fast?
But what happens when we want to create more than just blogs? And we want to create them FAST?
Not only do we want to create these pages FAST, we want to create them with STYLE – meaning boosting a professional and elegant design.
The answer to that is Profits Theme – my upcoming tool (WordPress theme) that allows internet marketers and bloggers to create full-blown sites in MINUTES.
I have a piece of good news for you. I’m going to give away 2 copies of Profits Theme for free (to be retailed @ $97). If you want to get it for free, leave a comment below and tell me:
1. WHY you deserve to win this
2. WHAT you are going to do with Profits Theme if you win
This contest will end on Friday 28 January 2011 has already ended, so make sure you submit your entry now. I will choose 2 of the best entries, and the 2 winners will be announced on the next blog post.
Remember, you MUST tell me the 2 things above if you want to win a copy of Profits Theme. One entry per person please.
Update: This contest has already ended.