Squeeze Page Design – Your Problems Solved In 2 Minutes!
Before I reveal how you can solve your squeeze page design problems in 2 minutes, allow me to explain why you need to create a squeeze page in the first place.
If you’ve been following me for any length of time, you know that I talk about the importance of list building A LOT.
For the sake of new readers, list building is the process of collecting leads and prospects in your business so that you can offer them your products and/or services. You can and should build a list of customers who have bought products from you too, but that’s not what this post is about. This post is about building a list of leads.
In whatever business you’re in – I don’t care if it’s online or offline, you MUST have leads whom you can present your offer to. Without leads there would not be customers, and without customers you’ll not make any money at all.
You also know that to collect and build a list of leads, you need to have a squeeze page. Yes you can collect leads via an opt-in form on your blog’s sidebar, but your conversion is going to suffer because there are just far too many distractions on your blog, as I’ve mentioned in this post.
Don’t get me wrong though. There’s absolutely nothing wrong with collecting leads on your blog. It’s just that if you’re ONLY doing that, then you need to triple think again!
You MUST have a dedicated page (squeeze page) where the ONE and ONLY purpose is to collect leads. I guarantee that your lead conversion is going to increase SO MUCH MORE (I’m talking about six to ten fold)!
Now that you know the significance of having your own squeeze page, the next step is to actually create the squeeze page right?
There are 2 options to creating your squeeze page:
1. A professionally designed and attractive squeeze page
2. A plain and ugly squeeze page with no design
Of course, if both options don’t cost any money (or cost the same amount of money), everyone would take option 1 any day.
However, there is no such thing as a free lunch.
Judge A Book By Its Cover
You’ve heard the term “Don’t judge a book by its cover”. While that is true to a certain extent depending on the context you’re looking at, people DO judge a book by its cover when you’re talking about your squeeze page.
Visitors who arrive at your squeeze page don’t know who you are (yet) – meaning you’re a total stranger to them. One of the ways they judge whether to trust you (and therefore opt-in to your list) is by looking at your overall squeeze page design and layout.
Everything else being equal, a professionally designed and attractive squeeze page will hands-down beat a plain and ugly squeeze page with no design.
Graphics Are Important
Graphics plays an important role in your opt-in conversion, ESPECIALLY when people don’t know who you are yet (hey first impression counts A LOT). When you have established relationships with your leads and subscribers, this role becomes smaller as they already know who you are and trust you. However, they can’t become your leads and subscribers if they didn’t opt-in to your list in the first place.
When first-time visitors arrive at your professionally designed squeeze page, you project an image to them that you’re serious about your business and are in it for the long term. This is implying to them that they are in good hands and the freebie they’re going to receive from you is of high quality.
Conversely, when visitors arrive at your plain and ugly squeeze page with no design, you’re projecting an image to them that you’re not serious about your business. People who are not serious about their business usually produce sub-par freebies and usually go out of business (that is, if they even have a business at all).
That being said, you want to choose option 1, which is to have your squeeze page design done professionally so that it entices visitors to opt-in (higher lead conversion).
There are, however, 3 problems to this:
1. You don’t have design skills to design a squeeze page
2. It’s expensive to hire a designer for your squeeze page design
3. It takes quite some time to design a squeeze page (even if you hire a designer to do it for you)
So what’s the solution?
The solution is to use a professionally-designed and HIGH CONVERTING squeeze page template. All you need to do is copy paste your content into the template and your squeeze page is ready.
Takes 2 MINUTES max!
Just PLUG AND PLAY!
How easy is that?
And NO, we’re not talking about crappy squeeze page templates created using Word or PowerPoint. We’re talking about professionally designed templates created using Photoshop designed by a team of experienced designers AND experienced internet marketers.
Most designers don’t know what we internet marketers want, and most internet marketers don’t know how to design…
Or, if you want something more robust (a lot more robust), see Profits Theme instead.
Your Squeeze Page Design Problems Solved In 2 Minutes…
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