Unusual Or Weird (Email Marketing Tricks)?
We all know how profitable email marketing is when done correctly, especially if you were to factor in the implementation of some unusual or weird email marketing tricks. Today I’d like to give you a tip that can boost your email marketing profits.
The tip is: You should include your signature in every email message you send out.
Yup, whether it’s email follow-ups that are already set up in your autoresponder system, or broadcasts that you regularly send out – you should include your signature at the end of each email.
Because your subscribers are NOT going to read ALL your emails. This means they will sometimes (or often times) miss offers that you present them. Even your most loyal subscriber will, at times, miss reading your email for various reasons – maybe they were too busy, maybe your email went to their spam/bulk folder, etc.
By including your signature at the end of every email you send (both follow-ups and broadcasts), you are increasing the chance that they will read your “signature section”. Of course, you want to put in “money links” in your signature so that you can maximize your profits potential.
Aren’t These Kind Of Email Marketing Tricks Obtrusive?
Since your signature is placed at the end of your email message, they are not obtrusive.
Let’s shift our mind away from IM or make money online for a while.
If you receive email messages from people you knew, and at the end of these emails there are signatures included, would you get angry or pissed off?
Not The Regular Signature
Note that the signature I’m talking about here is not the typical (boring) signature like most people who don’t understand internet marketing would write about. The typical signature at the bottom of an email goes like this:
Phone number here
Fax number here
Website URL here
This type of signature is plain boring and does not give the email recipient any incentive to find out more about the email sender. Upon reading such a signature, the email recipient is probably thinking: “Okay so this guy is an internet marketer. So what? Why is he giving out his fax number? I don’t need that.”
Like I’ve mentioned a lot of times before, we humans are selfish creatures and we ONLY care about ourselves. We are always thinking about “what’s in it for me” and “what benefits will I get out of this”. If there are no benefits, why should we care?
That said, you must make your signature ENTICING enough for them to want to click on your website links. This is one of the most important email marketing tricks that involve email signatures. Take a look at my current signature when sending out emails to my subscribers:
For Support, go to:
Do NOT reply to this email as no one will see it.
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Now compare my signature to the regular boring signature. Which one has a higher chance of getting clicked?
(…it’s pretty obvious don’t you think?)
So What Do You Put In Your Signature?
I recommend that you put in:
- Your contact information (in my case my support desk link)
- Your products and/or services
- You might want to include a link to your affiliate program (if you have one)
- You might also wish to include your Twitter link – I didn’t because I think social media is hyped up. Since these people were already on my list, I believe I can build relationships better via email marketing than via Twitter.
Make sure that when you include links in your signature, do NOT just put these links as they are. Use a short teaser phrase to ENTICE your subscribers to click on your link, like in my signature. Simply putting up some links won’t do you any good because they are not going to click on them if you don’t tell them “what’s in it for them”.