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What Graphics Can Do To Your Business

I’ve always believed in investing in high quality graphics when it comes to selling products or services, both online and offline. After all, a picture is worth a thousand words and having high quality graphics will “WOW” your prospects at the first point of contact, thereby leave a lasting, great impression.

Let’s take a look at the offline business. Product manufacturers couldn’t simply just sell their products and services without some form of accompanying graphics. They could, but it just wouldn’t convert that well.

Can you imagine going to the local grocery store and buying a bottle of milk that simply has an ugly “Fresh MILK” label on it without any kind of graphic ornaments on it? Would you buy this bottle of milk or would you buy the bottle beside it that is professionally packaged with its colorful and attractive graphic elements?

High Quality Graphics In Action

The automotive industry, food industry, telecommunications industry, and all other industries – they all have great quality graphics attached to their products. It makes perfect sense actually.

These huge companies with huge budget set aside a certain amount of money for graphic design purposes to “beautify” (so to speak) their products and services so that they attract more buyers.

You might argue that big name manufacturers don’t need to have those fancy-looking graphics because their brands are already famous and people will buy regardless of how ugly the graphics are. That may be true in certain cases; but the FACT is, there is not a single product and service out there by a big company that actually use poorly designed graphics – at least not that I know of.

Automotive industry – take a look at the high quality brochures car manufacturers have.

Food industry – those food pictures attached to the packaging of the product that are so “REAL” and juicy that make our mouth salivates uncontrollably.

I could go on and on… but you get my point.

The power of these high quality graphics and the impact they have on your business is even more obvious when it comes to selling products and services on the Internet.

As we all know, anyone can sell on the Internet. And we also know that everyone is “hiding” behind a computer when they’re selling online.

Please note that the term “hiding” is not meant to discredit people selling online (Hey I sell products and services online too).

Think about when a prospect comes across your product/service when shopping online. Think about their thoughts and emotions just when they’re about to decide if they want to buy from you or not.

Since they don’t know who you are and they have no previous experience buying from you, they’re definitely afraid of being cheated of their money.

Scams are becoming more and more commonplace nowadays. Thus they have every right to be wary, especially when shopping online, since like I’ve said above everyone is literally “hiding” behind a computer.

The Disadvantage Of Running An Online Business

A lot of online marketers talk about how great it is to run an Internet business where you can profit almost 100% when selling digital goods. Very few of them, though, talk about the disadvantages of running an online business.

Everything else being equal, it is harder to convince a person to place their trust on you when it comes to buying online than offline since when buying online, they can’t see the real person behind that website and they perceive it would be harder for them to settle any dispute should there be any in the future. They perceive that the website owner can simply “run away” and not respond to emails, etc.

Another important point to note – unless you or your Internet business are already well-established and people have had a positive buying experience from you before, then convincing them to trust you when it comes to buying online is also going to be harder.

How To Lower The Barrier

For us Internet marketers, one very good way to alleviate this problem so that people trust us more and want to buy from us online is through the use of high quality graphics to demonstrate our products and services.

Why is this effective?

Because with high quality graphics on our products and services:

- You increase your credibility

- You are perceived as being serious in your business (a professional) as you wouldn’t have taken the trouble to have those high quality graphics designed if you weren’t serious about your business. People want to buy from professionals.

The above two points lower your prospects’ resistance to buy from you, which means higher conversions.

In short if you have any kind of product or service that you want to sell, especially if you want to sell online, then you really need to attach high quality, attention-grabbing, professional graphics to your products and services.

New Minisite Design Service For Internet Marketers

I bet you didn’t see this coming, but in conjunction with this, I want to make an announcement. Me and my partner, Adi Djohari, have just started a minisite and eCover design service specifically catered towards Internet marketers who sell their products and services online.

Our minisite design service is called WOW Minisites, and we’ll custom-design your minisite and eCover based on what YOU want (NOT what we want). Since we’re also Internet marketers who’re heavily involved in the IM niche, we really do know what YOU want from an Internet marketer’s perspective.

In the interest of full disclosure, I don’t design the minisites and eCover design. Adi along with our team do the design.

You may be wondering why I don’t take part in designing minisites?

Well it’s because I don’t know a thing about graphic design. Seriously. I’d be a lot of better off focusing on my strengths, which is marketing on the Internet.

If you’re currently about to release your product or service, do seriously consider getting a professional minisite design done.

If you’re currently already selling a product or service but you don’t have great quality graphics to accompany it, also consider getting a professional minisite designed for you.

You don’t have to use my professional minisite design service if you don’t want to (though I highly recommend it because I’m sure you’ll be VERY satisfied with our top-notch quality design at a price much less than what other minisite design services are charging).

Whatever you decide, just get a professional minisite designed for your product or service okay?

In summing up, high quality, professional graphics that accompany your product or service will increase your credibility and lower your prospects’ resistance to buy, thereby increasing your conversion rate and and bring you more profits.

10 Responses to “What Graphics Can Do To Your Business”

  • I do appreciate when a business chooses a minimal design approach, but even then, graphic design is important. Simple doesn’t mean less artistic; in fact, it could take more of an effort to ensure the content doesn’t appear boring.

  • That’s really the trick, isn’t it…finding someone who can do the design work for you, that you trust enough to be able to convey your message through imagery.

    I’m also in the class of not knowing anything about graphics, what works, what’s bad and so on. But I also don’t know or can’t tell when someone else knows what their talking about.

    Sure, a designer can show me something that looks fantastic, but how do I know that it will relate to my customers and my market. Perhaps that it would be a significant step up from what I can do my self would be enough.

  • You make some great points. I was looking over my small collection of sites today and one thing I am definitely missing is the graphics. It’s not my strongest point and I think the sites suffer as a result. I love the look of your WOW minisites page and if that is any indication of the quality of your work then you’ve got yourselves a new customer!

  • Yep, graphics are very important.
    It can really give professional look to a business. Moreover, graphics help to give a visual identity to a company, so it become simpler for the customer to remember it.

    Thank you for this article :)

  • Very good point, I have seen products I wanted ot buy but the website looked cheesy or they had the missing image red X ….that does not make a person feel good about buying. i have already made my first $100 on line but im going to subscribe. Id like to know what else i can do Thanks.

  • Graphics are a very important element in packaging and website design, as you stated. It does take a professional with training in overall design concepts to make a business look legitimate. You can usually spot a spamming site by their over-the-top graphics and star bursts with hoaky messages.

  • @Sam: Thanks for the kind comments. We’ll let you know once we start taking orders again.

  • You guys are so good I’m waiting in line until the doors open back up again. Look forward to working with you guys!

  • Joe

    Graphics may very well be very important, however one cannot deny the fact that copywriting plays a very important part as well.

  • Sam Wilton

    Hey Welly

    You’re right about graphics playing an important part in convincing people to trust and buy from you. First impressions are so important that you really need to have some ways to “capture” their attention once they’re on your site. Great article.

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